Kamaljit Singh
posted a blog.
The best way to make your products look great and create a sense of value is through high-quality visual presentation. This includes having professional photos that show off every detail, but it can be hard for small store owners without access or funds like this option since they need the proper tools in order to do so themselves. Here we will learn the tips for taking product photography with white background.
When you need a spot to highlight your company or product, adding white background photography can make all the difference. It helps to highlight the essential features of the product, which will eventually help grab the attention of the viewers out there.
You can turn a mediocre product photo into something that will make people want to buy your products with just one click. All you need are some white walls and an idea of what it is they’re selling
Here are some tips to help you capture photos on a white background:
Required Peripherals
It will not be possible for you to turn a product, idea, or anything into something noticeable without having the right peripherals. Make sure you have these peripherals before you start another photoshoot.
Camera
It really matters that the photographer understands the requirements of the photoshoot. It really depends upon the requirements about the type of camera to be used. Full-frame DSLR cameras are too big to lug around and set up. You can start with whatever you’ve got handy, experiment on a new camera over time until the style speaks for itself without investing in an expensive system right away!
However, if you have decided to invest in basic DSLR cameras, you can start from Nikon D3500 or Fujifilm X-T200. It will help you in grasping the ideas of photography in the beginning.
Tripod
Mounting your camera to a tripod is an essential step in the photography process. Once you have it secured, there are some things that will remain fixed and keep everything else from moving around while capturing images of varying modes like high dynamic range imaging or focus stacking which require several shots taken at different points on whatever subject matter interests you most today.
White Bounce Cards
Window light has a bright side where the sun hits it, and shadows on either side. To make things more interesting for Amazon Product Photography , make use of white bounce cards ( made out of foam boards ) that put an extra bit of illumination into those dark areas so they can be relieved in their product shots. It is an excellent choice because it’s rigid and can also be easily cleaned if needed.
Table
A smooth surface is required for your product to stay stable throughout the photoshoot. Consider getting a table with one that is wide but also long enough. The ideal size would be somewhere between 24 and 27 inches in width so it’s not too small nor too big for your needs!`
Ideal Room
The perfect room for product photography is a window that’s next to a wall. The larger the better as you’ll get more light from strong naturalistic shadows, and being closer will create softer overall tones with darker backgrounds while farther away will result in an even brighter illumination where the shadows are sharper yet lighter in detail.
Capturing Professional Photos On A White Background.
When it comes to selling your products, more than 90% of consumers say that visual appearance is an important factor in buying decisions. Let’s into some professional tips you should follow to capture your next masterpiece:
Setting up the Table
Now that you gathered all the required materials, it’s time to shoot! The first thing you need to do is place the table close to the window without intersecting any shadows from these windowsills. Next, make sure that your setup goes right or left of this window at 90 degrees angle, depending on which direction light will be hitting the subject.
With natural light, the best way to get a different mood is by rotating your window. You can try putting it at an angle of 45 degrees or even straight onto the set with no obstruction for that clean and fresh feel!
Adjusting the Camera
Every camera is a little different. For some, the default setting will work just fine, and they don’t need to adjust any settings on their own. However, if you’re looking for more control over what gets captured or want an idea of how your photos are coming out then the following tweaks to your setting might help out:
Set your white balance (WB) to Automatic. This will allow you more control of colors and lighting for a better end result.
Turn Off your flash setting. This will stop any potential glare on the camera lens and ensure that you get intense exposure to whatever is in front.
Raw files are the largest a camera can shoot, and when edited in software such as Photoshop or Aperture will give you maximum image quality. If your point-and-shoot has this setting, use it!
You can set your ISO to 100 which will result in less noise. The higher the numbers are, the more sensitive they become and thus pick up on any light that might be present.
Setting up the Product
There are many little details that can trip you up when setting your product. One of the most important is making sure to center yourself in front of all reflective surfaces, such as bottles with labels on them and mirrors above head height.
This can be difficult because there are often many tiny movements needed for each element, but it will go much smoother if done correctly from day one.
If your product positioning is perfect then you can try using white cards as a light modifier too. You will be blown away by the way this simple white card lights up your product. The light bounces off of it and fills in all shadows, so experiment with different angles for maximum effect.
Capturing and Evaluating the Photo
A picture is worth a thousand words, but it’s even more than just that. Once you take the photo and look at what has been created with your camera; this will allow for the experience of both education in which skills can be improved through experimentation on various ways to make an image better over time.
After conducting several trials and errors, you might have finalized some of the photos for your product. For a better idea of how your images look, upload them onto the computer. The back of the camera sometimes misses details that are important for photography and can give unclear pictures, so I suggest using Adobe Lightroom, which provides many editing options to help fix this problem.
Conclusion
Taking product photos on a white background can help you create more professional images for your products. Whether it is in an advertisement, website, or social media post, putting the product on a white background will make them stand out and appear clean
If you are looking forward to seeking professional Product photography for Amazon, social media, or E-Commerce stores, contact Amz One Step today as they provide one of the most professional services in the marketplace.
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Kamaljit Singh
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Every product makes assurance of betterment, to buyers. Prior to buying, buyers generally want to see the picture of the product and also the justified context of the product. Amazon Product Photography helps people to visualize the scenarios in which the product can be used. So, as a lifestyle product photographer, you should be capable of convincing buyers, through your images. In this blog, you will get a few tips about styling photographs of products which will convey all possible scenarios of the product usage, to buyers.
Tips for Lifestyle Product Photography
Given below are few tips, which will help you out in getting the perfect shots.
1) Purpose of the Product Usage
The very first question that comes to people's minds while buying a product is, what is the product used for? The purpose of the product should be kept in mind while taking shots of the product.
Suppose, you are taking a shot of a sunscreen bottle, then, place the sunscreen bottle beside a pool, or on a sand surface, or you can capture a model, applying lotion on the skin. For DIY and indoor products, choose some real props. These situation-based clicks can easily give an idea about what the product is and what the product should be used for. So, you have to use your creativity to give unique outputs.
2) Props
Stories are people's favorite. If your picture can create a story in the mind of the buyers, then, the sellability of the product will increase. If you require a side prop to highlight the main product then, go for the side props. But, you should also keep in mind that too many side props can actually end up decreasing the focus on the main product. Try to keep the props as minimum as possible, Don’t make the frame crowded, and make sure that most part of the frame is occupied by the main product, so that people find it easily.
3) Sharpness of Image
Sharpness and clarity contribute to a perfect image. You should check that each shot of the product is sharp enough. Check that it does not blend with other props and the background. Don't use portrait apertures. Try, choosing a narrow aperture that will enable you to capture every minute details of the object.
While shooting small objects the background would become blurry, no matter how much narrow aperture you take. Focus stacking should be taken into consideration at this time. Focus stacking happens in two steps- the first step is done in-camera and the second one is done in photoshop. If you can do this focus stack, correctly, then the picture of the product will appear sharp, finally.
4) Understanding Best Angles
Placing objects perfectly in the frame can be challenging enough to figure out. You can take the help of the gridlines on the camera. You can place your main subject on the intersecting guidelines, and the camera will automatically detect the best angle for your picture. The most common ones that product photographers use are eye-level, overhead, and 45-degree angles. You can try other angles to get unique shots, but these are the basic three angles you need to take up, for getting the best perspectives.
5) Best Lighting
Light plays a crucial role in every possible aspect of our life and so, does photography. Light is an essential factor in taking photographs. Light acts differently in different objects. Hence, you are perfect about your light setup. Avoid direct light, while shooting. Move your object to get the best light source.
6) Editing
Clicking Photographs of the product is easy to learn, but the editing gives the final texture of the product. For getting rid of the disputes, editing must be quite perfect. Editing is a hit and trial method. No rules are imposed for editing. So, follow the editing pattern which appears to be eye-soothing to you as well as to the public.
The Bottom Line
Amazon Product Photography helps in a proper understanding of the usage of the items. So, in order to attract people, the photographs should be accurate enough. You will get to know many technical skills in creating perfect photographs by going through this blog.
Tips for Lifestyle Product Photography
Given below are few tips, which will help you out in getting the perfect shots.
1) Purpose of the Product Usage
The very first question that comes to people's minds while buying a product is, what is the product used for? The purpose of the product should be kept in mind while taking shots of the product.
Suppose, you are taking a shot of a sunscreen bottle, then, place the sunscreen bottle beside a pool, or on a sand surface, or you can capture a model, applying lotion on the skin. For DIY and indoor products, choose some real props. These situation-based clicks can easily give an idea about what the product is and what the product should be used for. So, you have to use your creativity to give unique outputs.
2) Props
Stories are people's favorite. If your picture can create a story in the mind of the buyers, then, the sellability of the product will increase. If you require a side prop to highlight the main product then, go for the side props. But, you should also keep in mind that too many side props can actually end up decreasing the focus on the main product. Try to keep the props as minimum as possible, Don’t make the frame crowded, and make sure that most part of the frame is occupied by the main product, so that people find it easily.
3) Sharpness of Image
Sharpness and clarity contribute to a perfect image. You should check that each shot of the product is sharp enough. Check that it does not blend with other props and the background. Don't use portrait apertures. Try, choosing a narrow aperture that will enable you to capture every minute details of the object.
While shooting small objects the background would become blurry, no matter how much narrow aperture you take. Focus stacking should be taken into consideration at this time. Focus stacking happens in two steps- the first step is done in-camera and the second one is done in photoshop. If you can do this focus stack, correctly, then the picture of the product will appear sharp, finally.
4) Understanding Best Angles
Placing objects perfectly in the frame can be challenging enough to figure out. You can take the help of the gridlines on the camera. You can place your main subject on the intersecting guidelines, and the camera will automatically detect the best angle for your picture. The most common ones that product photographers use are eye-level, overhead, and 45-degree angles. You can try other angles to get unique shots, but these are the basic three angles you need to take up, for getting the best perspectives.
5) Best Lighting
Light plays a crucial role in every possible aspect of our life and so, does photography. Light is an essential factor in taking photographs. Light acts differently in different objects. Hence, you are perfect about your light setup. Avoid direct light, while shooting. Move your object to get the best light source.
6) Editing
Clicking Photographs of the product is easy to learn, but the editing gives the final texture of the product. For getting rid of the disputes, editing must be quite perfect. Editing is a hit and trial method. No rules are imposed for editing. So, follow the editing pattern which appears to be eye-soothing to you as well as to the public.
The Bottom Line
Amazon Product Photography helps in a proper understanding of the usage of the items. So, in order to attract people, the photographs should be accurate enough. You will get to know many technical skills in creating perfect photographs by going through this blog.
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Kamaljit Singh
posted a blog.
Amazon Product Photography is the initial step that the sellers need to know about. If you look at the best-selling products on Amazon, there would a similarity in every product, the Product Photos. The sellers contemplate the rich details of the products that they sell. Here are some tips that you should know to make your products look awesome:
Technical requirements:
Use square images of size 1000*1000 pixels
Image formats: JPEG, PNG, TIFF, GIF.
Colour: Use RGB color space.
Try using 85% of the frame to get the perfect shot.
Tip 1: The main image:
The spotlight is on the main image since the customers spend more time looking on the main image. The customer gets the basic idea of the product by looking on to the main image. So, the image must be free of any other distractions. This is the reason why the images on e-commerce portals have a completely white background. Amazon strictly follows certain requirements for the main image.
Tip 2: The detailing:
You can add details to the product images that you take, not by using photoshop but by highlighting the characteristics of your product on the Product image. The material used and the quality of the material, the application of the product, etc can be inserted into the product images.
Tip 3: Experiment with your product:
The main image must meet the requirements listed by Amazon. Amazon lets you add up to 8 product images per product. Focus on how to make the rest of 7 images more vibrant. Try using these Amazon Product Photography Strategies to add value to your product.
Highlight the benefits of the products: Use at least one image that tells the benefit of the product. This makes the customer have a clear idea of the product.
Product in Action images: Amazon Sellers must know about this strategy. This adds some value to your product. Tell the customer how many ways the product can be used.
Tell the customer how your product stands out from the competitors. Add an image stating the features of your competitor’s product and the product that you sell.
Source: https://www.amzonestep.com/blog/best-amazon-product-photography-tips/
Technical requirements:
Use square images of size 1000*1000 pixels
Image formats: JPEG, PNG, TIFF, GIF.
Colour: Use RGB color space.
Try using 85% of the frame to get the perfect shot.
Tip 1: The main image:
The spotlight is on the main image since the customers spend more time looking on the main image. The customer gets the basic idea of the product by looking on to the main image. So, the image must be free of any other distractions. This is the reason why the images on e-commerce portals have a completely white background. Amazon strictly follows certain requirements for the main image.
Tip 2: The detailing:
You can add details to the product images that you take, not by using photoshop but by highlighting the characteristics of your product on the Product image. The material used and the quality of the material, the application of the product, etc can be inserted into the product images.
Tip 3: Experiment with your product:
The main image must meet the requirements listed by Amazon. Amazon lets you add up to 8 product images per product. Focus on how to make the rest of 7 images more vibrant. Try using these Amazon Product Photography Strategies to add value to your product.
Highlight the benefits of the products: Use at least one image that tells the benefit of the product. This makes the customer have a clear idea of the product.
Product in Action images: Amazon Sellers must know about this strategy. This adds some value to your product. Tell the customer how many ways the product can be used.
Tell the customer how your product stands out from the competitors. Add an image stating the features of your competitor’s product and the product that you sell.
Source: https://www.amzonestep.com/blog/best-amazon-product-photography-tips/
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Kamaljit Singh
posted a blog.
Universally, it goes without saying that a face is the most crucial factor for an immediate first impression. Unarguably, in the Amazon marketplace, that first impression of a product is all a buyer needs to make a split decision about it. The conversion rates of your amazon listings are heavily dependent on your Amazon Product Photography and brand image, but most of all, the face of your Main Image.
The game is now more challenging than ever. More than 50% of Amazon sales are contributed by third-party sellers, making a massive number of over 2.5 million sellers. One better and more competitive than the next. So how is one supposed to stand out in the crowd after all?
As an invested seller, you need to look beyond the front lines. Think bigger and picture what represents my product and exactly where? The main image will be one, but its impact can be observed in various places such as the main product page, amazon search results, external search engines, thumbnails, etc. Therefore, your target must be equally diversified. No matter where it shall appear, it has to look fantastic.
Let us divulge into the bag of tricks we have for producing unique and outstanding main images, so you could lock down maximum buyer attention and ultimately convert sales.
Use High-quality Camera
The first thing you need to do to make your main image stand out is to make sure you’re using a high-quality camera. A sharp-looking image is the first step in gaining customer trust. It delivers the message of confidence and will move the potential buyer to subconsciously create a connection between product quality and high-quality image display.
A high-quality image works like an open book that will allow customers to observe every nook and crevice of the product to their satisfaction. Besides looking superb on the main product page, it will also appear more attractive in the search results page, making your listing stand out from the crowd.
Maximize Visibility
The second thing you can do is make use of professional editing services. Ensure your image is cropped with such finesse that your audience is convinced of a naturally white background, leave no room for doubt. Poor cropping skills produce an extremely undesirable effect on the customer, leaving them with the impression your service is of low quality.
What you have to do next is eliminate any extra blank space within the frame to give maximum product coverage. This will make your product appear more bold and prominent on the main image. Amazon itself recommends covering 85% of the main image with product photography. We recommend you push it as high as the frame allows without overcompensating visibility, of course. The buyers are more likely to choose your product by simply being prompted to look at the bolder image among other competitors. This way, your chances increase significantly in getting more clicks than them.
Shoot With A Unique Angle
Differentiation by a unique angle is a bold and creative idea. Shooting your product from a creative angle can help you grab the buyers’ attention and increase your click-through rate. After all, standing out from the crowd is your target here. Why not do something fun to help it? Although keep in mind that this shoot should still comply with the Amazon guidelines and display your product’s face as clear as possible.
Run A Split Test
The last thing you cannot afford to miss out on optimizing your main image is to Split Test your shortlisted choices. No matter how good looking the main image you think is, you can’t know if it's the right choice until you split test them. You may use testing tools such as Pikfoo to split test the main image. This way, you can attain results instantly, or you can use 30 days for the first image and 30 days on the next image live on amazon. This should provide you with accurate results to help you check which image is performing better.
An Important Note:
Keeping the Amazon guidelines in mind, we understand that there might not be much you can do for your main image since Amazon does not allow extra visuals other than the product itself. Many sellers make the mistake of including icons, badges, text, or props in their images to make it stand out, but we advise against it. Amazon can suppress such listings during randomized checkups anytime. It seems rightfully tricky to make your main image stand out when the only thing allowed is just a bland photograph of your product devoid of external help.
Final Thoughts
It cannot be stressed enough that your main image is everything. Hopefully, now that you have a few tricks up your sleeve, you will find it easier to make your Amazon Listing stand out. And remember not to shy away from asking for professional help if you need it—we expertise inProduct Photography For Amazon and professional editing services.
Source: https://www.amzonestep.com/blog/fba-product-photography-how-to-make-your-main-listing-image-stand-out/
The game is now more challenging than ever. More than 50% of Amazon sales are contributed by third-party sellers, making a massive number of over 2.5 million sellers. One better and more competitive than the next. So how is one supposed to stand out in the crowd after all?
As an invested seller, you need to look beyond the front lines. Think bigger and picture what represents my product and exactly where? The main image will be one, but its impact can be observed in various places such as the main product page, amazon search results, external search engines, thumbnails, etc. Therefore, your target must be equally diversified. No matter where it shall appear, it has to look fantastic.
Let us divulge into the bag of tricks we have for producing unique and outstanding main images, so you could lock down maximum buyer attention and ultimately convert sales.
Use High-quality Camera
The first thing you need to do to make your main image stand out is to make sure you’re using a high-quality camera. A sharp-looking image is the first step in gaining customer trust. It delivers the message of confidence and will move the potential buyer to subconsciously create a connection between product quality and high-quality image display.
A high-quality image works like an open book that will allow customers to observe every nook and crevice of the product to their satisfaction. Besides looking superb on the main product page, it will also appear more attractive in the search results page, making your listing stand out from the crowd.
Maximize Visibility
The second thing you can do is make use of professional editing services. Ensure your image is cropped with such finesse that your audience is convinced of a naturally white background, leave no room for doubt. Poor cropping skills produce an extremely undesirable effect on the customer, leaving them with the impression your service is of low quality.
What you have to do next is eliminate any extra blank space within the frame to give maximum product coverage. This will make your product appear more bold and prominent on the main image. Amazon itself recommends covering 85% of the main image with product photography. We recommend you push it as high as the frame allows without overcompensating visibility, of course. The buyers are more likely to choose your product by simply being prompted to look at the bolder image among other competitors. This way, your chances increase significantly in getting more clicks than them.
Shoot With A Unique Angle
Differentiation by a unique angle is a bold and creative idea. Shooting your product from a creative angle can help you grab the buyers’ attention and increase your click-through rate. After all, standing out from the crowd is your target here. Why not do something fun to help it? Although keep in mind that this shoot should still comply with the Amazon guidelines and display your product’s face as clear as possible.
Run A Split Test
The last thing you cannot afford to miss out on optimizing your main image is to Split Test your shortlisted choices. No matter how good looking the main image you think is, you can’t know if it's the right choice until you split test them. You may use testing tools such as Pikfoo to split test the main image. This way, you can attain results instantly, or you can use 30 days for the first image and 30 days on the next image live on amazon. This should provide you with accurate results to help you check which image is performing better.
An Important Note:
Keeping the Amazon guidelines in mind, we understand that there might not be much you can do for your main image since Amazon does not allow extra visuals other than the product itself. Many sellers make the mistake of including icons, badges, text, or props in their images to make it stand out, but we advise against it. Amazon can suppress such listings during randomized checkups anytime. It seems rightfully tricky to make your main image stand out when the only thing allowed is just a bland photograph of your product devoid of external help.
Final Thoughts
It cannot be stressed enough that your main image is everything. Hopefully, now that you have a few tricks up your sleeve, you will find it easier to make your Amazon Listing stand out. And remember not to shy away from asking for professional help if you need it—we expertise inProduct Photography For Amazon and professional editing services.
Source: https://www.amzonestep.com/blog/fba-product-photography-how-to-make-your-main-listing-image-stand-out/
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Kamaljit Singh
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E-commerce has undoubtedly changed how we shop. These days, people buy products while scrolling through social media and they expect information fast.
In this era of empowered customers, users expect a quality experience. In fact, the experience users receive to determine their buying decision. Imagine how you’d react if you were to stumble upon a Amazon listing optimization that lacks photos but has an excellent description, rating, and recommendations. You probably wouldn’t purchase the product.
If you’re an Amazon seller, then you know photos are the first thing customers notice on search results and product details. It’s no secret that photos create the first opinion regarding a product, so quality is essential.
A common dilemma you’ll probably face as a seller is whether to use conventional Amazon Product Photography or 3D rendering. This invaluable guide offers insight into the two options.
3D Rendering?
While first impressions aren’t always everything, for online shoppers, they are. Your product listing on Amazon will dictate whether a shopper will scroll or click. If you want your product-based business to stand out among competitors, you’ll want to consider rendering, which involves the development of 2D images from a 3D model using computer software.
You’ve probably come across images developed from this process whether on billboards, a magazine, or through social media. In the highly technical world we live in today, 3D rendered images have become a significant mode of visual content for advertisers, marketers, and content producers. This process adopts an object’s visual aesthetic, providing more flexibility and detail to demonstrate an object’s features.
Product Photography?
If you’re an Amazon seller you know product photography plays a key role in helping you build your brand and sell products. In fact, product photography could break or make your store conversion. It’s one of the most vital components of any product page.
You probably can’t remember the last time you purchased anything without seeing the product’s photo. Ask yourself whether you would feel comfortable purchasing a product with blurry images. Your answer would be no. We all know that product images are the building blocks for a successful online business.
The biggest challenge for me or any other online shopper is the fact that we can’t touch and see products in person before buying them. That’s why quality photography is crucial for eCommerce. Your products represent your brand and the inability to see and touch them physically means that users depend on your product photography to recognize your brand’s quality.
Regardless of the quality of your products, no one will purchase them if you post low-quality photos. Would you trust a product’s quality based on tiny pixilated photos? Probably not. We can all agree that product photography seeks to build trust in your merchandise and give users an idea of what to expect.
Choosing Between 3D Rendering vs. Product Photography
Product customization
It’s our nature as humans to crave tailored experiences. We like having options because it gives us a sense of power. After all, who doesn’t like the feeling of being in charge? As a seller, you want to showcase as many options and configurations as possible, in which case you should use 3D rendering.
If you were a furniture seller for instance, how much money and time would you spend organizing a photoshoot for pieces with different texture and fabric? With 3D renderings, the possibilities are endless. Since the creation of renders occurs before the project is complete, you can tailor and edit features; this isn’t possible with photography.
Visitors Engagement
In today’s society, people are constantly pursuing instant gratification. It’s easy to get bored, so you must provide engaging experiences to grab their attention. When it comes to visitor engagement, 3D rendering is unrivaled.
With interactive 3D, you have the power to convert passive users into active participants. In turn, they’ll spend more time on your site and you’ll witness an increase in sales. As a customer, I want to know precisely what I am purchasing, so you need to allow me to view your product from all angles. This will prompt me to click “add to cart.”
Logistics
If you’ve ever organized a campaign photo shoot, then you understand the effort and struggle required to obtain appealing visuals. You probably had to deal with equipment, transport, location constraints, and expensive decorations.
Unless you’re handling a photoshoot for one product in a close location, traditional photography wouldn’t be ideal in such a case. If you want to display a range of products in various locations, 3D is a better option.
Drop-Shipping
If you want to photograph a product with different configurations, you must supply or produce and store them in a warehouse. 3D visuals allow you to feature product variations without having the merchandise in stock. Therefore, you can display more products than what might be viable if you were to have everything in stock.
Any Amazon seller knows that drop shipping can decrease product investment considerably, allowing for more flexibility. If you’re considering this option, 3D is the way to go.
Product Presentation in Detail
Professional rendering displays a product in a cleaner way than a photograph would. You’ll agree that there’s no limit to what you can do with a 3D model. Rendering allows you to showcase your products in the best light and highest resolution.
For users, we can zoom in as much as we need to emphasize certain features. This would be hard, if not impossible to achieve with conventional product photography.
Time Efficiency and Cost
Turnaround time relies mostly on the variations of products you wish to visualize. If you require images for a single product, conventional photography will perhaps be less time consuming because developing the product’s archetype with 3D is more complex.
Once you have the archetype, the possibilities are endless. If you want to visualize many options or products for a similar product, rendering would be ideal. The same applies to cost efficiency. It is true that developing a 3D archetype can be more expensive than a photoshoot.
However, once you have the archetype, you can develop an infinite number of configurations (fabrics, colors, and textures) with 3D affordably, then planning countless photoshoots for every single variation. Regardless of whether you choose 3D visuals or product photography, low-quality images aren’t an option. They’ll do you more harm than good, so ensure you select the best visualization company or studio that can provide images that exceed the benchmark.
Showcase Different Variations or Colors
Amazon is particular with the requirements associated with product images. One of the prerequisites is that the major image should be on a pure white background, showing the product only. Remember, the main image should grab the most attention; it determines whether you’ll convert site visitors or whether users will choose your rival.
Assuming your product has different colors or sizes, it would be virtually impossible to take photographs from a similar angle with the precise exposition for those variations. How much time do you think it would take to do post-production editing, staging? And, such expenses add up fast.
Safety
3D can easily allow you to demonstrate features that are hard to capture in a photo. For instance, if you’re marketing merchandise that protects against injury in a dangerous circumstance, rendering is a safer, more thorough, and less affordable way to showcase those features than crashing a vehicle.
Asset and Image Flexibility
Once you’re done with a photoshoot, you can’t change the lighting, details, or layout. Rather, you’ll try organizing a new photoshoot. With 3D visualization, revisions are easy to make. You can make alterations at any point and obtain the ideal visuals. This permits you to allow corrections after the completion of the project.
It’s possible to reuse the visuals with minimal adjustment. Therefore, if you wish to develop a library of visuals that you could repurpose, traditional photography wouldn’t be of much help. In a content-rich world, the ability to reuse content with minimal adjustment could make a considerable difference.
Showcase Products in Context Images
If you’re looking to display your products in the context of exterior or interior, rendering offers a great way to showcase your products. You must position the product in its natural habitat so clients can feel the distinct atmosphere your product generates.
A 3D Rendered image will impress your prospective customers with its great degree of detail, masterfully chosen light setting, and various choices for product positioning within its exterior or interior context. Rendering might seem like a new way to showcase products online, but various industries have used it for years.
You might not even recognize that those daily product images you see online are 3D renderings. They often seem so appealing that we presume they’re just photographs when in fact, they’re 3D renderings.
Bottom Line
If you’re looking to sell products on Amazon, you’ll want to stand out from the competition. One of the things you’ll need to determine is whether to use product photography or 3D renderings. Each has its drawbacks and benefits depending on your goals. Be sure to make the right decision.
Source:https://www.amzonestep.com/blog/amazon-3d-rendering-vs-product-photography/
In this era of empowered customers, users expect a quality experience. In fact, the experience users receive to determine their buying decision. Imagine how you’d react if you were to stumble upon a Amazon listing optimization that lacks photos but has an excellent description, rating, and recommendations. You probably wouldn’t purchase the product.
If you’re an Amazon seller, then you know photos are the first thing customers notice on search results and product details. It’s no secret that photos create the first opinion regarding a product, so quality is essential.
A common dilemma you’ll probably face as a seller is whether to use conventional Amazon Product Photography or 3D rendering. This invaluable guide offers insight into the two options.
3D Rendering?
While first impressions aren’t always everything, for online shoppers, they are. Your product listing on Amazon will dictate whether a shopper will scroll or click. If you want your product-based business to stand out among competitors, you’ll want to consider rendering, which involves the development of 2D images from a 3D model using computer software.
You’ve probably come across images developed from this process whether on billboards, a magazine, or through social media. In the highly technical world we live in today, 3D rendered images have become a significant mode of visual content for advertisers, marketers, and content producers. This process adopts an object’s visual aesthetic, providing more flexibility and detail to demonstrate an object’s features.
Product Photography?
If you’re an Amazon seller you know product photography plays a key role in helping you build your brand and sell products. In fact, product photography could break or make your store conversion. It’s one of the most vital components of any product page.
You probably can’t remember the last time you purchased anything without seeing the product’s photo. Ask yourself whether you would feel comfortable purchasing a product with blurry images. Your answer would be no. We all know that product images are the building blocks for a successful online business.
The biggest challenge for me or any other online shopper is the fact that we can’t touch and see products in person before buying them. That’s why quality photography is crucial for eCommerce. Your products represent your brand and the inability to see and touch them physically means that users depend on your product photography to recognize your brand’s quality.
Regardless of the quality of your products, no one will purchase them if you post low-quality photos. Would you trust a product’s quality based on tiny pixilated photos? Probably not. We can all agree that product photography seeks to build trust in your merchandise and give users an idea of what to expect.
Choosing Between 3D Rendering vs. Product Photography
Product customization
It’s our nature as humans to crave tailored experiences. We like having options because it gives us a sense of power. After all, who doesn’t like the feeling of being in charge? As a seller, you want to showcase as many options and configurations as possible, in which case you should use 3D rendering.
If you were a furniture seller for instance, how much money and time would you spend organizing a photoshoot for pieces with different texture and fabric? With 3D renderings, the possibilities are endless. Since the creation of renders occurs before the project is complete, you can tailor and edit features; this isn’t possible with photography.
Visitors Engagement
In today’s society, people are constantly pursuing instant gratification. It’s easy to get bored, so you must provide engaging experiences to grab their attention. When it comes to visitor engagement, 3D rendering is unrivaled.
With interactive 3D, you have the power to convert passive users into active participants. In turn, they’ll spend more time on your site and you’ll witness an increase in sales. As a customer, I want to know precisely what I am purchasing, so you need to allow me to view your product from all angles. This will prompt me to click “add to cart.”
Logistics
If you’ve ever organized a campaign photo shoot, then you understand the effort and struggle required to obtain appealing visuals. You probably had to deal with equipment, transport, location constraints, and expensive decorations.
Unless you’re handling a photoshoot for one product in a close location, traditional photography wouldn’t be ideal in such a case. If you want to display a range of products in various locations, 3D is a better option.
Drop-Shipping
If you want to photograph a product with different configurations, you must supply or produce and store them in a warehouse. 3D visuals allow you to feature product variations without having the merchandise in stock. Therefore, you can display more products than what might be viable if you were to have everything in stock.
Any Amazon seller knows that drop shipping can decrease product investment considerably, allowing for more flexibility. If you’re considering this option, 3D is the way to go.
Product Presentation in Detail
Professional rendering displays a product in a cleaner way than a photograph would. You’ll agree that there’s no limit to what you can do with a 3D model. Rendering allows you to showcase your products in the best light and highest resolution.
For users, we can zoom in as much as we need to emphasize certain features. This would be hard, if not impossible to achieve with conventional product photography.
Time Efficiency and Cost
Turnaround time relies mostly on the variations of products you wish to visualize. If you require images for a single product, conventional photography will perhaps be less time consuming because developing the product’s archetype with 3D is more complex.
Once you have the archetype, the possibilities are endless. If you want to visualize many options or products for a similar product, rendering would be ideal. The same applies to cost efficiency. It is true that developing a 3D archetype can be more expensive than a photoshoot.
However, once you have the archetype, you can develop an infinite number of configurations (fabrics, colors, and textures) with 3D affordably, then planning countless photoshoots for every single variation. Regardless of whether you choose 3D visuals or product photography, low-quality images aren’t an option. They’ll do you more harm than good, so ensure you select the best visualization company or studio that can provide images that exceed the benchmark.
Showcase Different Variations or Colors
Amazon is particular with the requirements associated with product images. One of the prerequisites is that the major image should be on a pure white background, showing the product only. Remember, the main image should grab the most attention; it determines whether you’ll convert site visitors or whether users will choose your rival.
Assuming your product has different colors or sizes, it would be virtually impossible to take photographs from a similar angle with the precise exposition for those variations. How much time do you think it would take to do post-production editing, staging? And, such expenses add up fast.
Safety
3D can easily allow you to demonstrate features that are hard to capture in a photo. For instance, if you’re marketing merchandise that protects against injury in a dangerous circumstance, rendering is a safer, more thorough, and less affordable way to showcase those features than crashing a vehicle.
Asset and Image Flexibility
Once you’re done with a photoshoot, you can’t change the lighting, details, or layout. Rather, you’ll try organizing a new photoshoot. With 3D visualization, revisions are easy to make. You can make alterations at any point and obtain the ideal visuals. This permits you to allow corrections after the completion of the project.
It’s possible to reuse the visuals with minimal adjustment. Therefore, if you wish to develop a library of visuals that you could repurpose, traditional photography wouldn’t be of much help. In a content-rich world, the ability to reuse content with minimal adjustment could make a considerable difference.
Showcase Products in Context Images
If you’re looking to display your products in the context of exterior or interior, rendering offers a great way to showcase your products. You must position the product in its natural habitat so clients can feel the distinct atmosphere your product generates.
A 3D Rendered image will impress your prospective customers with its great degree of detail, masterfully chosen light setting, and various choices for product positioning within its exterior or interior context. Rendering might seem like a new way to showcase products online, but various industries have used it for years.
You might not even recognize that those daily product images you see online are 3D renderings. They often seem so appealing that we presume they’re just photographs when in fact, they’re 3D renderings.
Bottom Line
If you’re looking to sell products on Amazon, you’ll want to stand out from the competition. One of the things you’ll need to determine is whether to use product photography or 3D renderings. Each has its drawbacks and benefits depending on your goals. Be sure to make the right decision.
Source:https://www.amzonestep.com/blog/amazon-3d-rendering-vs-product-photography/
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Kamaljit Singh
posted a blog.
The eCommerce industry can be described as a fully customer-driven industry. Online consumers form the backbone of the internet shopping industry and there is no stopping in the expansion of the online market. To convince the buyers, the sellers need to provide them with numerous choices and shopping convenience.
This is where Amazon listing optimization is required to bring out the product variations to the buyers. Amazon product variations facilitate brands to exhibit their variations of the same product to the buyers.
Now how to optimize the listings along with Amazon PPC campaign? This article will cover the important points related to listings and how you can optimize them.
Why variate Amazon products?
Creating listing with variations of Amazon products brings out several advantages for both the sellers and the buyers. Here the top 3 advantages of variation Amazon products:
Increase in product visibility
There can be products that are buried in the search results and customers often do not find those products in their relevant search results. As a result, the customers miss the products and this can be a problem. Amazon listing optimization can help bring out the products up in the search results and increase the chances of purchase.
Increase in conversions
It is important to keep the customer’s attention to your products and this can be achieved by variating the product listing in Amazon. Along with the Amazon PPC Campaign, you can combine Amazon listing optimization and increase the time your customers stay on your product page. Remember that the longer the customer will longer on your page, the higher are the chances of conversions.
Increase in sales
By the time we have tweaked the product variation listing in Amazon, you must remember that your ultimate goal is to increase the sales of your Amazon products. You have increased the visibility of your products and tweaked the conversions as well. Now the listing variations will drive in sales by combing with your Amazon PPC campaign.
How to optimize Amazon listing with variations?
Wondering how the properly optimize your Amazon listings with variations? Here are the top suggestions related to Amazon listing optimization so that you can streamline your products for optimum performance.
Choosing the right variation themes
Organizing your products is easier now. You will find numerous themes available based on parameters such as color, size, and product weight. Make sure that the products you are selling to the customers fall in one of these variations. Strategically organizing your listings based on the themes will contribute to the convenience of the customers and they will no longer be confused with their purchases.
Eliminate the confusion related to variation
Still not sure about how your customers will perceive your listing with variations? Well simply go for the testing of user experience under Amazon listing optimization. For instance, if you have two or more themes on your product listing, make sure that your customers are not confused with the color, size, and product weight. Have a look at your top-performing competitors and explore their variations as well.
Acknowledge customer experience
The ultimate goal of variating your Amazon listing is to facilitate the transactions of your customers. You must concentrate on setting up the product variations which are quite easy to navigate and this reducing the confusion related to the purchase process. Remember that if your customers feel disappointed with the experience, then your reviews will be negatively impacted.
This article sums up the top methods you can use while you perform Amazon listing optimization. AmzOneStep suggests combining your variations along with your Amazon PPC campaign to get the desired results. Remember to adhere to the above-mentioned points and carefully investigate your competitor's variations as well.
This is where Amazon listing optimization is required to bring out the product variations to the buyers. Amazon product variations facilitate brands to exhibit their variations of the same product to the buyers.
Now how to optimize the listings along with Amazon PPC campaign? This article will cover the important points related to listings and how you can optimize them.
Why variate Amazon products?
Creating listing with variations of Amazon products brings out several advantages for both the sellers and the buyers. Here the top 3 advantages of variation Amazon products:
Increase in product visibility
There can be products that are buried in the search results and customers often do not find those products in their relevant search results. As a result, the customers miss the products and this can be a problem. Amazon listing optimization can help bring out the products up in the search results and increase the chances of purchase.
Increase in conversions
It is important to keep the customer’s attention to your products and this can be achieved by variating the product listing in Amazon. Along with the Amazon PPC Campaign, you can combine Amazon listing optimization and increase the time your customers stay on your product page. Remember that the longer the customer will longer on your page, the higher are the chances of conversions.
Increase in sales
By the time we have tweaked the product variation listing in Amazon, you must remember that your ultimate goal is to increase the sales of your Amazon products. You have increased the visibility of your products and tweaked the conversions as well. Now the listing variations will drive in sales by combing with your Amazon PPC campaign.
How to optimize Amazon listing with variations?
Wondering how the properly optimize your Amazon listings with variations? Here are the top suggestions related to Amazon listing optimization so that you can streamline your products for optimum performance.
Choosing the right variation themes
Organizing your products is easier now. You will find numerous themes available based on parameters such as color, size, and product weight. Make sure that the products you are selling to the customers fall in one of these variations. Strategically organizing your listings based on the themes will contribute to the convenience of the customers and they will no longer be confused with their purchases.
Eliminate the confusion related to variation
Still not sure about how your customers will perceive your listing with variations? Well simply go for the testing of user experience under Amazon listing optimization. For instance, if you have two or more themes on your product listing, make sure that your customers are not confused with the color, size, and product weight. Have a look at your top-performing competitors and explore their variations as well.
Acknowledge customer experience
The ultimate goal of variating your Amazon listing is to facilitate the transactions of your customers. You must concentrate on setting up the product variations which are quite easy to navigate and this reducing the confusion related to the purchase process. Remember that if your customers feel disappointed with the experience, then your reviews will be negatively impacted.
This article sums up the top methods you can use while you perform Amazon listing optimization. AmzOneStep suggests combining your variations along with your Amazon PPC campaign to get the desired results. Remember to adhere to the above-mentioned points and carefully investigate your competitor's variations as well.
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Kamaljit Singh
posted a blog.
More than 50% of the Amazon sales are made through third-party sellers and since everybody is confined to their homes with no safe alternative but to shop online, a massive surge of online supply and demand has taken place, leaving amidst its third-party sellers in unmitigated waters and much uncertainty.
In the wake of reality-altering pandemic known as coronavirus, almost everyone has felt the wrath. From disturbed routine to limitation from the outside world, it hasn’t been easy for the most. More specifically, all those heroes out there doing their best to keep the world running by providing not only everyday essentials but also time occupying deliveries to their panic-ridden consumers whose sole purpose seems to be mass hoarding essentials like toilet paper.
It’s an understatement to say matching the demand with supply has been only one of the many challenges Amazon FBA sellers are facing these days.
Ban Over Non-Essential Categories
To match a smooth supply to an increased demand for products, Amazon recently restricted its FBA sellers to 6 essential categories: Baby, Health & Household, Beauty & Personal Care (including personal care appliances), Grocery, Industrial & Scientific, and Pet Supplies.
This ban was announced to be lifted by the 5th of April but it seems Amazon is still navigating on that front and there has been no relief to the sellers whose non-essential shipments are no longer being accepted by Amazon. This inbound freeze has affected about 53% FBA sellers.
The vendors whose sole bridge to the customers is Amazon are now looking at alternatives such as FBM.
Disruption In Supply Chain
The domino effect took place long before the USA came into contact with the deadly virus. Sources report that sellers felt a serious decline in sales due to supply disruption in China, where Chinese suppliers and factories were facing serious ramifications from the COVID-19 outbreak. Unable to produce and import goods globally, the ripples could be felt around the world.
Major Delay In Shipment
Amazon is famous for its fast delivery services. With Amazon Fresh, you could get same-day deliveries on groceries and produce. The Prime users could enjoy free deliveries within two days, and the Amazon Dash could take care of necessary household items just before depletion.
Due to the effects of CoronaVirus, Amazon’s promises have taken a great toll. Even with a temporary hold on the selling of non-essential goods, Amazon may be meeting ends but it is not as smooth as it used to. Even the regular 5-8 day delivery has taken an unsavory stretch to as long as a month!
In a frenzy of buying, with limited workers, and health & safety measures it is proving challenging for Amazon to deliver on its previous standards. As a result of late shipments, many customers are canceling their orders after finding out their orders will take too long to arrive.
Decline In Consumer Spendings
We found out through a survey that around 80 million jobs may be lost due to the spread of COVID-19. These are mainly jobs relating to luxury services, tourism, and travel.
The people are currently concerned with self-preservation more than anything else. The buying focus has been limited to survival at home and making life efficient within the comfort of their walls.
Since people are spending less on items outside the essential categories, more is spent over goods like health, food, child, and pet care.
Sellers dealing with non-essential items are either facing this difficulty despite turning to other methods than FBA.
Moreover, due to delay in Prime Day (usually held around mid-July, now postponed till August) will likely also bring a major setback to sellers as mass materialism allows them to single-handedly generate a huge spike in revenue.
How Amazon Sellers Should Combat These Difficulties?
These may be trying times and to make sure Amazon Sellers survive through this epidemic, here are a few suggestions sellers can apply to see their business through.
Give FBM a try – With inbound shipment freeze, many sellers are already considering Fulfillment By Merchant. Since Amazon is unable to fulfill, you don’t have to sit around feeling trapped and helpless. Try fulfilling your products by yourself, if you have a storage area. A plus advantage of switching to FBM would be the buy box. Currently, Amazon has been favoring the FBM sellers who are able to meet ends better than FBA sellers for the placement in the buy box.
Halt advertising or spend less on it – With the economy being at stake, many businesses are making a practice of cutting down on costs and saving up for harsher times. Since we do not know how long this spell may go on, it is a wise choice to temporarily cut down on extra costs such as advertising. Amazon itself is urging sellers to do the same.
Change your strategies – With Chinese suppliers out of the question, you can look for other sources such as local businesses. Many sellers are showing support to their communities by sourcing from them in order to avoid further delays in shipment and communication issues. Meanwhile, the customers will likely be more pleased as well with less damage to the ecosystem. Besides that, where applicable, you can also go for homemade production of goods, or 3D print your own items! Other sellers are reaching out to suppliers outside china and the US such as Vietnam, Mexico, Taiwan, and more.
Update your inventory to hot selling products – Right now, as we have observed, there are certain categories that are hot to sell and consume alike. Products such as DIY projects, self-grooming & care kits, fitness, home office supplies, medical supplies, and pet care products are very in. Seling products such as these may prove quite beneficial to the sellers.
Most importantly, stay informed – Staying on top of current news and updates is the way to make sure you don’t miss out on important trends and updates regarding amazon.
br]
Amazon listing optimization | Amazon PPC Campaign
In the wake of reality-altering pandemic known as coronavirus, almost everyone has felt the wrath. From disturbed routine to limitation from the outside world, it hasn’t been easy for the most. More specifically, all those heroes out there doing their best to keep the world running by providing not only everyday essentials but also time occupying deliveries to their panic-ridden consumers whose sole purpose seems to be mass hoarding essentials like toilet paper.
It’s an understatement to say matching the demand with supply has been only one of the many challenges Amazon FBA sellers are facing these days.
Ban Over Non-Essential Categories
To match a smooth supply to an increased demand for products, Amazon recently restricted its FBA sellers to 6 essential categories: Baby, Health & Household, Beauty & Personal Care (including personal care appliances), Grocery, Industrial & Scientific, and Pet Supplies.
This ban was announced to be lifted by the 5th of April but it seems Amazon is still navigating on that front and there has been no relief to the sellers whose non-essential shipments are no longer being accepted by Amazon. This inbound freeze has affected about 53% FBA sellers.
The vendors whose sole bridge to the customers is Amazon are now looking at alternatives such as FBM.
Disruption In Supply Chain
The domino effect took place long before the USA came into contact with the deadly virus. Sources report that sellers felt a serious decline in sales due to supply disruption in China, where Chinese suppliers and factories were facing serious ramifications from the COVID-19 outbreak. Unable to produce and import goods globally, the ripples could be felt around the world.
Major Delay In Shipment
Amazon is famous for its fast delivery services. With Amazon Fresh, you could get same-day deliveries on groceries and produce. The Prime users could enjoy free deliveries within two days, and the Amazon Dash could take care of necessary household items just before depletion.
Due to the effects of CoronaVirus, Amazon’s promises have taken a great toll. Even with a temporary hold on the selling of non-essential goods, Amazon may be meeting ends but it is not as smooth as it used to. Even the regular 5-8 day delivery has taken an unsavory stretch to as long as a month!
In a frenzy of buying, with limited workers, and health & safety measures it is proving challenging for Amazon to deliver on its previous standards. As a result of late shipments, many customers are canceling their orders after finding out their orders will take too long to arrive.
Decline In Consumer Spendings
We found out through a survey that around 80 million jobs may be lost due to the spread of COVID-19. These are mainly jobs relating to luxury services, tourism, and travel.
The people are currently concerned with self-preservation more than anything else. The buying focus has been limited to survival at home and making life efficient within the comfort of their walls.
Since people are spending less on items outside the essential categories, more is spent over goods like health, food, child, and pet care.
Sellers dealing with non-essential items are either facing this difficulty despite turning to other methods than FBA.
Moreover, due to delay in Prime Day (usually held around mid-July, now postponed till August) will likely also bring a major setback to sellers as mass materialism allows them to single-handedly generate a huge spike in revenue.
How Amazon Sellers Should Combat These Difficulties?
These may be trying times and to make sure Amazon Sellers survive through this epidemic, here are a few suggestions sellers can apply to see their business through.
Give FBM a try – With inbound shipment freeze, many sellers are already considering Fulfillment By Merchant. Since Amazon is unable to fulfill, you don’t have to sit around feeling trapped and helpless. Try fulfilling your products by yourself, if you have a storage area. A plus advantage of switching to FBM would be the buy box. Currently, Amazon has been favoring the FBM sellers who are able to meet ends better than FBA sellers for the placement in the buy box.
Halt advertising or spend less on it – With the economy being at stake, many businesses are making a practice of cutting down on costs and saving up for harsher times. Since we do not know how long this spell may go on, it is a wise choice to temporarily cut down on extra costs such as advertising. Amazon itself is urging sellers to do the same.
Change your strategies – With Chinese suppliers out of the question, you can look for other sources such as local businesses. Many sellers are showing support to their communities by sourcing from them in order to avoid further delays in shipment and communication issues. Meanwhile, the customers will likely be more pleased as well with less damage to the ecosystem. Besides that, where applicable, you can also go for homemade production of goods, or 3D print your own items! Other sellers are reaching out to suppliers outside china and the US such as Vietnam, Mexico, Taiwan, and more.
Update your inventory to hot selling products – Right now, as we have observed, there are certain categories that are hot to sell and consume alike. Products such as DIY projects, self-grooming & care kits, fitness, home office supplies, medical supplies, and pet care products are very in. Seling products such as these may prove quite beneficial to the sellers.
Most importantly, stay informed – Staying on top of current news and updates is the way to make sure you don’t miss out on important trends and updates regarding amazon.
br]
Amazon listing optimization | Amazon PPC Campaign
Be the first person to like this.
Kamaljit Singh
posted a blog.
Amazon is the number one online market place, according to a statistics more 197 million people worldwide, visit amazon to buy their products online. It is a huge count! Amazon is the most reliable platform for shopping, not only for consumers but also for the sellers. A lot of people sell successfully on Amazon, but success needs a strategy.
A great strategy to be successful on Amazon is Amazon PPC Management. General management of PPC campaigns is a proper skilled based task, but when it comes to a pandemic situation like COVID 19, methods and techniques regarding selling have changed a lot.
In this pandemic, people have isolated, which changed their preferences of buying products similarly, the sales of different product categories have also affected. Some categories like pharmaceuticals, groceries, home-office supplies have taken off while some have just grounded.
How Amazon PPC Campaign Grows Your Business?
Amazon PPC (pay per click) advertising has significant impacts on your sales because when a seller or vendor runs the PPC campaign, they are buying the top places for the visibility of their products. Sellers who avail the potential of PPC by building a strategic advertising campaign, raise their business significantly year by year. But if you lack a defined strategy, it will make it difficult for you to achieve your Amazon PPC campaign goals.
What Is Amazon Pay Per Click (PPC)?
Amazon PPC is a publicizing model offered by amazon in which promoters (sellers /vendors) pay a cost to Amazon when a customer taps on their (pay-per-click) advertisement. There are three Amazon PPC modules available which are:
Sponsored Products
Sponsored Brands
Product Display Ads (PDAs)
Sponsored Products – when sellers empower their products through Keywords focused promotions.
Sponsored Brands – when brands advertise to advance their custom features, brand logo, and up to 3 products. With the extent to send buyers on their store pages or a greeting page on amazon.
Product Display Ads – This advertisement type is only accessible for amazon vendors. These Promotions/ ads send customers to the Amazon product detail pages directly. It works best for interest focused buyers to deliver them the relevant product ads they actively look.
5 Key Takeaways With Amazon PPC Campaign
The Generalized Pandemic trends on amazon pay per click subject during the pandemic situation are as follows;
Huge Online Traffic
During the pandemic, the whole world passed through the lockdown situation (coming to its end now), which generalized some pandemic trends in Amazon PPC. Like, People at home started to buy each and everything online resulting in massive online traffic (clicks on ads and products)
Online Traffic Ad Revenue And Ad Spend Overall Volume Have Intensified
It is so apparent that when traffic increases, it leads to higher advertising revenue and spend. Besides, brands have higher demands, and better advertising pays. They can raise their advertising spend because it will generate higher revenues than spend.
Advertising Efficiency In Terms Of ACoS And ROAS
ACoS (Advertising Cost of sale) and ROAS (Return on ad spend) are the different sides of a similar picture. It shows you the values you that what have you spent on advertising and, in return, what have you achieved. Keeping records of these insights and putting the right effort will make you able to generate revenues in this pandemic.
Low Competition
Another critical aspect to consider is, overall competition has decreased, so due to this reason, costs per click have lowered. The pandemic situation was unpredictable in estimating the exact sales or conversion rates because conversion rates were so fluctuating.
However, All these trends showed an increase in advertising investment (but all business needs strategy).
What is the Average Cost Per Click (CPC) Offered By Amazon?
On Amazon, the average CPC ordinarily goes from $0.02-$3. Your standard CPC can likewise differ significantly depending upon the Amazon item class or subcategory you sell in, and how severe your specialty is.
How To Bid For Amazon PPC?
The Cost-Per-Click (CPC) on Amazon will consistently rely upon the most elevated bidder:
Every Seller presents a default offer (the greatest they are eager to pay) for their advertisement. The most noteworthy bidder wins the most elevated advertisement position (promotion rank #1) and will likewise pay the highest CPC.
If a seller successes the sale with an offer of $4.00. If someone clicks their promotion, the expense of the snap charged to Advertiser 3 will be $3.51.
A great strategy to be successful on Amazon is Amazon PPC Management. General management of PPC campaigns is a proper skilled based task, but when it comes to a pandemic situation like COVID 19, methods and techniques regarding selling have changed a lot.
In this pandemic, people have isolated, which changed their preferences of buying products similarly, the sales of different product categories have also affected. Some categories like pharmaceuticals, groceries, home-office supplies have taken off while some have just grounded.
How Amazon PPC Campaign Grows Your Business?
Amazon PPC (pay per click) advertising has significant impacts on your sales because when a seller or vendor runs the PPC campaign, they are buying the top places for the visibility of their products. Sellers who avail the potential of PPC by building a strategic advertising campaign, raise their business significantly year by year. But if you lack a defined strategy, it will make it difficult for you to achieve your Amazon PPC campaign goals.
What Is Amazon Pay Per Click (PPC)?
Amazon PPC is a publicizing model offered by amazon in which promoters (sellers /vendors) pay a cost to Amazon when a customer taps on their (pay-per-click) advertisement. There are three Amazon PPC modules available which are:
Sponsored Products
Sponsored Brands
Product Display Ads (PDAs)
Sponsored Products – when sellers empower their products through Keywords focused promotions.
Sponsored Brands – when brands advertise to advance their custom features, brand logo, and up to 3 products. With the extent to send buyers on their store pages or a greeting page on amazon.
Product Display Ads – This advertisement type is only accessible for amazon vendors. These Promotions/ ads send customers to the Amazon product detail pages directly. It works best for interest focused buyers to deliver them the relevant product ads they actively look.
5 Key Takeaways With Amazon PPC Campaign
The Generalized Pandemic trends on amazon pay per click subject during the pandemic situation are as follows;
Huge Online Traffic
During the pandemic, the whole world passed through the lockdown situation (coming to its end now), which generalized some pandemic trends in Amazon PPC. Like, People at home started to buy each and everything online resulting in massive online traffic (clicks on ads and products)
Online Traffic Ad Revenue And Ad Spend Overall Volume Have Intensified
It is so apparent that when traffic increases, it leads to higher advertising revenue and spend. Besides, brands have higher demands, and better advertising pays. They can raise their advertising spend because it will generate higher revenues than spend.
Advertising Efficiency In Terms Of ACoS And ROAS
ACoS (Advertising Cost of sale) and ROAS (Return on ad spend) are the different sides of a similar picture. It shows you the values you that what have you spent on advertising and, in return, what have you achieved. Keeping records of these insights and putting the right effort will make you able to generate revenues in this pandemic.
Low Competition
Another critical aspect to consider is, overall competition has decreased, so due to this reason, costs per click have lowered. The pandemic situation was unpredictable in estimating the exact sales or conversion rates because conversion rates were so fluctuating.
However, All these trends showed an increase in advertising investment (but all business needs strategy).
What is the Average Cost Per Click (CPC) Offered By Amazon?
On Amazon, the average CPC ordinarily goes from $0.02-$3. Your standard CPC can likewise differ significantly depending upon the Amazon item class or subcategory you sell in, and how severe your specialty is.
How To Bid For Amazon PPC?
The Cost-Per-Click (CPC) on Amazon will consistently rely upon the most elevated bidder:
Every Seller presents a default offer (the greatest they are eager to pay) for their advertisement. The most noteworthy bidder wins the most elevated advertisement position (promotion rank #1) and will likewise pay the highest CPC.
If a seller successes the sale with an offer of $4.00. If someone clicks their promotion, the expense of the snap charged to Advertiser 3 will be $3.51.
Be the first person to like this.
Kamaljit Singh
posted a blog.
"Do you ever feel like life is dangerously becoming more and more like a horrid episode of Black Mirror: Nosedive? Where everything you do and say is heavily monitored and makes all the difference in your socioeconomic status?"
People can rate you, write about you, and it can have a tremendous effect on your seller credibility, sales, and your overall business. The buyers on amazon are serious and they mean business. They come to buy with a mission in mind: Get the best deal and with no compromise.
In this ruthless competition of e-commerce, where everyone is fighting tooth and nail to be the best, it is no doubt, very hard to maintain the perfect image, ratings, and reviews. Especially when there are thousands of strangers to be satisfied.
PRODUCT REVIEWS DIRECTLY AFFECTS YOUR CONVERSIONS
A survey shows that about 65% of the buyers first check out the reviews and ratings before making any purchase. It goes without saying that, the more (positive) reviews and ratings you have the more chances you have of success with your business.
Consumers are likely to put trust in you of a close friend when they see a flock of fellow buyers affirming your credibility as a good seller. It is important that you change the relationship from strangers to trustworthy friends.
What happens when the buyers find the service or product to be compromised? You receive scathing reviews and disappointing ratings. Which consequently dumps your conversion rate.
Negative reviews on Amazon are no joke for a seller. Your mere presence at Amazon demands your best version. You can not just chin up and move on or simply ignore negative feedback. Doing so can hurt you in several ways:
Firstly, since buy box is awarded to those only with stellar seller metrics, positive feedback becomes a necessity among other things. You must win the hearts and trust of your buyers if you want to increase your chances of winning the buy box. Amazon has a process of calculating a seller’s overall performance. Every time someone makes a purchase and provides feedback to you, Amazon chalks it up to your buy box score, whether it turns out good or bad.
Say you had a successful sale with no complications and you receive positive feedback. 100 points (to Gryffindor). Although on the unfortunate situation where you do receive some backlash, that is a negative of 500 points from your point total that decides your buy box eligibility.
Secondly, not only your chances of getting the buy box slims but you have a much bigger threat to face in lieu of negative feedback. Sometimes a seller gathers up so much negative credit that can eventually result in account suspension, or worse, removal.
If amazon detects your order of defect rate (ODR) to be higher than1%, as a result of negative ratings and reviews, Amazon will revoke your selling privileges.
Do not worry!
Sometimes you make someone unhappy, and as much as your situation presents itself dire, you can always make reparations. Getting negative feedback is a very common situation to be in for an online seller. You just need to know how to handle such a situation and be able to bounce back to your feet.
You must be asking yourself, ‘Can I delete negative reviews on Amazon?’
1) You can request removal if the feedback is violating Amazon guidelines.
The first thing you need to check is, is it even following the amazon guidelines or not before worrying and taking any further action. In the lucky case, the buyer has indeed broken Amazon Feedback rules, contact the authority (Amazon) and have it removed as soon as possible.
Product Reviews: Sometimes, it just so happens that unsatisfied buyers make the error of leaving product reviews in the seller feedback section that has actually nothing to do with your service at all.
If a buyer has bought a product from an FBA seller, the seller is not responsible for the shipping delay, any damages to the product bought, and the customer service. Although if the review is a combination of seller + product review, Amazon will not remove it.
All of these services mentioned above fall under the purview of Amazon FBA and does not concern the FBA seller. A simple way to fix this issue is to contact Amazon, explain the issue at hand, and file a request for removal.
Although this condition applies to only FBA sellers, known-FBA sellers must face the music and act accordingly, which I will get to in the next steps.
Promotional material: A review counts ineligible and can be removed upon a request to Amazon Seller Central if a consumer has left any promotional content in the feedback section.
Foul Language: Obscene and abusive language is prohibited and can also be removed.
Personal Information: Sometimes consumers leave out personal details on the feedback section and such reviews too can be asked to remove.
Step 1: Simply access your Amazon seller account.
Step 2: Next, visit the Amazon Seller Central page and choose the tab ‘Performance’ between ‘Reports’ and ‘AppStore’.
Step 3: Scroll down to ‘Recent Feedback’
Step 4: Find the negative feedback you would like to remove.
Step 5: Look for ‘Action’ on the right, adjacent to the relevant order ID, and click on the drop-down menu.
Step 6: Select ‘Request Removal’
Step 7: Affirm that the feedback you received is indeed violating guidelines so Amazon can determine its removal.
Step 8: Enter your reasons why you think Amazon should remove the feedback in question. Submit when done.
Keep it neat, short, and straightforward. Nobody likes to wade through a river of complaints and whining.
Any of the above misstatements can be used as a reason for feedback removal. Now you can sit back and wait patiently for Amazon to asses the situation and decide if your complaint about negative feedback qualifies for removal or not.
2) Request the buyer to remove negative feedback
If the buyer has left negative feedback that does not break any Amazon guidelines and is legitimately pointing out your fault, the next best step is to do what is right and make amends with the buyer. Amazon buyers hold the power to remove negative feedback.
Take the time to understand their concerns, resolve the issue at hand and politely request them to remove the negative feedback. It is important to understand that this will not always work. You may fail to satisfy them yet again or maybe it will prove difficult to make contact with them. With all the luck, here are a few pointers to keep in mind when requesting feedback removal from the buyer.
What to do:
Always carry a polite and professional tone when communicating with the buyer. They must not feel like they are being ordered rudely to take down their reviews.
Do what is right and apologize to the buyer. Take ownership of any disappointment you may have caused them and let them know you care about providing not less than satisfactory service.
Never pressurize the buyer into doing anything.
Do not make haste with your apology nor request for removal. After you are done with resolving their issue, give it a little time before asking if they could please remove it. You do not want to sound like you don’t care about them and are just doing this for the sake of negative feedback.
While you may wait after the initial contact, do not wait too much, because Amazon has a 60-day removal period for any feedback written.
Do not offer the buyers a full refund while asking them to remove the negative feedback. It may come off as a bribe. You may offer them a partial refund for the inconvenience but never think of it as a favor to the negative feedback removal.
Quid pro quos, manipulation, bribes, and harassments go in violation of Amazon’s guidelines. Going against the Amazon’s Guidelines will result in account suspension.
How to contact an individual buyer and request negative feedback removal:
Step 1: Visit the Amazon website.
Step 2: Open up the tab called ‘Orders’ (between ‘Pricing’ and ‘Advertising’)
Step 3: Select the ‘Manage Orders’ option.
Step 4: Find the negative feedback you would like to address and click on the Order ID number.
Step 5: Click on the name of the buyer.
Step 6: Select the option ‘ Other’.
Step 7: Choose the appropriate subject and write down your message professionally.
Step 8: In case you would like to attach any supporting documents, click on ‘add attachments’
Step 9: Review your message and documents attached, and then click send.
Hopefully, the buyer will respond and then you can proceed to make sure if they are satisfied with your service. As I said above, after the customer is satisfied, now is the time to moderately wait and request them politely to remove the negative feedback.
3) Leave a response on Amazon’s site
If all fails, you can still take one final measure to clear your name.
Sometimes, Amazon decides that your reasons for removing the buyer’s negative feedback were insufficient, and sometimes even the buyer does not respond back to you in your attempt to remove negative feedback on Amazon, then you have one last lifeline. Maybe as effective as the other two but it does the job of showing the other customers that you at least tried to reach out and resolve customer issues.
All you need to do is:
Step 1: Once again, access your www.amazon.com seller account.
Step 2: Next, visit the Amazon Seller Central page and choose the tab ‘Performance’.
Step 3: Scroll down to ‘Recent Feedback’
Step 4: Find the negative feedback you would like to remove.
Step 5: Find ‘Action’ on the right, look below for the drop-down menu next to the relevant Order ID.
Step 6: Select ‘Post a Public Reply’ option.
Step 7: Write your Amazon Merchant response for the Individual in question, but still keep in mind you are indirectly speaking to the audience of Amazon.
Step 8: Review once and then click ‘Submit’.
This is the last resort to clear your side. Make sure you are doing it right. You may be speaking to the individual but all visitors on your product are now your audience. Keep it short, to the point and professional. Do not write in an informal way, your audience may mark you as not serious or sincere.
If you do not know how to write such a response, here is an example:
“We apologize for any inconvenience our service might have caused. We have made adjustments according to your complaint. We hope that all issues are resolved, in case they are still not satisfactory, please feel free to reach out to us anytime’.
Now you have on record that you are a professional seller and sincere about your customers. Hopefully, the potential customers will disregard the negative review or rating and proceed to buy from you on the account of your professionalism.
It can be difficult to keep track of every negative comment, especially when you are a seller of multiple products and have a successful line of buyers. You could be away or sleeping and one little negative feedback can have the ability to drive away many potential buyers.
To stay on the top of every feedback directed your way, you can use an Amazon research tool such as Feedback Express. With Feedback Express, you can put your Amazon seller feedback and product review requests on auto-pilot in minutes, and start generating more positive feedback from your orders.
Forget the constant checking for product reviews and seller feedback. You will be notified whenever someone shares negative comments about your products or service, so you will be able to respond fast and help put things right.
Conclusion
The key to becoming better is to take the grey clouds and turn it into a silver lining. You can either focus on the negative aspect of the situation or you could make use of it to your advantage. Even though you have received negative feedback, you can use the opportunity to address the areas of improvement and maintain your quality of seller performance.
In case the feedback is uncalled for, you still know how to deal with it in a swift and efficient manner, while maintaining professional integrity.
As much as Amazon Product Photography is important for your listings, feedback also holds a significant value in the A9 Amazon Ranking Algorithm because it directly affects your conversion channel.
Negative feedback is the buyer’s frustration calling out for justice. Just take a deep breath, listen carefully, and address their issues in a professional and timely manner.
Source: https://www.amzonestep.com/blog/how-to-remove-negative-feedback-on-amazon/
People can rate you, write about you, and it can have a tremendous effect on your seller credibility, sales, and your overall business. The buyers on amazon are serious and they mean business. They come to buy with a mission in mind: Get the best deal and with no compromise.
In this ruthless competition of e-commerce, where everyone is fighting tooth and nail to be the best, it is no doubt, very hard to maintain the perfect image, ratings, and reviews. Especially when there are thousands of strangers to be satisfied.
PRODUCT REVIEWS DIRECTLY AFFECTS YOUR CONVERSIONS
A survey shows that about 65% of the buyers first check out the reviews and ratings before making any purchase. It goes without saying that, the more (positive) reviews and ratings you have the more chances you have of success with your business.
Consumers are likely to put trust in you of a close friend when they see a flock of fellow buyers affirming your credibility as a good seller. It is important that you change the relationship from strangers to trustworthy friends.
What happens when the buyers find the service or product to be compromised? You receive scathing reviews and disappointing ratings. Which consequently dumps your conversion rate.
Negative reviews on Amazon are no joke for a seller. Your mere presence at Amazon demands your best version. You can not just chin up and move on or simply ignore negative feedback. Doing so can hurt you in several ways:
Firstly, since buy box is awarded to those only with stellar seller metrics, positive feedback becomes a necessity among other things. You must win the hearts and trust of your buyers if you want to increase your chances of winning the buy box. Amazon has a process of calculating a seller’s overall performance. Every time someone makes a purchase and provides feedback to you, Amazon chalks it up to your buy box score, whether it turns out good or bad.
Say you had a successful sale with no complications and you receive positive feedback. 100 points (to Gryffindor). Although on the unfortunate situation where you do receive some backlash, that is a negative of 500 points from your point total that decides your buy box eligibility.
Secondly, not only your chances of getting the buy box slims but you have a much bigger threat to face in lieu of negative feedback. Sometimes a seller gathers up so much negative credit that can eventually result in account suspension, or worse, removal.
If amazon detects your order of defect rate (ODR) to be higher than1%, as a result of negative ratings and reviews, Amazon will revoke your selling privileges.
Do not worry!
Sometimes you make someone unhappy, and as much as your situation presents itself dire, you can always make reparations. Getting negative feedback is a very common situation to be in for an online seller. You just need to know how to handle such a situation and be able to bounce back to your feet.
You must be asking yourself, ‘Can I delete negative reviews on Amazon?’
1) You can request removal if the feedback is violating Amazon guidelines.
The first thing you need to check is, is it even following the amazon guidelines or not before worrying and taking any further action. In the lucky case, the buyer has indeed broken Amazon Feedback rules, contact the authority (Amazon) and have it removed as soon as possible.
Product Reviews: Sometimes, it just so happens that unsatisfied buyers make the error of leaving product reviews in the seller feedback section that has actually nothing to do with your service at all.
If a buyer has bought a product from an FBA seller, the seller is not responsible for the shipping delay, any damages to the product bought, and the customer service. Although if the review is a combination of seller + product review, Amazon will not remove it.
All of these services mentioned above fall under the purview of Amazon FBA and does not concern the FBA seller. A simple way to fix this issue is to contact Amazon, explain the issue at hand, and file a request for removal.
Although this condition applies to only FBA sellers, known-FBA sellers must face the music and act accordingly, which I will get to in the next steps.
Promotional material: A review counts ineligible and can be removed upon a request to Amazon Seller Central if a consumer has left any promotional content in the feedback section.
Foul Language: Obscene and abusive language is prohibited and can also be removed.
Personal Information: Sometimes consumers leave out personal details on the feedback section and such reviews too can be asked to remove.
Step 1: Simply access your Amazon seller account.
Step 2: Next, visit the Amazon Seller Central page and choose the tab ‘Performance’ between ‘Reports’ and ‘AppStore’.
Step 3: Scroll down to ‘Recent Feedback’
Step 4: Find the negative feedback you would like to remove.
Step 5: Look for ‘Action’ on the right, adjacent to the relevant order ID, and click on the drop-down menu.
Step 6: Select ‘Request Removal’
Step 7: Affirm that the feedback you received is indeed violating guidelines so Amazon can determine its removal.
Step 8: Enter your reasons why you think Amazon should remove the feedback in question. Submit when done.
Keep it neat, short, and straightforward. Nobody likes to wade through a river of complaints and whining.
Any of the above misstatements can be used as a reason for feedback removal. Now you can sit back and wait patiently for Amazon to asses the situation and decide if your complaint about negative feedback qualifies for removal or not.
2) Request the buyer to remove negative feedback
If the buyer has left negative feedback that does not break any Amazon guidelines and is legitimately pointing out your fault, the next best step is to do what is right and make amends with the buyer. Amazon buyers hold the power to remove negative feedback.
Take the time to understand their concerns, resolve the issue at hand and politely request them to remove the negative feedback. It is important to understand that this will not always work. You may fail to satisfy them yet again or maybe it will prove difficult to make contact with them. With all the luck, here are a few pointers to keep in mind when requesting feedback removal from the buyer.
What to do:
Always carry a polite and professional tone when communicating with the buyer. They must not feel like they are being ordered rudely to take down their reviews.
Do what is right and apologize to the buyer. Take ownership of any disappointment you may have caused them and let them know you care about providing not less than satisfactory service.
Never pressurize the buyer into doing anything.
Do not make haste with your apology nor request for removal. After you are done with resolving their issue, give it a little time before asking if they could please remove it. You do not want to sound like you don’t care about them and are just doing this for the sake of negative feedback.
While you may wait after the initial contact, do not wait too much, because Amazon has a 60-day removal period for any feedback written.
Do not offer the buyers a full refund while asking them to remove the negative feedback. It may come off as a bribe. You may offer them a partial refund for the inconvenience but never think of it as a favor to the negative feedback removal.
Quid pro quos, manipulation, bribes, and harassments go in violation of Amazon’s guidelines. Going against the Amazon’s Guidelines will result in account suspension.
How to contact an individual buyer and request negative feedback removal:
Step 1: Visit the Amazon website.
Step 2: Open up the tab called ‘Orders’ (between ‘Pricing’ and ‘Advertising’)
Step 3: Select the ‘Manage Orders’ option.
Step 4: Find the negative feedback you would like to address and click on the Order ID number.
Step 5: Click on the name of the buyer.
Step 6: Select the option ‘ Other’.
Step 7: Choose the appropriate subject and write down your message professionally.
Step 8: In case you would like to attach any supporting documents, click on ‘add attachments’
Step 9: Review your message and documents attached, and then click send.
Hopefully, the buyer will respond and then you can proceed to make sure if they are satisfied with your service. As I said above, after the customer is satisfied, now is the time to moderately wait and request them politely to remove the negative feedback.
3) Leave a response on Amazon’s site
If all fails, you can still take one final measure to clear your name.
Sometimes, Amazon decides that your reasons for removing the buyer’s negative feedback were insufficient, and sometimes even the buyer does not respond back to you in your attempt to remove negative feedback on Amazon, then you have one last lifeline. Maybe as effective as the other two but it does the job of showing the other customers that you at least tried to reach out and resolve customer issues.
All you need to do is:
Step 1: Once again, access your www.amazon.com seller account.
Step 2: Next, visit the Amazon Seller Central page and choose the tab ‘Performance’.
Step 3: Scroll down to ‘Recent Feedback’
Step 4: Find the negative feedback you would like to remove.
Step 5: Find ‘Action’ on the right, look below for the drop-down menu next to the relevant Order ID.
Step 6: Select ‘Post a Public Reply’ option.
Step 7: Write your Amazon Merchant response for the Individual in question, but still keep in mind you are indirectly speaking to the audience of Amazon.
Step 8: Review once and then click ‘Submit’.
This is the last resort to clear your side. Make sure you are doing it right. You may be speaking to the individual but all visitors on your product are now your audience. Keep it short, to the point and professional. Do not write in an informal way, your audience may mark you as not serious or sincere.
If you do not know how to write such a response, here is an example:
“We apologize for any inconvenience our service might have caused. We have made adjustments according to your complaint. We hope that all issues are resolved, in case they are still not satisfactory, please feel free to reach out to us anytime’.
Now you have on record that you are a professional seller and sincere about your customers. Hopefully, the potential customers will disregard the negative review or rating and proceed to buy from you on the account of your professionalism.
It can be difficult to keep track of every negative comment, especially when you are a seller of multiple products and have a successful line of buyers. You could be away or sleeping and one little negative feedback can have the ability to drive away many potential buyers.
To stay on the top of every feedback directed your way, you can use an Amazon research tool such as Feedback Express. With Feedback Express, you can put your Amazon seller feedback and product review requests on auto-pilot in minutes, and start generating more positive feedback from your orders.
Forget the constant checking for product reviews and seller feedback. You will be notified whenever someone shares negative comments about your products or service, so you will be able to respond fast and help put things right.
Conclusion
The key to becoming better is to take the grey clouds and turn it into a silver lining. You can either focus on the negative aspect of the situation or you could make use of it to your advantage. Even though you have received negative feedback, you can use the opportunity to address the areas of improvement and maintain your quality of seller performance.
In case the feedback is uncalled for, you still know how to deal with it in a swift and efficient manner, while maintaining professional integrity.
As much as Amazon Product Photography is important for your listings, feedback also holds a significant value in the A9 Amazon Ranking Algorithm because it directly affects your conversion channel.
Negative feedback is the buyer’s frustration calling out for justice. Just take a deep breath, listen carefully, and address their issues in a professional and timely manner.
Source: https://www.amzonestep.com/blog/how-to-remove-negative-feedback-on-amazon/
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Kamaljit Singh
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So you’re thinking about doing your own product photography on Amazon? Well, that’s not a bad idea.
Amazon Product Photography is one thing that can either take you to the next level or can throw you out of the competition.
I am sure you know the value of photography for e-commerce and especially on Amazon selling, so I will not write much about it.
Know these 8 Mistakes Every Photographer Do While Clicking Products For Amazon- You better avoid it!
Limiting yourself to same angles
As a seller, you should keep in mind that buyers won’t be able to touch or handle your product. They would certainly avoid making a purchase if the product is not ‘well defined’. In order to eliminate their questions or uncertainty, you should take photographs of all the necessary angles that you think can make an impact.
You know your product better than anyone. Before thinking from the buyers’ perspective, think on your own as what angles will reflect my product better and will increase the chances of conversions.
As much as taking shots from the side, back, and bottom are important, you should also include close up shots because people love to see the textures and every small detail of the product.
This is how you can illustrate a closeup shot for your product on Amazon.
Over-complementing the product with Colorful Backgrounds
The main image of your product has to be on a white background since it’s an Amazon policy. We all know it!
But, it doesn’t mean that you will keep the rest of the images on colorful backgrounds. Though I am a hard critic of colorful backgrounds for the product images, you should use it if it is really complementing the product.
In short, the background should speak and compliment your product at the same time otherwise, it will lose its impact. The below picture has perfectly demonstrated colors that are complementing the product at the same time.
It all comes down to your personal preferences and what works best for your product. Of course, these types of shots will require a bit more hard work, but it is going to worth your time.
Using Cheesy Graphics
Remember, the things that you consider tiny are the ones that matter the most. Using awkward fonts, poor graphics, and obnoxious colors will reflect a poor impression of your brand that will eventually hurt your conversions.
Keep that in mind, small things matter!
If you use cheesy graphics on your product images, it will give you the worst turnaround than the area 51.
Amazon is not the place for these kinds of images. It will make your brand look fake and trustworthy, while at the same time, it will make you lose potential clicks and sales.
If you know the basics of photography and design, you would know that the font, typography, and colors really make a huge impact on the images.
The image shown is the perfect example of the worst image.
It’s like you’re selling the idea without engaging the customer. This formula no longer works in the eCommerce world.
Too much visual noise
You don’t get the word ‘visual noise’, right? But what if I tell you that it’s the most important mistake sellers do while taking photographs for their products?
Believe it or not, too much visual noise can adversely affect your photography.
This happens mostly due to non-professional cameras, un-trained photographers, and improper lighting conditions that create a recipe for disaster. Here is the perfect illustration of too much visual noise.
When unprofessional and untrained photography takes a zoom shot, it creates the noise that hurts the picture and you at the same time.
This is very much due to a high ISO – ISO is an ability of the camera that delivers clean images based on the surrounding lighting.
Not Staging the product properly
It’s all about creating the need for the product by giving it a realistic look through visuals. For example, if you’re selling Napkins, you should be shooting it with a bunch of flowers or dishes. Or if you’re selling something that people wear, it’s a great idea to shot a model wearing it.
Staging the product properly can add more context and relevancy to your product as your customer would be able to see the way your product will look at them.
Since buyers aren’t good at imagining, and as I said they can’t touch the product, you should focus on capturing it in a way that could give them a clear idea about what to expect.
However, you should keep in mind that whatever object you’re added in the shot should be totally relevant, otherwise, it will reduce the customer’s attention from the pain product.
Not Taking shots without a tripod
Well, this is the basis of product photography. You need still images, and for that; you need a tripod.
A tripod helps you to handle the camera steady while allowing you to adjust the angles easily. While your hands are free, you can reposition different angles according to your product.
Ignoring the need for Retouching your images
As a photographer, your primary goal should always be to take shots that are as pristine and clear as possible. The need for retouching is always there especially when you’re taking many shots. You have to make sure that there aren’t any wrinkles or dust particles on a product as that will count as a negative point otherwise.
This is basically done in the editing phase where you need to edit out the irrelevant things from the images.
Not Conveying a brand story
This is where you need to use the magic wand.
Images do tell a lot about a brand. And as you may have heard ‘they are your first impression’, which is totally right. In order to create a brand story through your shots, you need to start focusing on emotions more than the necessity because it sells.
It’s hard to swallow, but emotions are a great way to earn customer’s trust and loyalty. Especially, when you’re competing on the tough grounds with thousands of brands trying to win over you, you need to come with ideal images that could define your brand better than anyone.
At AMZ One Step, we create images that could distinguish you from your competitors and can make you stand out in the toughest niches.
Customers are always picturing themselves using that item and they don’t prefer seeing the same style images again and again – the lesson is, you need to come up with something unique that could define your product and your brand flawlessly.
Is it a good image or a bad image?
Uploading these types of product images on Amazon is like ruining your business out of your own hands. Though the structure of the glass is unique and flawless that leaves no question on the capability of the product itself, the way it has been portrayed is downsizing the brand.
So how does a good image looks like that defines a flawless brand story?
This is what we created for our client; though it’s the main image, we can’t really add emotions in it, but we tried our best to make it presentable and relatable at the same time. What do you think about this picture?
Back to the point; emotions! The foremost way to engage your target market is by adding emotions in your photographs that can persuade them to make a purchase. Well, the image below has the emotions incorporated!
Key Takeaways
Amazon Product Photography is all about capturing the images that can drive clicks and sales. To be very honest, Bad images are often one of the biggest reasons for the low performance of any Amazon business.
The better the image, the better it illustrates, the more it can sell.
With bad images, you’re most likely to lose clicks and sales that will prevent you from getting good organic rankings on Amazon.
So what good images really are for Amazon? The simple answer to this question is ‘anything that can make an impact while convincing a customer in making a purchase is good photography’.
Here are few takeaways of this blogs post
As an e-commerce seller, you should know that buyers won’t be able to touch or handle the product. Therefore; the need for taking shots from different angles is immense to bring clarity in the image.|
Avoid over complementing your images with colors. You should use a colorful theme only if it is really complementing the product otherwise, it is wiser to keep it on the white background.
Using Cheesy graphics is indeed a great way of ruining your brand image on your own.
When taking shots, focus on visual noise. Too much visual noise will remove away the charm of your product. You need to adjust the ISO setting to take perfect shots.
Stage your products properly and in accordance with the necessity. This is where you should be trying your best to illustrate the need or the necessity of the product.
Always use a tripod for product photography.
After taking the shots, you should spend a little time in the retouching of your images. Try to remove the curls or dust if they’re captured.
Every image of your listing should convey a brand story. And that is not earned by creating the necessity but rather by emotions which attracts the customer’s loyalty.
If you don’t plan to outsource your product photography, you need to follow this guide to create flawless images that can earn you good clicks and conversions – and something that can give you a competitive edge over your competitors.
Source: https://www.amzonestep.com/blog/mistakes-every-photographer-do-while-clicking-products-for-amazon/
Amazon Product Photography is one thing that can either take you to the next level or can throw you out of the competition.
I am sure you know the value of photography for e-commerce and especially on Amazon selling, so I will not write much about it.
Know these 8 Mistakes Every Photographer Do While Clicking Products For Amazon- You better avoid it!
Limiting yourself to same angles
As a seller, you should keep in mind that buyers won’t be able to touch or handle your product. They would certainly avoid making a purchase if the product is not ‘well defined’. In order to eliminate their questions or uncertainty, you should take photographs of all the necessary angles that you think can make an impact.
You know your product better than anyone. Before thinking from the buyers’ perspective, think on your own as what angles will reflect my product better and will increase the chances of conversions.
As much as taking shots from the side, back, and bottom are important, you should also include close up shots because people love to see the textures and every small detail of the product.
This is how you can illustrate a closeup shot for your product on Amazon.
Over-complementing the product with Colorful Backgrounds
The main image of your product has to be on a white background since it’s an Amazon policy. We all know it!
But, it doesn’t mean that you will keep the rest of the images on colorful backgrounds. Though I am a hard critic of colorful backgrounds for the product images, you should use it if it is really complementing the product.
In short, the background should speak and compliment your product at the same time otherwise, it will lose its impact. The below picture has perfectly demonstrated colors that are complementing the product at the same time.
It all comes down to your personal preferences and what works best for your product. Of course, these types of shots will require a bit more hard work, but it is going to worth your time.
Using Cheesy Graphics
Remember, the things that you consider tiny are the ones that matter the most. Using awkward fonts, poor graphics, and obnoxious colors will reflect a poor impression of your brand that will eventually hurt your conversions.
Keep that in mind, small things matter!
If you use cheesy graphics on your product images, it will give you the worst turnaround than the area 51.
Amazon is not the place for these kinds of images. It will make your brand look fake and trustworthy, while at the same time, it will make you lose potential clicks and sales.
If you know the basics of photography and design, you would know that the font, typography, and colors really make a huge impact on the images.
The image shown is the perfect example of the worst image.
It’s like you’re selling the idea without engaging the customer. This formula no longer works in the eCommerce world.
Too much visual noise
You don’t get the word ‘visual noise’, right? But what if I tell you that it’s the most important mistake sellers do while taking photographs for their products?
Believe it or not, too much visual noise can adversely affect your photography.
This happens mostly due to non-professional cameras, un-trained photographers, and improper lighting conditions that create a recipe for disaster. Here is the perfect illustration of too much visual noise.
When unprofessional and untrained photography takes a zoom shot, it creates the noise that hurts the picture and you at the same time.
This is very much due to a high ISO – ISO is an ability of the camera that delivers clean images based on the surrounding lighting.
Not Staging the product properly
It’s all about creating the need for the product by giving it a realistic look through visuals. For example, if you’re selling Napkins, you should be shooting it with a bunch of flowers or dishes. Or if you’re selling something that people wear, it’s a great idea to shot a model wearing it.
Staging the product properly can add more context and relevancy to your product as your customer would be able to see the way your product will look at them.
Since buyers aren’t good at imagining, and as I said they can’t touch the product, you should focus on capturing it in a way that could give them a clear idea about what to expect.
However, you should keep in mind that whatever object you’re added in the shot should be totally relevant, otherwise, it will reduce the customer’s attention from the pain product.
Not Taking shots without a tripod
Well, this is the basis of product photography. You need still images, and for that; you need a tripod.
A tripod helps you to handle the camera steady while allowing you to adjust the angles easily. While your hands are free, you can reposition different angles according to your product.
Ignoring the need for Retouching your images
As a photographer, your primary goal should always be to take shots that are as pristine and clear as possible. The need for retouching is always there especially when you’re taking many shots. You have to make sure that there aren’t any wrinkles or dust particles on a product as that will count as a negative point otherwise.
This is basically done in the editing phase where you need to edit out the irrelevant things from the images.
Not Conveying a brand story
This is where you need to use the magic wand.
Images do tell a lot about a brand. And as you may have heard ‘they are your first impression’, which is totally right. In order to create a brand story through your shots, you need to start focusing on emotions more than the necessity because it sells.
It’s hard to swallow, but emotions are a great way to earn customer’s trust and loyalty. Especially, when you’re competing on the tough grounds with thousands of brands trying to win over you, you need to come with ideal images that could define your brand better than anyone.
At AMZ One Step, we create images that could distinguish you from your competitors and can make you stand out in the toughest niches.
Customers are always picturing themselves using that item and they don’t prefer seeing the same style images again and again – the lesson is, you need to come up with something unique that could define your product and your brand flawlessly.
Is it a good image or a bad image?
Uploading these types of product images on Amazon is like ruining your business out of your own hands. Though the structure of the glass is unique and flawless that leaves no question on the capability of the product itself, the way it has been portrayed is downsizing the brand.
So how does a good image looks like that defines a flawless brand story?
This is what we created for our client; though it’s the main image, we can’t really add emotions in it, but we tried our best to make it presentable and relatable at the same time. What do you think about this picture?
Back to the point; emotions! The foremost way to engage your target market is by adding emotions in your photographs that can persuade them to make a purchase. Well, the image below has the emotions incorporated!
Key Takeaways
Amazon Product Photography is all about capturing the images that can drive clicks and sales. To be very honest, Bad images are often one of the biggest reasons for the low performance of any Amazon business.
The better the image, the better it illustrates, the more it can sell.
With bad images, you’re most likely to lose clicks and sales that will prevent you from getting good organic rankings on Amazon.
So what good images really are for Amazon? The simple answer to this question is ‘anything that can make an impact while convincing a customer in making a purchase is good photography’.
Here are few takeaways of this blogs post
As an e-commerce seller, you should know that buyers won’t be able to touch or handle the product. Therefore; the need for taking shots from different angles is immense to bring clarity in the image.|
Avoid over complementing your images with colors. You should use a colorful theme only if it is really complementing the product otherwise, it is wiser to keep it on the white background.
Using Cheesy graphics is indeed a great way of ruining your brand image on your own.
When taking shots, focus on visual noise. Too much visual noise will remove away the charm of your product. You need to adjust the ISO setting to take perfect shots.
Stage your products properly and in accordance with the necessity. This is where you should be trying your best to illustrate the need or the necessity of the product.
Always use a tripod for product photography.
After taking the shots, you should spend a little time in the retouching of your images. Try to remove the curls or dust if they’re captured.
Every image of your listing should convey a brand story. And that is not earned by creating the necessity but rather by emotions which attracts the customer’s loyalty.
If you don’t plan to outsource your product photography, you need to follow this guide to create flawless images that can earn you good clicks and conversions – and something that can give you a competitive edge over your competitors.
Source: https://www.amzonestep.com/blog/mistakes-every-photographer-do-while-clicking-products-for-amazon/
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