Kamaljit Singh

Amazon product photography is one of the most important aspects to success on Amazon online shoppers can't touch or test out your product in real life. So they have to rely on images to help them make their purchase decision. Your job as an Amazon seller is to make their purchase decision as easy as. And you can do this through using infographic images. So in this video, we'll go over different infographic strategies to optimize your Amazon images. Let's go. So why would you use infographic images in the first place? Infographics are visual explanations of information that combine imagery with text. They typically talk about the details and features of the product. By putting text over the image, Amazon infographics are so effective at increasing sales and conversions because they explain aspects of the product that regular photography doesn't. Infographics often include closeups internal views or illustrations. And these images are always accompanied by brief text to explain further adding an infographic or two can show a completely different aspect of a product. And this can win over more technical mind customers who like to know the specifics. So now that we know they're so useful, how do you put them into practice? How to use Amazon infographics. Number one, explain every feature. Some features can't be seen in standard Amazon product photography. They may require extreme closeups like the fingertips on a glove or cross section views that show what's going on inside like an insulated Coke. So with this first example, we can see this is a child's toy and you can see the benefits as well as a little icon next to the benefit. So with it being only silicone and cotton, I assume that's a really safe material for use with kids. Also putting the weight, ensures that parents know that it's not too heavy for their little ones. The sizing can also help them to make their purchase decision. Finally, we can see that it's CPC tested and approved. It can be good because it'll probably put the parents' mind at ease that it won't contain any harmful chemicals when their child is playing with it. So two provide background information, not all Amazon infographics have to focus directly on the product itself. Some infographics explain why the product is useful. So for this example, we can see that this is some sort. Tape or back support, and you can see how they've shown a before and after picture. The main goal of this image is to show how bad posture affects you and how after using this product, what results you can expect to see, which is obviously improved posture. So really quickly with using these infographic images, I'm instantly able to understand what this product can do for me. Three instructions for usage. If your product may be confusing to understand using infographic images can help to explain it. You can break the process up into steps with pictures for each. So the shopper can know exactly what to expect or simply write the steps next to the product in use. Now for this example, we can see that this is a cold brew making device and this product might not be so self-explanatory. So using instructional infographics can dispel the shopper's fear and clear up any misconceptions. This is really nice because it's a three step process. It's very easy to follow and I instantly know how to use it for dimensions or other specs, product dimensions and specs are kind of hard to read when they're just written out, especially in one of those little user manuals. And oftentimes people don't really read those or understand them fully. It's not always easy to put those numbers and measurements into context. An infographic image can show the dimensions and specs right next to the product in a visual way. The customer has an easier time understanding the sized and capability. So for this example, we see that this is a Bluetooth adapter for a mouse connected to the computer. And these types of infographic images are especially good for not only tech products, but they're useful for home decor so that the customers can kind of plan where to put it beforehand. And they know the sizing in that. Everything in this example, everything is laid out really nicely, and it's very easy to understand. So this is a great image to incorporate with this tech product five compare products, comparison charts are great for online sellers, especially on Amazon. You can build a comparison chart using infographics that shows two products side by side, and this can help the shopper to decide which product is best for them. So for this example, this is for a foam roller. So this is really good because you can showcase what the competitors does and what yours does. And the contrast between your product with the competitors can really highlight your. Advantages. So now let me give you some expert tips for making Amazon infographic images. One is choose your typography carefully. Typography is the font size and color of the text you use, and it can influence how a customer sees your brand. Think about how you want to come across to customers. For example, if you had a brand where functionality is the most important aspect, rather than say it an aesthetic than using a plane. Simple text to explain the product is probably the best way to go. Whereas if the aesthetic is really important to your brand, then maybe you want to go with a more adventurous font. So for this example, we're gonna look at two different products here and two different types of brands. The first example is a very technical product. I believe it's some sort of gauge for water flow and as you can see, it's a really appealing image. But the text is very simple and straightforward and you get all the specific details now in contrast, and this might not even be the best example, but we have what looks to be a humidifier. And as you can see, when it says three liters capacity, we are getting a little more adventurous with the font. So find out what works for you. Like I said, if you're a little more technical, then going simple is probably the best way to go. But if you're also selling an aesthetic with your product, and it's also about the brand, then you can get a little more adventurous with the typography two pick colors that fit your brand. So just like typography, you want to pick the right colors that fit your brand. According to color theory, the colors that you use. In your infographics and your images can determine how the customer thinks of your brand. For example, colors like red are meant to induce feelings of hunger and emotion. And that's why brands like McDonald's and burger king use the color red soft colors like blue are often intended to present a calm feeling. So that's why apps like Twitter and Facebook use this color. They want you to be in a relaxed state so that you spend more time browsing on their app. If we look to this example, which was actually done by AMZ one step right here. You can see how we utilize the brand colors and maintain consistency to have that really professional look, the blue really stands out and it matches the product. Three highlighting keywords, writing your text all in one color is fine, but highlighting certain keywords is even better. Usually you want to highlight the titles or main keywords so that people can quickly browse and pick out what they're looking for. For example, you could highlight the word eco-friendly and then go on in normal text to explain how you use recycled materials. You can highlight words in a few different ways. Highlighted words are commonly written in all caps. And are usually larger than the explanation we recommend using vibrant colors to get your words noticed. In this example, we can see how the main keywords that we're targeting are a lot bolder and a lot easier to see. Then we have a little more explanation in a lighter gray, which is obviously the less important aspect to this, but still important for informing the customer. Like I said before, in this example, it could probably be improved by using a little more vibrant colors. Although this is very functional, you could also use all upper case, but this is just a recommendation. It still looks really good and gets the point across. Okay. The next strategy and probably my favorite is using icon. When listing out specific features using icons can help to explain what they mean. A lot of people are always just scanning and browsing rather than reading each word individually icons signal, what the text is about and just save shoppers that extra little bit of time when deciding if the product is right for them. Icons also give you a chance to strengthen your brand, the style of icons you use. Whether sleek, trendy, funny or cute, and et cetera, again, influence how shoppers perceive your brand. With this example, we can see that they have the icons next to each infographic. So with the stays cool, we have the snowflake with regulating body temperature. We have the thermometer and then with moisture wicking design, we have the kind of filter that happens with the pillow. So. Just helps the customer to quickly glance over and they don't even have to read the words. They just kind of understand, uh, the different functions of what the pillow is capable of. Finally keep the text. The goal of an infographic is to condense information. So try to not elaborate too much, say what you want to say as succinctly as possible while still conveying vital information. After all one advantage to infographics is that they reduce the amount of reading time for the shopper. So you don't want to reduce that advantage with lengthy description, feel free to use incomplete sentences, especially if you're explaining different. Individually this way, you'll be able to remove unnecessary words and it'll be really easy to read. So for the last example here, which I really like, you can see everything is kept really simple and you can read the words really quickly. I'm able to grasp and understand all four points within only a few seconds. I was under unaware of the benefits of hydrogen water before, but in really small amount of time, I was able to learn what it does. All right. Conclusion time. Hopefully after watching this video, you now understand infographics and the different types of strategies you can use. If any of this seems like too much, you can always hire professionals to create infographic images for you. Our team here at AMZ, one step understands the intricacies of photo optimization and the technical aspects of creating visuals like infographics. We specialize in everything, including Amazon product photography. That means the main image. Infographic images, lifestyle, images, videos, and more. If you want to get in contact with us, there will be a link in the description below, schedule a free consultation with us, and we'll be happy to answer all of your questions. Also, be sure to like comment and subscribe as it helps out the channel. We are putting out new Amazon videos. Every week. So subscribing ensures that you are in the know thanks for watching and I'll see you next time.

China is a popular sourcing destination for many businesses because of the country’s low manufacturing costs. However, shipping products from China to the United States can be tricky due to the distance and different customs regulations. In this blog post, some of the best practices to help you source and ship products from China to the US efficiently and cost-effectively are discussed. Read on for more tips! Why Should You Source Your Products From China? The number of manufacturers in China is astonishing. According to a source, there are more than 2 million small factories with an annual production capacity of more than $100K, and another report says it’s closer to 3 million! This means you can get your items made there at low costs. Considering this, it’s no wonder that many business owners want to import from this country, especially if they plan on selling them through Amazon. Here is a list of advantages to Ordering Products from China: The profit margins of sourcing and shipping your products from China are much higher than simply Dropshipping Amazon products which means more money and fewer costs. Sourcing from China and importing to the US is an easy process even for people who do not have an American Nationality. You are able to develop actual, tangible products in factories. No need to deal with the hassles of traveling to and from China regularly. The overall costs to manufacture and ship from China to the US are lower as compared to sourcing from a US manufacturer. What Are The Requirements For Sourcing And Shipping From China? If you’re looking to get into the selling game, it’s important that your first move is bringing in some cash. What is the general rule of thumb? You’ll need to bring at least $500 with you. If not more than that. Ideally, an amount ranging from $2000 to $5000 will do wonders! To sell the products you shipped from China on Amazon; it’s also necessary to have an account on Amazon Seller Central. The cost of this service is $39.99 per month. Also, make sure you have a handle on getting proper Amazon Account Management otherwise your business may be at risk of losing money. As your business grows, you will have more responsibilities and less time, so a few other things you should consider getting are; an inspection company in China, a Freight Forwarder (i.e., a company that would receive and ship goods on your behalf), a third-party logistics/ 3PL company (i.e., a service company for distribution, storage, transport, and fulfillment), and customs broker (i.e., an expert for arranging customs clearance process during a shipment). Paperwork And Taxes: When shipping a small amount, it’s easy to import into America without any paperwork, and you won’t even pay any tax. Shipments more than $800 can, however, require some paperwork. Even then, the paperwork is simple for larger value shipments. It doesn’t matter whether or not the recipient is an American citizen; they can still receive their shipment without any problems as long as there are no complications during customs processing. Certifications: The worst part about importing goods is finding out that you need certain certifications before they can legally enter your country according to certain restrictions set by Amazon. Thankfully in 2021, the Compliance Reference tool within Seller Central made this process even easier. This tool can be accessed here if you already have a Seller Central account. Which Products Are Best For Sourcing From China? Importing from China is called private labeling, which means you take an existing product and put your own branding on it for better sales results. This could also mean making some light improvements like adding new colors or changing up the design slightly- but nothing too drastic! At the time of choosing which products to sell, here are the three things to keep in mind: Make sure that either there is no competition for that product on Amazon, or the competition is very poorly optimized. This means low-quality, blurry images and negligible use of paid advertisements. Look for products that have the potential to sell profitably. Watch out for products that can be easily improved or have a high potential for improving at low costs. You also need to be able to identify good products from the bad ones, especially if you cannot visit the country. The problem with Chinese factories is that they make both excellent and crappy products. The best way to avoid buying a bad quality item? Import simpler products! Technological products are a big no-no for importing from China. Instead, try to focus on labor-intensive products that don’t have any patents or trademarks. Lastly, remember that there are a lot of knock-offs in China. You’ll find all sorts of counterfeit products that violate trademarks and copyrights. Importing counterfeit products can be a very bad idea. The reality is that they might get seized at the border, Amazon might have your account suspended, or even worse things could happen like a court case! How To Find A Supplier In China Best Suited For Your Business? The country of China is one that has a lot to offer when it comes to safety. Their legal system and overall honesty make scams uncommon, though you should still protect yourself by buying from reputable sources as they may not steal your money but might send you low-quality products. The most commonly used big-name supplier finding platforms include the following: 1688.com Alibaba/Aliexpress Canton Fair Trade show GlobalSources Yiwu Hiring A Middleman Company: The sourcing and trading companies are a lot like the behind-the-scenes workers of your business. They find products for you, but these middlemen need some compensation in return; their services come at an expense. The key benefit of using them? You’ll get higher quality goods because there won’t be any lowball offers from suppliers looking only at minimum wage. Use Competitors’ Suppliers: Every company’s import records are public information by law unless they make a formal request to the government and pay an exhilarating fee. This means that if you want your competitors’ supplier or product info on file, all of these details can be found with just one search! Be Wary Of Shipping Costs: When selling on Amazon, keep the shipping costs in mind as well, especially if you are ordering your products directly from China. The Amazon Shipping Costs 650; therefore, you need to make sure that your supplier is extra careful with your products and shipments. Types Of Suppliers: There are two primary types of product suppliers in China; trading companies and factories. Factories are where the products get manufactured. On the other hand, trading companies do not manufacture their own products but source them from various factories and then ship them to the US. Trading companies tend to have better quality controls and lower minimum order quantity/MOQ than factories, while the latter have lower prices. When buying from a factory, you can expect to pay less money for the same product than if purchased through Trading Companies. However, it also has a few drawbacks, such as needing larger orders and a limited selection of products in their inventory; so it’s important that before making this decision on which type would work best with your needs, determine whether they’re primarily focusing on manufacturing or trading goods. The prices will most likely also vary depending on who produced them because sometimes factories have lower rates while other times traders might be offering better deals – just something worth considering when choosing the right one for your business. Order Samples First Before Agreeing To Anything: Samples allow you to evaluate the quality of a product before making an entire purchase. You will most probably need to pay air shipping fees, but it’s all worth it for a chance to check out what overall quality of the product your supplier is offering! Ask Your Supplier For Product Photos: Make sure that your supplier can also provide high-quality Amazon Product Photography for your product. This will give your product the best chance of success on Amazon. However, if you are not confident in the photos provided by your supplier, then consider employing an expert from a reputable Amazon product photography Service who can take pictures from all angles and produce clear, high-definition images which will show off all features of your product properly! Aim For Low Prices And MOQs When Negotiating: The foremost action you must take before trying to negotiate product pricing is to get multiple quotes from multiple suppliers. This will let you know the normal cost of your desired products, give you a better idea of where you stand, help ensure that your costs stay within reasonable limits, and avoid any surprises down the road! When you see an exceptionally low-priced item, it’s important to be aware of the reasons why. A common reason for a discount is that quality has been compromised, having a higher amount of MOQs, or shipping terms are different from other items. These days, the prices of goods in China are becoming increasingly rigid, making it more difficult to negotiate. Therefore, a 5-10% discount off the quote can make up for lost opportunities and give you that much-needed edge when selling your product or service abroad. On the other hand, you may be able to negotiate the supplier’s quoted MOQ down by 50% or more. Types Of Shipping Options Available In China: You can choose between three different shipping methods when ordering from China to the USA. These include air freight, shipping by sea, or express delivery services. Standard air freight can take anywhere from 8 to 10 days for most shipments. Standard shipping time for sea freight is between 20 and 30 days. Express delivery services take less than five days for most products coming into America with proper documentation and insurance coverage in place. How To Ensure You Are Getting High-Quality Products? Quality standards in China are much lower than those of other countries. This is one reason why Chinese manufactured products often have a bad reputation among international buyers. However, all this can be rectified easily. Remember that inspection is the key to quality control. Be sure you or your agent inspects every shipment on a regular basis, so no defects slip unnoticed. Make sure the supplier is aware of any defects. You can’t be too careful when it comes to quality, so do everything in order for them not only to fix these problems but also to improve their service next time around! Conclusion: As a business owner and entrepreneur, if you are on the lookout for a reliable and affordable supplier in China, it is crucial to do your research first. By following the tips we have outlined in this blog post, you can be sure to acquire a supplier that meets your needs and provides high-quality products. Additionally, by using Amazon Product Photography Service, you can take professional product photos that will help increase sales and better showcase your products to potential buyers.

As an Amazon FBA seller, you know that scaling your business and increasing Amazon sales rank is essential to growth. But what is the right funding option to help you reach your goals? This blog post will explore the standard funding options for Amazon FBA businesses and highlight the benefits and drawbacks of each. By understanding the different funding options available to you, you can make an informed decision about which one best suits your needs. So, let’s get started! The Best Funding Options For Scaling FBA Businesses: With the growth of your Amazon business, you may find yourself in need of seeking additional funding to scale your operations. While many funding options are available, not all of them are good for scaling FBA businesses. We will provide tips on choosing the right funding option for your needs and the best funding options for growing your FBA business. Amazon Lending: This program is an invitation-only service offered by Amazon to help small and medium-sized businesses grow their business on the platform. The various financing options are both short-term and tailored for each seller’s needs. If you meet all the criteria, then you will be notified that you are eligible for the loan on the Seller Central dashboard. The eligibility requirements are that sellers have an account in good standing with positive customer metrics with a steady increase in Amazon product sales over time and are also active sellers on Amazon. This program is best for Amazon businesses already having a steady increase in sales. However, it might not be worth taking out a loan if your inventory isn’t moving quickly enough since you won’t have the means to pay it back on time. The loan range is around $1,000 to $750,000, and the term loan length ranges from 3, 6, 9, or even 12 months, having fixed monthly payments. Additionally, you can expect your interest rate to vary depending on what kind of account you have and how much money is made. Sellers report receiving a 3% to 17% annual payment rate. Business Term Loan: If you are looking into getting a business loan for the first time, it is always best that your bank or credit union offers term loans. This type of finance works well with people who have annual revenues over $50k and good credit history because they can take out amounts up to about 5 million dollars. This type of loan is potentially composed of interest plus fees in fixed monthly payments over time periods of anywhere from 5 to 20 years. Apply through an online direct lender who requires less stringent eligibility requirements to avoid paying more than you should. Some lenders may even factor in your amazon listing quality, so be vary of listing optimization. SBA Microloan: The Small Business Administration or SBA offers a microloan for those who want to start their own business or expand an existing one. The designated lenders make funds available, then qualified applicants can take out up to $50k in loans. It may be surprising for you to find out that you can get a loan for business purposes if your company does not meet specific criteria. Microlenders focus on small for-profit businesses with no bankruptcies or foreclosures in the last one to two years, and they offer loans regardless of personal credit scores. If you’re a business owner with limited experience or funds, this option can be great for your company. It’s also good if credit is an issue and/or finances aren’t recorded anywhere else, as it will help establish credibility in case any future creditors come looking. The SBA provides financing to small businesses through designated intermediaries. The requirements for each intermediary lender are different, but generally, they require collateral and personal guarantees from you as the business owner. The loan range is around $500 to $50,000, and the term loan length is up to 6 years max. Additionally, you can expect your interest rate to vary from 8% to 13% annual payment rate. Personal Savings: While it is uncommon for top amazon FBA sellers to recommend using personal savings when investing in their own company, this may be your only option if other avenues fail. You could easily make back quickly as long as you are selling at a good rate and have enough money set aside for inventory purchases. Thankfully, the process is very simple, and you don’t need any kind of qualifications like credit checks or paperwork. Fintech Lenders: These days, the main challenge in getting a loan is that it’s not just your regular old banks or credit unions who offer them. You have to go through all sorts of electronic channels, which can be difficult if you need assistance from a bank or a credit union. Why would you choose a traditional lender when there is an easier way? Fintech lenders provide the same services as your favorite bank but with some key differences. They offer loans or lines of credit that are much faster to receive and have less rigorous criteria for approval than other lending institutions, all while being more flexible and having inventory deals, so it works out better overall! Examples: Two examples of such vendors include Payability Capital Advance and Kabbage, which can give up to $250,000 in less than 24 hours. Merchant Cash Advances: Merchant Cash Advances or MCA is an easy and fast way to get funding for your Amazon FBA business, even if you don’t have collateral. You can find a lender online with little or no paperwork required – so it’s very convenient. Be wary of high-interest rates, especially if you have top amazon FBA sellers in place, since your half funding may go to your PPC campaigns. It’s an unregulated industry, and some companies may charge you fees while others don’t. Ask what they are before taking out any loans because it could vary widely from one lender to another. Loans of all sizes are available, with the typical lump sum being based on credit card sales and repayment through an added fixed fee plus percentage. Loans between $2,500 to $250k tend to be more popular. Peer-to-Peer Loans: The first step in getting a peer-to-peer loan is filling out an application on one of the P2P websites. For investors to be comfortable with lending money, you need information about your credit score and debt to income ratio and why your business requires this financial aid. This is so the investors feel secure about investing in your business. The P2P lending website has a few strict guidelines to follow if you want your loan approved. It can take up to a few weeks. You can help speed up the process by reviewing all of the details carefully beforehand on their site or talking with a professional who can answer any queries you may have. Amazon Line of Credit: Goldman Sachs has teamed up with Amazon to provide sellers the opportunity for a flexible and convenient way of taking out loans. Amazon Business Line of Credit is a new service that offers sellers the opportunity to access funds when they need them. This differs from lending a loan as you can request money when the need arises rather than taking one large sum. The process of getting funding by Goldman Sachs line of credit is an invite-only one, with no general information about how it works. When you click on the invitation, you’ll be redirected to Marcus’ website to verify your eligibility. Amazon will share your data with Goldman, which is then used to underwrite a line of credit. The option of a line of credit can be more beneficial for your business than taking an Amazon Lending loan. The ability to use the money when needed and not having any monthly obligations makes it worth considering other options available on their website. The loan range is up to $1M, and you can expect your interest rate to vary in a range of 6.99% to 20.99% annual payment rate. SellersFunding: SellersFunding is the ultimate tool for sellers who want to take their Amazon FBA game up a notch. It uses an artificial intelligence algorithm to qualify your store, looking at performance metrics over six months of consistent selling at $30K or more per month. In just 5 minutes, it can tell you if you are qualified, and to find out whether you are able to get your desired amount takes up to 1 to 2 days only. SellersFunding offers attractive interest rates of 15% to 24% without any hidden fees or pre-payment penalties. The biggest advantage to this option is that you can take out another loan as soon as 50% of your current one has been paid back. However, be careful because getting too far into debt could quickly become overwhelming. Personal Loans: You can get a personal loan for any purpose you need, with many banks and fintech lenders offering both secured (collateral required) and unsecured loans. Many people turn to personal loans when they’re just starting, as these can be a good option for those without any sales history. The internet is a great place to find personal loans, but not all of them will work for you. Your eligibility for a personal loan is contingent on your credit score, debt, and income- so take some time to evaluate before making any decisions. This is the perfect option for individuals just getting started and who aren’t eligible to take out a business- or sales-based eCommerce loan. They allow you fast access to cash for prompt startups. The loan range is around $1,000 to $35,000, and the typical term loan length ranges from 2 to 7 years. Additionally, you can expect your interest rate to vary based on your credit.

If you thought selling on Amazon was cutthroat, wait until you see how competitive Amazon advertising is. Amazon PPC campaigns (pay-per-click campaigns) are a practical necessity for getting your name out there and driving sales, but substandard campaigns always struggle to get even a minor foothold against more experienced sellers. So in this Amazon PPC guide, we want to even the playing field. Follow the five tips below to take your Amazon advertising to the next level and go head-to-head with any competitor. 1. Find the best keywords Choosing the right keywords for your ads is crucial to the success of your Amazon PPC campaigns. Your keywords determine where and when your ads appear, so you want to pick the most popular choices, but the popular choices have the most competitive and are typically the most expensive. Because it’s not always straightforward, it’s best to get creative with your approach to Amazon PPC keywords. For the best results, you’ll need an SEO tool that shows the performance of individual keywords — or, if you don’t want to buy one yourself, you can always work with a service that already uses one. Your goal is to find the ideal combination of high volume and low competition. These are rare, so you may need to compromise a little one way or the other — just try to aim as close to the center of that combination as possible. In recent years, long-tail and full sentence keywords have become more popular thanks to voice searches from virtual assistants like Alexa or Siri. When people use voice controls, they tend to speak in complete sentences, compared to individual words when using traditional search engines. It’s highly recommended to use negative keywords as well, to prevent your ads from popping up in irrelevant searches. Restricting where your ads appear saves you money on impressions that won’t help you and make your ad-spend much more efficient. 2. Match the right ad types to sales funnel stages Amazon PPC campaigns offer three different types of ads — Sponsored Products, Sponsored Brands, and Sponsored Displays — each with its own individual advantages and purposes. To optimize the success of your Amazon PPC campaigns, it’s best to use each ad type at the right times; especially in relation to the stages of the sales funnel. The sales funnel refers to the process a shopper goes through on their way to purchase, from discovering a product or brand all the way to finalizing a sale. Using the most popular version, the AIDA model, these stages are simplified as: Awareness — the shopper discovers a new product or brand Interest — the shopper researches the product or brand, and its competitors Desire — the shopper develops an intent to purchase and explores options Action — the shopper follows through on a purchase Specifically, Sponsored Brands ads are better for the top of the funnel, if you want to attract a wider customer base or increase your brand awareness. Sponsored Products and Sponsored Display ads are best for the bottom of the funnel when you already have an adequate customer base but need a boost in actual conversions. 3. Build a strategy based on budget The beauty of Amazon PPC campaigns is that they’re scalable — you can spend as much or as little as you want. This makes it easy to tailor your Amazon advertising to fit any budget, but only if you know the best ways to spend. Large budgets of more than $500 per day work well for testing and optimization. You’re able to experiment more until you find what works best for your brand and to use broader keywords with partial matches to play the field and expand your reach. Large spending is also more attuned to Automatic targeting campaigns, where you don’t need to micromanage. Just be sure to check in periodically to see what works and what doesn’t then modify your campaigns accordingly (more on this in the next section). Small budgets, such as $10 per day, are far more common, especially for new and upstart sellers. With tight budgets, avoid targeting broad keywords since they cost more. It’s better to be precise with exact keyword matches and Manual targeting to conserve your ad-spend, although you’re on your own for keyword research without the funds to experiment. 4. Review performance weekly As nice as it would be to just let your Amazon PPC campaigns run on their own, that approach is rather inefficient. To run a tight ship, you want to evaluate the performance of your campaigns regularly, at least once a week if possible. Checking your Amazon PPC analytics reveals room for improvement and allows you to optimize each campaign for maximum results. Specifically, keep your eyes peeled for ineffective keywords and underperforming campaigns. It’s always recommended to set your most important key performance indicators (KPIs) beforehand. Then, you can more accurately gauge each campaign’s performance week by week. It’s also worth noting the difference between traffic and conversions. An ad can dramatically increase your traffic to a product page, but if it doesn’t increase conversions that means your ads are not hitting the right people (or the problem lies in the pricing or product itself). 5. Use a low-bid “safety net” campaign How do you account for all the potential impressions that slip through the cracks? Try using a low-bid campaign as a catch-all to handle whatever your more focused campaigns miss. These campaigns are simple to set. Just bundle all your ASINs into one Automatic campaign and let it run on its own. Because these campaigns are looser and more extraneous, you don’t need to spend much on them; bids of 5-25 cents are just fine. This type of Amazon PPC campaign is designed to run autonomously, with little need for intervention or modification. Think of it as a safety net to catch all the miscellaneous impressions your other campaigns couldn’t reach for whatever reason. After all, even the most well-managed campaigns can’t cover every nook and cranny. We can manage your Amazon PPC campaigns for you. Managing Amazon PPC campaigns can be a lot, especially if your focus is more sales than marketing. It can take a while to develop your instincts about how much to bid or which keywords to use, and longer still to see which methods work best for your particular needs. Our Amazon PPC campaign management handles all these details for you so you don’t have to give it a second thought. Our SEO specialists and seasoned Amazon analysts already have plenty of experience with PPC campaigns, ad types, and selling on Amazon in general. You can leverage their experience to make it work for your brand. See how we can help you optimize your Amazon PPC campaigns. Schedule a free consultation now and we’ll answer any questions you might have.

Lights, camera… transaction! Visuals like product photos and videos are essential to eCommerce, especially on Amazon, but selling requires a very different skill set than photography. That’s why more and more online retailers are turning to a professional photographer for Amazon products. The question is, how do you hire an Amazon product photographer? How much do they cost, where can you find them, and what should you look for? We answer all those questions and more below to help you pair with your perfect Amazon photographer. But first, let’s talk a little about why you need one. Do You Need to Hire a Photographer for Amazon Products? First things first, do you even need to hire a professional Amazon product photographer, or can you just take the photos yourself? The short answer is that, while you can definitely take the photos yourself, hiring a professional Amazon photographer is better for sales and conversions. In other words, if you’re on a tight budget you don’t need a professional photographer for Amazon, but if you do have the funds available, a professional photographer is a worthwhile investment. Why? Because in eCommerce, a product’s visual appearance is the most important factor in deciding whether or not to buy, according to 93% of consumers. Better product photos equal more sales — it’s as simple as that. It’s not just about sales, either. Optimizing your main image directly increases your click-through rate, so hiring a professional Amazon photographer can generate more traffic for your product pages. This consequently leads to more brand recognition and more favorable results from Amazon’s algorithm, even if the shopper ultimately decides not to buy. There’s also the matter of equipment and photo studios. Most people choose DIY Amazon product photography because they want to save money, but they end up spending extra on cameras, lighting, white backgrounds, and other photography equipment, even if they’re just renting. Considering that they’re spending all this and still don’t have the photography experience makes it a big risk. When you hire an Amazon product photographer, you’re not just paying for access to their professional-tier equipment, you’re also paying for their skill and expertise. How Much Does an Amazon Photographer Cost? There’s no one answer to “how much does an Amazon product photographer cost?” Professional photographers, in general, tend to charge anywhere from $25 to upwards of $250 an hour. Some even charge per image, with a single photo costing over $1,000. Then there are the other factors to consider: the skill level of the photographer, preparation costs, special requests, etc. You can also outsource photographers from other countries in hopes of finding the same high-quality expertise at a lower cost. All in all, the cost of an Amazon photographer is scalable. If you don’t have much to work with, you can find an amateur or young photographer willing to take on the project at a discount. However, if you want to truly optimize your Amazon product photography, you should hire a photographer with experience. What to Look for in an Amazon Product Photographer? Not all Amazon product photographers are the same, and when it comes the time to pick one, you need to make sure they’re the best choice for you. Take a look at the following criteria so you can properly evaluate your prospective Amazon photographers. Cost At first, you should divide your candidates by cost — whom can you afford? A lot of times the cost corresponds to skill level and experience, but not always. As we mentioned above, international photographers can charge less for the same level of quality. You’ll also need to consider any special requests or unique styles of photography that may require extra charges. Product photography experience The best wedding photographer in your area might be a poor choice for Amazon Product Photography ; they’re two different styles of photography, and experience in one area doesn’t translate into the other. That’s why your Amazon photographer should always have experience in product photography specifically. For one thing, the product photography is mostly still life, which involves different lenses, aperture, and lighting than candid photography of people. Moreover, product photography is mostly done in a studio — as opposed to outdoors or in another natural setting. This means that an experienced product photographer likely already has a studio that they can use for your photos. Amazon experience While experience in product photography is a must, experience shooting for Amazon specifically is even better. Amazon has very particular guidelines about their product photography, including restrictions about formats, size, color codes — even which shade of white you must use for your background. Experienced Amazon photographers already know these rules by heart, so compliance will never be an issue. That’s not to say you can only hire a photographer with Amazon experience, but the whole process will run smoother if you do. What to Ask an Amazon Product Photographer If you’ve narrowed down your list of Amazon photographers, it’s time to get to know each individually before finalizing your answer. Specifically, be sure to inquire about: 1. what is included in their services. 2.what kind of equipment do they have (both for camera and studio setup) 3. how long the turnover would be 4.how big the team is. 5.whether they’d be handling the photos personally or outsourcing the work 6. who owns the rights to the photos afterward 7. if they have shot for Amazon before and are familiar with the Amazon image requirements. Above all, check out samples of their previous work. See how much of their income comes from product photography as opposed to other photography. If you can, find out what past clients have said about working with them. Finally, make sure you choose an Amazon photographer that matches the visual style you’re going for as well. Where Can You Find an Amazon Product Photographer? A lot of Amazon retailers start their searches locally, looking for nearby Amazon photographers because they think that’s the easiest solution. However, to make the most efficient use of your money and get the best possible return on your investment, it’s better to cast a wider net. A much wider net. You’ll find a better Amazon product photographer if you look internationally, opening up your search to thousands of new possibilities. As long as you’re able to get your product into their hands, you can broaden your pool of prospective Amazon photographers until you find the one with the best style and price for you. You don’t have to go far to find international photographers either. Here at AMZ One Step, our Amazon product photography is one of our most used services across the globe. Not only do we have both the necessary expertise and equipment for product photography, but we also understand the Amazon marketplace better than anyone. Feel free to schedule a free consultation with us to see how we can help you. We’ll answer any questions you have and give you a quote based on your needs. Source: https://www.amzonestep.com/blog/hire-best-amazon-product-photographer/