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Build Grow Scale shared a photo January 20, 2022 2:13 pm

https://buildgrowscale.com/ecom-tip-using-ga-to-improve-your-buyers-journey/

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Build Grow Scale shared a few photos January 12, 2022 9:44 am

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Build Grow Scale January 9, 2022 12:30 pm

BGS Live Livestream Access - $497 Get Livestream access to the entire 2 day event and watch all the presentations in real time through Zoom. You will also be able to take advantage of the event only ... View More

BGS Live Order Form

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Checkout page for BGS Live Livestream Access.

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Build Grow Scale January 3, 2022 12:06 pm

BGS LIVE is the World’s #1 Revenue Optimization Hands-On Workshop! Over 2 days, you’ll discover data-driven insights on how to rapidly increase revenue and profit across your entire ecommerce business... View More

BGS Live 2022

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Build Grow Scale Live is the only conference of its kind where you'll be getting direct access to the high-level relationships, exact systems, and precise tools to build your business now, sustai

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Build Grow Scale shared a few photos December 30, 2021 8:35 am

Build Grow Scale LIVE 2022 TAKE ACTION ON WHAT'S WORKING ACROSS OUR MULTI-MILLION DOLLAR ECOMMERCE STORES! https://www.buildgrowscalelive.com/2022

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Build Grow Scale shared a few photos December 30, 2021 8:29 am

BGS LIVE 2022. The Largest Ecommerce Conference In North America Is Back! On January 10-12, 2022, In Dallas Texas ... The BGS Team Will Be Pulling Back The Curtains And Showing You Exactly What's Wor... View More

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Build Grow Scale December 22, 2021 2:33 pm

Using Site Search to Increase Sales on Your Shopify Store This is the element that allows people to search for products on your website. On most ecommerce stores, it’s usually hidden from plain sight... View More

Using Site Search to Increase Sales on Your Shopify Store - Build Grow Scale

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The search bar is EXTREMELY powerful and can bring in *big money* when used correctly.: ||Build Grow Scale|| Revenue Optimization™ services.

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Build Grow Scale shared a few photos December 9, 2021 2:25 pm

Build Grow Scale: https://buildgrowscale.com/

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Build Grow Scale December 5, 2021 9:58 am

Are you looking forward to joining the eCommerce training program? If yes, then BGS is one of the perfect digital portals to gain knowledge regarding e-commerce because here you get trained by the e-c... View More

Build Grow Scale | Join Ecom Insider - Build Grow Scale

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Quite Simply The World’s Best Community, Training,& Resources To Rapidly 10X Your Ecommerce Business INTRODUCING ECOM INSIDER FOR RO ON SHOPIFY … An incredible opportunity to personally work w

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Build Grow Scale November 12, 2021 12:40 pm

With today’s generation having an attention span of eight seconds, what are the chances your visitors are reading those huge walls of text in your ecom product descriptions? Clue: Close to ZERO. Bla... View MoreWith today’s generation having an attention span of eight seconds, what are the chances your visitors are reading those huge walls of text in your ecom product descriptions? Clue: Close to ZERO. Blame it on the world … where answers are immediate, and choices are infinite. (I personally blame Siri and Alexa.) Product descriptions are expected on any ecommerce site. They act as the in-store salesperson, helping you find the information you need and hopefully closing the sale. But are your visitors ignoring (scrolling past) your store’s salesperson (product descriptions)? What Is a Product Description? Product descriptions are an essential part of the product page. If a visitor wants to know details about a product in order to make a buying decision, the product description will be their go-to for finding the information they’re looking for. However, product descriptions aren’t the most immediately utilized element on the product page. Visitors tend to browse through the images, check prices, and read user reviews before checking out the main product info … if they make it that far at all. But don’t fret! Your efforts in crafting the perfect product descriptions do not go to waste. According to a study conducted by Baymard Institute, 35% of 3,967 adult US online shoppers considered “better product information online” the most important reason to shop online vs. brick and mortar. It totally makes sense, considering that at physical stores, you’re at the mercy of the information provided on the back of the product’s packaging or how well a store employee knows their stuff. Why Do You Need Product Descriptions? Based on the many user testing sessions I’ve watched, once a user lands on the product page, their eyes immediately go to the images, especially for a visual product like clothing or jewelry. When users need feedback about the product, they go to user reviews. However, if they need more information about the length and width of a study table, for instance, or perhaps the functionality, features, and compatibility specs of a Bluetooth speaker, they go to product descriptions. Ecom store owners are fortunate to have the opportunity to provide thorough and valuable information through their product descriptions, because the information they provide there plays an important role in leading visitors to complete a purchase. How to Get Visitors to Read Your Descriptions Visitors often feel overwhelmed when confronted with walls of text and can come away from the reading experience (or reading “attempt” if they decide it’s too much to handle) feeling that the information provided was insufficient and that their questions were not answered. Below are my suggestions to make your product descriptions easy to digest. 1. Pair bullet lists with small blocks of text. Bulleted lists are a quick and effective way to communicate product information in bite-size pieces. They quickly present product features but lack context when standing alone. Pairing your bulleted lists with small/short blocks of text to offer more details prevents your visitors from abandoning the page. Take Amazon’s style, for example. Their product descriptions use bullet points and small blocks of text on their pages. However, they could definitely be improved by implementing more spacing to make the bullets stand out. More Details: https://buildgrowscale.com/are-your-ecom-stores-visitorsignoring-your-product-descriptions/

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Are Your Ecom Store’s VisitorsIgnoring Your Product Descriptions? - Build Grow Scale

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A discussion on Product Descriptions, its description, importance, and suggestions on how to use them on your ecom store.

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