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The landscape of the restaurant business strategies has been completely transformed with the introduction of digital marketing.
Restaurant owners no longer depend on the traditional word of mouth to market their restaurants.
Today, most restaurants take advantage of digital media and mobile technology.
Are you trying to differentiate your restaurant business by putting in place an effective marketing strategy?
Are you struggling to get your restaurant marketing on track?
If you are the owner of a small restaurant or a chain of restaurants, we have good news for you.
In this post, we would be highlighting delicious seasoning tips for your restaurant marketing using effective marketing strategies.
Let’s start
What is the need for marketing strategy in the restaurant business?
You must be thinking that hey! I have a great menu, right from top-notch exotic dark chocolate pancakes and scrambled eggs for a perfect lazy morning to fining dining for savouring taste buds and top it all mouth smacking delicious food. Why will I even need a marketing strategy?
Succeeding at a restaurant business does not always imply to cooking the most palatable of dishes. Due to fierce competition, about 60% of restaurant business fail. The true success of any restaurant business bears down on its marketing strategies.
Remember: The first step to successfully marketing your restaurant is to create an in-depth marketing plan that will help you define your brand.
Now that you know modern restaurant business needs to indulge in intense digital marketing, let’s quickly take a look at some creative marketing ideas that will help you to take your business to the next level.
1. Engage your Customers with Loyalty Programs
Restaurant loyalty programs come in many forms but the base of most loyalty programs is similar: The customer collects points and then redeems those points for free stuff. This creates motivation, enthusiasm and loyalty among your customers.
Here are a few things you can do to make the best use of your loyalty program –
Go Paperless
Paper-based loyalty programs have the benefit of giving something physical to the customer to keep while a paperless loyalty program is much more flexible, allowing your customers to receive updates and offers over an email, or a mobile app.
A paperless loyalty program enables you to interact with the customer. A mobile app, in particular, allows customers to create a profile, track their rewards.
Integrating your mobile app with your customer recognition POS systems can help you adopt multiple customer engagement tools.
Level Up with Gamification
For huge multi-location restaurants, you have the option to take your loyalty program even a step further and implement gamification to increase customer loyalty and engagement. Gamification can be in the form of customized progress tracking, badges, surveys, and rewards.
2. Capture Your Customers with Local Advertisements
Local advertisement is a powerful tool to increase engagement, traffic and build your online presence. It is easy to create and run super-targeted, low-cost advertisements that can be optimized to deliver to the right customer. Here are a few ways to advertise a restaurant online:
Search Ads
Search ads are an effective way to deliver the right message to potential customers.
Whether anyone is looking for a romantic spot for date night or something to satisfy their sweet tooth, or somewhere they can grab a quick lunch, creating advertisement based on the keywords specific to your business will help you stand out among competitors in the search results.
Mobile Ads
Some online searchers try to find something on the go, therefore it becomes important to get their attention during these micro-moments since it increases the chance of you winning a customer or customers.
Mobile ads allow you to provide an exceptional experience for the customer by allowing them to make reservations, find a location etc.
Awareness Campaigns
Awareness campaigns include social media advertisements such as Facebook or Instagram ads that reach out to a bigger audience. It can include a photo of your restaurant and compelling ad copy.
An awareness campaign is a great way to create a healthy relationship with the community your restaurant is located in.
3. Optimize Your Business Listings
There are lots of platforms that customers use to search for restaurants. Most restaurant folks know about the players like Yelp and TripAdvisor, but Google My Business and Facebook can be very effective too.
Google My Business
Google My Business is created and powered by Google Search. It is the best type of listing when it comes to location and keyword relevance. GMB allows you to add a long description, provide an option for reviews, share the restaurant and food pictures, and even allow customers to share their own photos.
Google My Business also provides a number of other benefits, like enabling table reservations right from the listing.
It is becoming the leading business listing platform because of its just-in-time approach since it puts your business in front of potential customers when they search for it.
Facebook
Facebook’s local business account also provides you with many important and unique features.
In addition to providing customers with all the information they need, Facebook offers direct communication with the customer through Messenger.
Facebook Messenger lets you use integrations to take things to the next level. Integration can come in the form of offering online ordering, booking a table directly, providing custom offers based on previous orders, and much more.
4. Go Social
We are in the era, where social media platforms bustle with several pictures of delicacies that make people spend some extra. If you wish to keep your business rolling in, then you have to take advantage of social media to promote your restaurant online. When it comes to food, Instagram is the King, Facebook is Queen and the rest are puns. Go social and strat posting top-notch food pictures and video clips.
5. Get a Website
Having a website for your restaurant business act as a central point for your restaurant’s marketing activities. If you want your restaurant to go big, then you have to get a professional website. A website opens up opportunities for a much larger market of consumers to find you.
Remember to keep these things in mind when building your website:
What kind of info do you want to communicate to your customers?
Include an FAQ section.
List any special events that will enhance the customer experience.
Include images of your best-looking, most unique meals.
Attach links to your social media accounts and review platforms.
Include information on booking.
6. Make it Easy for Customers to Recommend and Review You
Customers always want to talk about their experiences, both positive and negative to others. The easier the process is for leaving a review or posting on social media platforms, the more your business will receive recommendations and recognition.
A few tips on optimizing your business’s review process:
Add a CTA button on your website to direct users to your Google My Business page
Have a barcode on the dining table just in case the customers want to scan and go directly to your Google My Business account to leave the review.
Provide a unique hashtag to concentrate your online recommendations under one hashtag that way it will be easier to promote.
7. Bring The Contests On
Contests are definitely a great way to spread the word about your restaurant. Keep both offline and online contest. You can simply start a contest in your physical restaurant that customers can share online.
8. Engage with Food Bloggers And Influencers
One of the greatest restaurant marketing strategies today is leveraging yourself on the network of businesses. As a restaurant owner, you can leverage your business on the network of food bloggers and influencers by connecting with them and sharing content related to your restaurant.
About Us
Nexuses is a creative growth marketing agency, that helps companies scale up their business frugally by helping them acquire new clients, boost their brand and digital presence. At Nexuses we help companies unlock most promising customer acquisition channels and drive their ideal customers to their product or service at scale.
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The wonderful world of Twitter has unlocked business opportunities for most type of user from emerging artist to famous celebrities, for big brands, news sources, commoners, marketers and (most importantly for you) B2B business houses. B2B Twitter marketing presents opportunities to the users – a power to create and share information any time, and this social media platform allows B2B business houses to better connect, converse and engage with their audiences.
Launched back in March of 2006, Twitter has emerged as one of the most popular social networking sites in the world. With more than 330 million monthly active users and 500 million Tweets sent per day, it is now one of the significant around-the-clock news sources for just about anything and everything.
In this post, we’ll highlight seven great tips for B2B Twitter marketing to grow your business and generate countless B2B leads
1. Answer the Questions People Are Asking.
Customer service activity is gradually increasing on Twitter. In addition, businesses are also readily available to answer such consumers instantly. For example, whenever a specific software or tool starts malfunctioning, you will witness many people posting about it in the form of questions.
In the B2B environment, you will come across most people are merely posting questions or requesting for help in some instances. Since B2B buyers are known to be quite aware than they used to be many years ago, they mostly do not ignore any platform while researching. To construct your social presence on Twitter and improve your profile’s credibility, it is always a good idea to help them out with their respective queries or issues. Positive reviews are a crucial factor in the success of your B2B Twitter marketing campaign.
Casie Gillette recommends searching Twitter for a service or product you offer, “See what people are asking about, what they are saying, and how their peers are responding and also, check out your competitor feeds to find out what they are responding to. If they are using Twitter as a support mechanism, you might be able to find some good stuff in there.â€
2. Add value to your content.
Adding value to your Twitter content is very similar to adding value to other marketing content. You should always keep your buyer personas in mind before taking any action because the key to creating successful inbound content is to make your readers feel like you are speaking personally to them.
When thinking about adding value on social media, try asking yourself if your tweets advance in generating an idea, entertain, or educate the audience. Without any of those three things, your content is likely to feel blunt. Additionally, it is recommended to keep reminding yourself that the purpose of Twitter is to connect and spark conversations with your audience.
3. Connect with Influencers.
Twitter gives B2B houses the chance to connect and engage with market influencers easily. These are people or organizations that possess an expert level of knowledge and/or social influence in their respective fields. According to a study by Twitter, partnering with the right influencers can help brands increase purchase intent by up to 88%.
Using Twitter Search and third-party tools like Buzzstream, FollowerWonk and Linkedin Advance Search, B2B quickly identify the influencers in the industry. Then they can start to follow them and can get noticed by replying to or liking their tweets. By engaging with these influencers, you too can help elevate your brand in the eyes of the consumers.
4. Leverage the twitter list.
Twitter lists allow you to categorize your followers and segment your feed accordingly so you only view tweets produced by followers on your list. Additionally, you can control who views your lists, by making them private or public to your liking.
Monitoring is the most essential aspect of Twitter lists, which allow you to monitor your competitors in the industry for analytical reasons and to keep track of their Twitter content, or monitor future clients. For instance, potential clients can be organized into a private list, where they can be easily monitored to see if they tweet any questions regarding your field of expertise. You can then engage with these prospects with answers to their questions enquired.
Twitter lists are useful for other reasons, like familiarizing yourself with your customers, creating lists related to news about your industry for future content and also creating a company directory of your employees. The goal of the Twitter lists is increasing your engagement on the platform and create new conversations and interactions for businesses.
5. Take an always-on approach.
Decision-making processes are longer, so it is important for the target audience is exposed to your messages multiple times. Twitter’s internal data shows B2B audiences are much more likely to engage on Twitter after repeat exposure to messaging. Someone who has seen a business’s message numerous times is 335% more likely to click on a link in a Tweet by that business than someone who has only been exposed to the message once.
It is fine to repeat Tweets more than once over a day or a few days if the message is relevant and timely to your benefit.8
6.Targeted Advertising & Remarketing.
Twitter ads can help you get your message in front of the audience who are most likely to be interested in your products, and in your brand. Twitter’s own data shows that advertisement engagements have increased 69 percent over the last year, with a 28 percent drop in cost per advertisement engagement.
Twitter comes with a feature that allows businesses to create remarketing campaigns to target users who have visited your page before. Retargeting an audience that has shown interest in your page can boost your conversion rate rapidly.
Using Twitter’s tailored audience functions, B2B businesses can ensure targeted messaging appears in the particular lists’ feeds over time.
Segmenting your audience on Twitter followed by creating personalized tags will make your remarketing strategy more effective. This feature allows you to engage users that have been exposed to both organic and paid tweets across platforms.
This connects you to the audiences that are likely to engage, and with the ones that have a purchase intent.
7.Measure results.
When the objectives and goals you have are in place, you can easily measure the results of your performance on any social media site. Having goals can also help you determine whether your strategy will work. Then you can help yourself to get the right place you intend to go
To measure your results on Twitter, you can use Twitter analytics, located in the drop-down menu when you click on your profile at the top right corner of your Twitter dashboard.
A general tip for measuring your performance on Twitter is to focus less on the vanity metrics. Vanity metrics, like impressions or follower count, are often high numbers that look good on paper but do not help you meet your business goals as you have set.
It is more important you know how many people have clicked on the link you Tweeted, or how many people in average are interacting and engaging with you out of your total audience number, so you have a firmer understanding for which of your content is gaining popularity.
Final Thoughts
Twitter is a powerful way to reach and interact with your audience. Entering into a two-way conversation with clients and prospective customers can help you promote your brand and not just only your products, but also expertise in the company culture and ethos. To succeed in B2B twitter marketing one must make their presence on Twitter valuable, intentional and interesting while creating targeted content that customers want to read and would like to engage with.
About Us
Nexuses is a creative growth marketing agency, that helps companies scale up their business frugally by helping them acquire new clients, boost their brand and digital presence. At Nexuses we help companies unlock most promising customer acquisition channels and drive their ideal customers to their product or service at scale.
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Cold email is usually sent to a potential customer who has had no prior relationship with you but let’s face it no one likes spam. Your prospects do not wish to receive it nor you want to send them.
So, how can you distinguish between cold email and spam? How can you understand that what you are sending is not considered as a spam by your prospects? how will you be able to prevent your cold emails from being classified as spam? Is cold emailing a legal activity?
We have created a handy guide for you to know everything about cold emailing.
Without further ado. Let’s begin!
Is Cold Email SPAM?
There is a huge difference between bulk product emails and one-to-one emails to a targeted business audience. Bulk product emails account for about 81% of spam email. Under the CAN-SPAM Act, you are allowed to send emails to business people that you do not know. However, it is necessary for you to comply with the rules that the Federal Trade Commission (FTC) has outlined.
Here are the seven things you need to incorporate when sending cold emails to your targeted business audience.
Do not misrepresent who you are – basically, your “Fromâ€, “Toâ€, and “Reply-To†information about who you are. So be careful with this when you are emailing.
Do not use misleading subject lines – Using a subject line of “Your receipt†when pitching your product/service would be misleading. Keep it real.
Identify if the email is an advertisement – If your email is an advertisement or special coupon offer, make sure it is labelled as such.
Include your business address – whether it is your PO Box or your physical address, you have to include it. The ideal placement for this information would be in your email signature.
Give them an opt-out option – You do not have to use an “unsubscribe†link which usually takes away some of the personal aspects of the email. Instead, ask them, “Please let me know if you are not the right person to contact for this.†This is a good alternative that keeps things personal.
Honour opt-outs – If they do not want any future emails, make sure they do not receive any more emails.
Know what others do/send on your behalf – Even if you are hiring a company to handle your email outreach, you are still legally responsible. Make sure whoever you have hired to work on your email outreach understands these seven rules.
Is cold emailing unsolicited? Yes. Is cold email SPAM? No. Not if you abide by the rules outlined above.
An effective cold email is always personalized to the individual recipient. It should have clear value, user-friendly language to build rapport, and should establish trust by demonstrating that the sender understands the recipients’ needs. Email spam, on the other hand, is often automated, generic, and impersonal and is not user-friendly.
Is Cold Emailing a Legal Grey Area?
It is not illegal to send emails to business contacts that you have never communicated with – or those you do not know in any way i.e personally or professionally. This type of communication between professionals falls outside the legal grey area surrounding spam and cold emailing. But does that imply cold emailing is not legal?
The answer is Yes – but as long as the email adheres to specific CAN-SPAM requirements, it is not considered as illegal. However, if you are emailing your potential or existing customers without an understanding of the laws that apply, you could just end up in the spam folder and be stuck with a hefty fine.
What is the CAN-SPAM Act?
Enacted in 2003, the CAN-SPAM Act outlines requirements for sending B2C and B2B commercial messages – including cold email – and gives recipients the right to stop receiving emails from businesses.
The Act applies to “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.â€
Violations of the Act can turn out to be too expensive for you.
In order to prevent your business from getting a costly fine, let’s talk about how you can send cold emails that comply with CAN-SPAM laws.
How to Stay CAN-SPAM Compliant
You can use cold email for sales outreach as long as you send messages that comply with CAN-SPAM regulations. Here are the rules you need to follow to make sure your emails do not end up in prospects’ spam folder or get you in legal issues.
1. Avoid Deceptive Subject Lines
A good subject line should be the accurate reflection of the email content, rather than a misleading clickbait with zero relevance to the actual message. You can always use clever, funny, and creative email subject lines to entice recipients to find out what have to say, as long as it is not intentionally deceptive.
For instance, an email with the subject line “URGENT news about your family†would certainly have a high open-rate, but it violates CAN-SPAM requirements by being intentionally deceptive. Not to mention it is an incredibly cheap act and this would reflect poorly on your professional image.
2. Provide a Clear Opportunity to Opt-Out
If someone does not wish to receive your emails, you must provide them with an easy way of letting you know.
Your opt-out method should be simple. You can include an unsubscribe link in the email footer or telling the recipient to reply if they want to be removed from your mailing list. You can also link to a menu that allows recipients to manage their subscription preferences so that they can opt-out of certain types of emails but still stay on your list.
3. Honor Opt-Out Requests ASAP
CAN-SPAM provides with a 10-day grace period to remove someone who wants to opt-out from your list. However, since you are always juggling multiple lists and tons of contacts, it is best to use an automated system that will take care of opt-out requests automatically.
The Act prevents businesses from asking contacts to take additional steps to opt-out after their initial request. This means it is illegal for businesses to charge any sort of opt-out fee, request personal information, or sell someone’s email once they opted for, “take me off this list!â€
The bottom line is that you cannot make contacts jump through hoops to opt-out of receiving further messages from you. You have to let go.
4. Be Honest About Who (and Where) You Are
It is crucial that the information in your “From†and “Reply to†fields are accurate. Not only does it increase your open rate because prospects are more likely to read messages sent from a real person, but it also ensures you’re complying with CAN-SPAM regulations.
You should include your business address or a physical address somewhere in the email. You can add the required information to your email signature or footer.
Wrapping Up
What is the purpose of cold emailing someone?
Learning how to cold email ( also referred to as “cold call emailâ€), effectively can be a huge boost to your sales process but if you overdo with your cold email and do not abide by the CAN-SPAM ACT then your cold email will not only be useless or get you into legal matters, instead, it will grow your business as more and more prospects will get to know about you and your products/services. Do you feel this guide caters with information you needed? Tell us what you feel in the comments below! we would love to hear back from you.
About Us
Nexuses is a creative growth marketing agency, that helps companies scale up their business frugally by helping them acquire new clients, boost their brand and digital presence. At Nexuses we help companies unlock most promising customer acquisition channels and drive their ideal customers to their product or service at scale.
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To expand the business visibility and the brand’s influence what could be a better way to market campaigns and generate leads?
The answer would be “EMAIL MARKETINGâ€
Lead generation efforts can be easily boosted with proper inbound and outbound email marketing strategies, But for those strategies to work upon marketers need an email address for cold messaging.
We have created an exclusive guide on email hunting for you. Level up your outreach game by these sure shot methods for finding anyone’s email address.
Let’s hunt!!
1. Use Email Lookup Services
One of the easiest ways to find to email address is with email discovery tools.
How do they work? Simply put the name and the website and they will find the email address in no time.
Choose a tool that is most suited for your purpose.
2. Search “@domainname.com†in DuckDuckGo
Google and Bing are not the only search engines that can help a person to track an email address. @ is mostly used for social tags by these search engines.
Here is where comes DuckDuckGo comes handy.
Anyone can search for “@domainname.com†at DuckDuckGo, and they will reveal email addresses related to that domain instantly.
3. Make your best guess (and test it)
If one knows the first, last name and the domain of the target, that person can easily find the email address. Make your best guess and test them.
Trying out all the possible variants manually is time and energy-consuming.
Here is a short cut, try email permutator to find out any possible combination. You just need to check the suggestion.
After the suggestion by email permutator Gmail and LinkedIn Sales Navigator extension come handy to pick out the real email address. Gmail shows the email associated with a Google profile, while the LinkedIn Sales Navigator extension reveals if this email address belongs to a LinkedIn account.
4. Use Twitter’s advanced search
People often share their email addresses in their tweets, and this makes the process to search for an email address faster but the only issue related to this is that people often replace “.†and “@†symbols with “dot†and “at†words.
So what is to be done then? SIMPLE!!!
Use Twitter’s advance search and look for the words “at†and “dot†in tweets of the targeted person to find the email address.
5. Subscribe to your target’s mailing list
If the targeted person has a newsletter on their blog, then subscribing to their mailing list using an optâ€in form on their website is a friendly method to find the email address.
Most newsletter emails come from their personal email address and quick interaction with them becomes an easier job.
Sometimes email addresses happen to be are -newsletter@domainname.com, news@domainname.com or similar kinds. If you reply to these, the targeted person might reply from their personal email address.
6. Reach out for an email address on Twitter
The best way to reach a person is to drop them a line on Twitter. The message can be a medium for asking out the email address. It is a smart and effective way of finding the email address of someone 1. in demand and 2. that is a frequent user of Twitter. If the person you are trying to contact meets these variables, they are likely to reveal their email on Twitter. Getting an industry expert’s email address can be a huge obstacle especially if you do not know someone in their circle. With Twitter, you can break the ice easily by following tweets.
7. Ask for a personal connection via a generic email address or contact form
Most companies have either a contact form on their website or a list of a generic email address for inquiries. Reaching out and trying to find the required person becomes easy via this.
Just simply ping anyone whose email address is provided in the contact form or the generic email address in the website and ask them your target’s email address or ask them to connect with you. This method works best if your email signature clearly explains who you are.
8. Find email addresses at scale for blogger outreach
Reaching out to the authors of articles is the most crucial part of any link-building and finding the prospect’s email address in bulk for outreach is necessary.
Go to any content explorer and search for the topic, you are interested in. If the article specifies the author, then the content explorer will provide you with their name. The missing domain name can be recovered in google sheet. When you have the domains and the authors’ names, you can upload the list to your email lookup tool and tada! work is done.
9. Try Facebook “Aboutâ€
Trying to find anyone’s email address becomes a piece of cake with Facebook. Simply visit their company page and the next step to follow is to check the †About †section. Most people put their information, email address etc on their Facebook page. For businesses, this may not be a feasible idea but when it comes to targeting a particular individual for their email address it works like a charm.
10. Attempt Additional Google Search Operators
Hit on the basics mining google using the search operator. Here are a few ways you can search for the email address.
NAME email
NAME contact
“FIRSTNAME LASTNAME†email
“FIRSTNAME LASTNAME†contact
site:WEBSITE.com name email
site:WEBSITE.com contact
site:WEBSITE.com about
“NAMEâ€
The “NAME†query is particularly useful in case of finding contact information on other domains, in case you are unable to find the contact information on the first website you search through.
11. Verify Emails
Verifying saves a step in the process that will otherwise return an email as undeliverable in case you have picked up a wrong email address. Few options for verifying email address deliverability are as follows :
https://tools.verifyemailaddress.io/
http://mailtester.com/testmail.php
These work wonderfully when you are unsure if someone still works at that company or if a website is very old. Each of these tools offers a varying degree of success and all have limits to their free use.
12. Check Their Company Website
It is easiest to find someone’s email address simply by doing a bit of digging within their company website especially in the case of smaller companies.
Ways to do it :
Check the Team Page on the website
Simply check the †Team Page †or an †About Us †page, you can find out if your prospect is listed there and collect the email address.
13. Use Google X-Ray
Google X-Ray is simply the marketing way to call an advanced search. You can use different social media advance searches like Twitter Advance Search or LinkedIn etc. Once you get the necessary information then use a data enrichment tool!
You will be simply automating all the manual work in finding anyone’s email addresses.
Use Google to hit all advance searches!
You can use any of these to leverage your advance search along with google
Hunter
Clearbit
FullContact
Dropcontact
14. Get the List of all Attendees to a Specific Event
There are tons of ways to get a list of attendees to an event. Use advanced search in Google like site:mgma.com inurl:attendees. You can use other domains too. This is no doubt a valuable source to get an email address at the tip of the fingers.
15. Use LinkedIn
LinkedIn becomes your best friend when it comes to email address generation. There are 3 ways on how you can do that.
1. Find the company and its Employees
Once you get a hold of the email structure of the company, all you need to do after that is to look up the company and all its employees. Find the targeted person by their surname and construct their email address.
2. Check their previous companies
In case you are unable to figure out that person’s email address then go to their LinkedIn profile, find the companies they used to work for previously and run the whole process mentioned above and find out their email structure.
3. Add them as a connection
If the above two methods fail then adding them as a connection is your way out. Once they have added you back, click on the profile and then click “see contact info†and you will be able to see their email address and other details instantly.
Wrapping Up
In the business and marketing world, we can not boost sales, nor increase web traffic, nor run successful campaigns unless our contact receives our email. Now you know how to to find anyone’s email addresses in seconds. You can use these tools or combine these tools to get a perfect find. What ways have you used so far? Do you find these ways useful? Any other methods you can suggest for finding anyone’s email address. Tell us in the comments below! It will be a pleasure if we hear back from you.
About Us
Nexuses is a creative growth marketing agency, that helps companies scale up their business frugally by helping them acquire new clients, boost their brand and digital presence. At Nexuses we help companies unlock most promising customer acquisition channels and drive their ideal customers to their product or service at scale.
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Does the question of how you’re going to boost the efficiency of your B2B marketing in 2020 keep you up at night?
The business environment has become much more competitive than it has ever been.
And B2B marketing is dramatically transforming. In the last 10 years, B2B buyers and their actions have transformed significantly, due to the technological progressions that have taken place during this period. The decision-makers in B2B businesses are also evolving, with Millennials making now more than 50% of all B2B buyers.
So let’s look at some of the tactics and strategies that progressive thinking companies should embrace to boost their marketing efficiency and ROI.
Here are Four Ways to Crush B2B Marketing
1.A Short Free Trail:
Most marketers go for long period free trials, say 21 days or 31 days mainly with a notion that longer trial period will result in higher conversion rate but this method is outdated, B2B audience is more aware and even with a shorter trial period, the conversion rate will be same. So the new mantra now is “7 Day Free Trialâ€.
2. Offer Freemium Products/Services:
Freemium, a pricing strategy where a product or service is mostly provided free of charge but for additional features a user needs pay to avail those features. To attentively attract more B2B audiences offering freemium is the new marketing strategy. The main bait in freemium is if 100 users use the free services at least 7 or 8 users will opt for the additional features.
3. Go Omnichannel for B2B marketing:
Marketers mostly rely on paid advertisement mostly Facebook and Google ADS but to reach new audience marketers need to combine the channels or strategies instead of just relying on paid advertisements. Marketers can combine Facebook and Google ADS with freemium, content marketing, email marketing to create one omnichannel. The cost of acquiring customers versus the lifetime value of the customer even out as the paid advertising platforms are getting more expensive.
4. Make Use Of Customer Data:
Research and acquiring target audience information is the core essence of any marketing strategy. Making use of the customer data to understand what target audience wants and offering them what they desire is the key to the B2B marketing lead generation and growth.
About Us
Nexuses is a creative growth marketing agency, that helps companies scale up their business frugally by helping them acquire new clients, boost their brand and digital presence. At Nexuses we help companies unlock most promising customer acquisition channels and drive their ideal customers to their product or service at scale.
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SEO can bring a lot of benefits to a small business. There is no hesitation in saying that businesses that don’t invest in SEO are in a far worse situation than businesses that invest in search engine optimization.
SEO helps in building brand awareness for your business as search engine users are more likely to trust a site that is on the first page of search engine results pages (SERPs) than brands who are not.
SEO brings a number of advantages to small business owners and this is what we will discuss in this article.
The following are the top 5 benefits of SEO for small businesses:
1. Helps in Business growth
Businesses that practice SEO see twice growth as compared to businesses that don’t.
SEO is probably one of the most efficient and affordable marketing strategies that exist today. Moreover, it will only bring Targeted customers who are actively seeking to find your product or service!
If you’re ready to spend few hours of time, energy, and a small amount of money, search engine optimization will help brings “targeted†traffic to your website, and eventually more customers to your business than any other marketing strategy you’ll ever use.
2. Increase in return on investments.
SEO is the most effective marketing strategy and in no way, it can be compared to other existing traditional marketing tools. It has proven proficiency in delivering long-term results with a higher return on investment. It only brings the targeted audience to your website, hence increasing the number of conversion of visitors into customers.
3.SEO Improves conversion rates
With an increase in targeted traffic to specific landing pages, comes more conversions.
This means that the overall conversion rate of your website will improve along with your number of leads or sales.
At the end of the day, if people visiting your site are genuinely interested in what you have to offer (as they should be due to the fact they are continuously searching for something relevant over the web) then they are more likely to convert than a large number of generic audience.
4. SEO results are long-lasting
If you are paying for online, or offline ads, the results will only last as long as you spend money on them.
While in SEO you have to maintain your SEO efforts for the long run, once you start ranking, your website will stay at the top for a decent amount of time. Again, there are no real guarantees, but as long as competitors don’t outrank you, and your website isn’t vandalised, you will be safe for a good length of time.
5. Helps in finding new customers
Marketing helps you in acquiring new customers, and SEO is no different.
While Search engine optimization is primarily all about improving your website rankings in the search engine result pages (SERPs), you need higher rankings to generate more traffic in order to attain new customers.
Better rankings in the search results mean more visits to your website, which in the result should convert into more customers.
About Us
Nexuses is a creative growth marketing agency, that helps companies scale up their business frugally by helping them acquire new clients, boost their brand and digital presence. At Nexuses we help companies unlock most promising customer acquisition channels and drive their ideal customers to their product or service at scale.
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Creating and running a plumbing business has its own unique challenges, unlike other industries that can target a specific audience or rely on seasonal upticks, plumbing business only caters to two types of the audience mostly.
The panicked customer with a burst pipe or in case of other emergencies
The routine maintenance customer
So does that imply there is no scope of your business growth?
Are you trying to work out ideas to grow your plumbing business? How to get more customers or ways to advertise your business?
well, let us then guide you on how to grow your plumbing business with plumbing marketing strategies
Let’s begin!!
1. Add Local SEO In Your Plumbing Marketing Strategies
If you are operating your business in a single location, serving one city or state local SEO becomes an essential part of your plumbing advertising. It is the best way to get plumbing leads and target audience searching for a service in your area.
97 percent of consumers go online to find local services and this becomes a need for your business to sign your business to local listings and directories. How can you do that?
Find a list of local plumbers and create a profile of your company. Create a “Google My Business†page and followed by asking your current clients to write reviews of your company on the local plumbers’ review site.
2.Plumbing Website Optimization
If you want to give your business full advantage of the digital landscape, you need a professional-looking, polished website. In order to increase plumbing leads and grow your business, creating an eye-catching page that includes your contact information and feature details about your team and photographs from job sites which help you connect with your audience is a must but also you need to make sure your website is easily found in search results, loads quickly, and is both secured and mobile-friendly.
3.Plumber SEO
To generate additional organic traffic for your website, you will need a stronger plumber SEO strategy. SEO stands for search engine optimization, and it is one of the most effective marketing tools at anyone’s disposal. If your SEO does all around well, the higher the chances will be your company website to appear on search engine listings, and there will be an increased likelihood that your potential clients will find you easily without any hassle.
An effective plumber SEO strategy involves creating an informative, well-written copy that contains certain keyword phrases your clients are most likely to use when searching for your service.
4.Plumbers and SEO for Blog Posts
“Does blogging help with SEO?†The simple answer is Yes.
Google favours fresh, long-form content so that regularly posting blogs about common plumbing issues could generate excellent organic traffic for your website. This is where your blogs will play a significant role to attract the audience who might feel your service could be beneficial for them.
5. Add PPC In You Plumbing Marketing Strategies
Pay per click ( PPC ) is it worth for your business?
Yes. It is a proven method much needed to incorporate the right balance of organic and paid traffic generation. PPC involves using a service like Google Ads to “bid†on specific keywords and phrases that your potential clients might search and your site may appear as a sponsored result.
when a user clicks on the result, you pay a nominal fee, and this results in your site to function in an optimized mode further capable of converting clicks to sales.
6. Add Facebook Ads In Your Plumbing Marketing Strategies
Many plumbing companies start their social media campaign with Facebook for generating new business. Facebook’s advertising platform is intelligent and powerful and you too can put this for your use. You can target your advertisement using highly intricate criteria such as location, age, interests, and even behaviours and Facebook Advertisement provides just the means to get your name in front of the people who you want to target.
7.Social Media Marketing for Plumbers.
You can create a buzz around your plumbing business by creating profiles on all major social media platforms like Facebook, Twitter, Instagram, YouTube, Google+, Tumblr, Quora, etc.
These social media are all free and potentially generate a considerable number of leads. Using photographs and videos is an excellent way of holding the attention of your potential followers across a wide range of social media platforms. Spending hard cash on equipment and expertise to create professional-looking content is most essential.
8. Engage with Users on Online Plumbing Forums.
Getting involved in online plumbing advice forums can be an excellent method of plumbing advertising and marketing like Reddit, LinkedIn but there is also a lot of dedicated plumbing help forum called Plumbing forums, with a vast number of users looking for assistance with an extensive variety of plumbing inquiries and solutions. Being an active contributor to these plumbing discussion forums is another great way of generating new plumbing leads and creating a name for your business as a leader in the industry.
Using a combination of one, more, or all these marketing methods, you can direct an incredible amount of both organic and paid traffic to your website and generating a significant buzz around your business.
About Us
Nexuses is a creative growth marketing agency, that helps companies scale up their business frugally by helping them acquire new clients, boost their brand and digital presence. At Nexuses we help companies unlock most promising customer acquisition channels and drive their ideal customers to their product or service at scale.
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Search Engine Optimization( SEO ) and Pay Per Click ( PPC ) are two of the most common types of campaigns you will find within a digital marketing strategy — but what exactly are they?
Is it necessary to do both?
If you are on a tight budget, which one should you prioritize?
Here, In this article, we talk about the strengths of each campaign type and explain under what circumstances you might choose one over the other.
What is Search Engine Optimization & Pay Per Click?
SEO, or search engine optimization, is the everlasting process of enhancing a website and it’s content to rank for desired keywords on search engines such as Google and Bing. SEO is technically “free†— although you do have to put in the time, money, and resources to doing the actual work to improve your rankings.
PPC, short for “pay-per-click,†is an online advertising model used on search engines like ( Google and Bing) and social media platforms like ( Facebook and LinkedIn). With PPC, you have to pay to play — but as the name suggests, you have to pay only when a user actually clicks on one of your ads.
Search Engine Optimization and Pay-Per-Click both have their fair share of pros and cons, which is why we often hear clients ask:
“Is it better to focus on SEO or PPC?â€
Generally, when we are asked this question, our team usually answers with the following:
We generally recommend running SEO and PPC campaigns together as they complement each other very well. However, we understand this is not possible (or even necessary) for every business out there. Many businesses have limited budgets and resources that force them to choose between SEO and PPC.
So, if that is the case for you, you might be wondering which one should be prioritized? There is no simple answer because it depends on the unique goals of your business and your historical digital marketing efforts.
When Is It Best To Use SEO?
SEO refers to a group of techniques that are aimed to propel a website to the first page of the major search engines like Google or Bing.
SEO is very crucial for online businesses, as statistics show that 80% of the traffic that can be generated for any website will come from the search engines.
The biggest search engine is undoubtedly Google, which garners more than 3.5 billion searches per day; hence, most SEO campaigns target this specific search engine.
So, when should you choose SEO techniques over PPC? Below are some circumstances when SEO would prove highly beneficial for your online business.
When consistent results are desired. SEO has a relatively long gestation period. Getting to the first page of search engine results will not happen overnight or even in a week. Getting to the top of the SERPs will take time. However, once your website gets to the top there via SEO, you will enjoy sustained traffic. Also, if you keep up with your SEO campaign, working to maintain and improve results, you can stay on top for a long period of time and reap long-term benefits.
When you wish to build an authority site. An authority website serves as an established resource center for a particular niche. It is the “go-to†website whenever members of that niche require certain information. An authority website, once it starts to gets going, soon be able to generate lots of traffic based on URL recall alone. The best way to establish an authority website is by sustainably generating traffic to your webpages, eventually building up a reputation until it becomes popular enough to dominate the market. The only way to sustainably generate the traffic required is through quality content powered by smart SEO planning.
When you want to increase the value of your website. Websites are virtual real estate. If you are planning to sell your website for a premium price, you have to increase its worth. There are numerous factors that can contribute to increasing its value. Among them is the amount of traffic generated, consistency of traffic generated, page rank, search engine rankings over a period of time, link popularity, and the like and all of these fall in the realm of SEO.
Keep in mind that SEO isn’t “Free Clicksâ€. It is a tremendous amount of work in creating and promoting content which is time-consuming and money.
When Is It Best To Use PPC?
Now we move over to the other side of the SEO vs. PPC debate.
Pay-per-click marketing is a practice of advertising on search engine results pages. Basically, you bid to have your advertisements appear in the sponsored results when someone types in a query including your keywords.
Why is it termed as “pay per click� Because you have to pay for every user who clicks on the advertisement you are promoting.
Popular PPC advertising platforms include Google Ads (AdWords), Bing Ads, and Facebook’s advertising platform. Niche-specific PPC systems also abound. One example is PlentyofFish’s advertisement option, which works wonderfully with dating offers.
So, when should you choose PPC marketing? Below are some circumstances when PPC would prove highly beneficial for your online business
When immediate results are desired. PPC delivers results fast. Very fast! You can count the minutes before a rush of visitors come cascading to your webpages. This is because the moment your PPC campaign is approved (provided that your bids are high enough to merit priority placement), your advertisements will immediately be displayed for millions of people to view. The traffic will almost be instantaneous. Hence, PPC works awesomely well with product launches, squeeze pages, CPA marketing and affiliate marketing involving high converting offers, joint venture (JV) projects, seasonal promotions, event-focused marketing, last but not the least analogous online business campaigns.
When highly targeted traffic is sought. Unlike SEO, PPC marketing will allow you to slender down your prospects based on their demographic data. Many PPC platforms, like social media sites, allow you to reach to the age range, gender, income bracket, education level, and even marital status of the people who will be able to view your advertisement. Well-known social media sites like Facebook also allow you to target people based on their hobbies. These make Pay-Per-Click a substantial way of reaching the narrow band of people your business needs and leading them to your web pages.
When promoting a time-sensitive offer. Marketing products, services or events with an expiration date is always a race against time and money. Often, the long gestation period of SEO campaigns would produce delayed results. For these time-sensitive offers, PPC marketing would be perfect. Hey, are you promoting an offer that will end in 2 days? No problem! the traffic you need will come in a matter of minutes.
When your website is not designed for SEO. SEO requires content-rich websites that need to be regularly updated. This is the only way to 1) inform the search engines that your website is relevant, and 2) remind the search engines to position your site at the top of the list. Some websites are not designed for this. Squeeze pages, for example, does not have the required content to even merit a second glance from Google. For websites such as this, traffic can be easily generated from PPC campaigns.
If you want to dominate search results for your keyword category. PPC results are displayed right above the organic search results. This prominent position implies that in many cases, as much as 50% of the search traffic goes to the top 3 sponsored links. Being absent from PPC you will be conceding the loss of all those clicks to your competitors. If you are not serious about maximizing your click-share of available searches for keywords relevant to your business, you absolutely must engage in PPC!
Nurture your SEO leads with PPC remarketing.
Lastly, you can use both SEO and PPC strategies together to nurture leads at various touchpoints. Say anyone who finds your blog through a search engine and consumes some top-of-the-funnel content. You can make the use of PPC remarketing through the Google Display Network, Facebook, or another third-party advertising service.
Use these advertisements to only target people who have visited your site and/or consumed specific content and it should not take up too much of your advertising budget. That is the beauty of PPC — you can control exactly who watches your ads and how much you spend to achieve it. And since you are focusing on warm leads with your remarketing ads, there is more opportunity to drive revenue from your investment.
Wrapping Up
Even if you do not have the budget or resources to invest fully in PPC or SEO, that does not imply you have to pit them against each other. You can always hire a growth marketing agency to run your SEO or PPC strategies either of which is suitable for you. Both strategies have their strengths and weaknesses, so smart marketers use both in unison to fill in the gaps and develop a robust search engine marketing strategy universally
SEO is the best when you are trying to build a loyal audience for your business. But, you must also complement it with PPC campaigns to keep the shorter-term conversions flowing. Last but not the least, you must test the results to choose the most suitable combination based on your requirements.
About Us
Nexuses is a creativegrowth marketing agency that helps companies scale up their business frugally by helping them acquire new clients, boost their brand and digital presence. At Nexuses we help companies unlock most promising customer acquisition channels and drive their ideal customers to their product or service at scale.
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