Anushka Rai

Digital marketing has proved to be essential to companies, and this has exponentially increased as the pandemic accelerated online activity and engagement. Brands have deemed it essential to provide a seamless customer experience while keeping the evolving digital trends in mind—and for good reason. Digital trends can help promote a brand in unique ways and generate more traffic, keeping the audience’s interest intact. Every good SEO company in Gurgaon has been keeping various digital marketing trends in mind to improve the marketing ROI immensely. The following are the top 8 digital marketing trends that you cannot ignore in 2021. Conversational Marketing This is a golden time to invest in conversational marketing. Most of the best digital marketing company claim the importance of chatbots as they are steadily becoming an essential digital marketing tool in 2021. Customers demand a more interactive brand and prefer an immediate user-friendly response as it allows for better one-on-one communication between customers and the brand. Conversational marketing is a huge digital trend because of its availability in multiple channels, providing an equal scope for the brands or marketers to interact with their customers as per their terms at their preferred platform. It offers one of its kind customer satisfaction by promoting a feedback-driven model that eventually facilitates higher engagement. Influencer Marketing Social media has given rise to Influencer Marketing, which is considered one of the most prominent digital marketing trends. The objective of using this trend is to leverage the credibility and network of social media influencers to promote the brand and its reach. Any SEO company would attest to the advantages of a brand value being increased faster after Influencer marketing in comparison to other forms of paid advertising. Personalisation Personalisation is a digital marketing trend that has boosted the growth of brands in building a more inclusive customer base. It ensures that customers ultimately get products favouring their taste, likeability, preferences, buying behaviour, demographics, etc. digital marketing services use the insights derived from customers’ requirements in developing tailor-made marketing strategies, campaigns, offers, discounts, and more, for each customer segment, attracting more visitors and converting them into potential customers. AI and Automation Using artificial intelligence to transform the productivity of a brand is a unique digital marketing trend. It brings innovation into play and makes automated routine tasks the primary focus to leverage a company’s image in the market. This is done by enabling human employees to work on essential tasks that demand human cognition and reduce unnecessary workload. Voice Search Voice Search Optimization has helped SEO companies serve their customer base better as it allows customers to buy products or services from their website seamlessly, using voice search. Voice search optimization is designed to learn from customer behaviour and interact with them accordingly by giving them options for purchase developed according to their preferences. Smart Analytics Solutions The massive change in the marketing landscape has made even the digital marketing agency resort to using Smart Analytics Solutions and maintain a more integrated company database. Smart Analytics refers to the process of collecting data and analyzing it to help brands make better decisions about their products. Smart Analytics is far ahead of Google Analytics when it comes to delivering a good customer experience. Intelligent analytics favours various transactional mediums that people prefer these days. It also provides countless innovative ways to boost company revenue and generate more traffic to drive sales. The aforementioned new and unique digital marketing trends have helped craft a more comfortable marketing experience for customers and marketers alike, and cannot be ignored in 2021. Both customers and marketers can take a proactive stance on what they are looking for and should be delivered upon. The best digital marketing services in Gurgaon have managed to use these trends. A lot of brands who like to stay up to speed with the times have successfully shifted their entire marketing landscape into a more inclusive, customer segmented, and individualistic buying experience for the audience. With time, these digital marketing trends will evolve into even more powerful tools in upscaling a brand image, brand value, scope of promotions, ROI, and, ultimately, any company’s sales. Source URL - https://88gravity.com/8-digital-marketing-trends-that-you-cannot-ignore-in-2021/

Everybody wants to rank high on search engines, isnt it? Be it a blog post, video, or website, the craving for increased visibility is what helps the business wheels to trod further and find the right target audience. Hence having a good SEO (Search Engine Optimization) specialist is extremely important to drive the right traffic and boost sales. With a lot of startups and businesses seeing the light of the day in Delhi NCR, the need to depend on a good SEO agency to enhance business and drive sales is increasing in leaps and bounds. Although there are a plethora ofSEO services in Gurgaon,one can still fall into the trap of choosing a bad SEO partner. So, what is it that distinguishes a good SEO agency from a bad one? Obviously, there are a lot of factors one must consider before partnering with an SEO firm to target the problem areas and find the right solution. Here are a few things that can guide you during the hunt: Find someone who doesnt treat SEO abstractly Driven by heavy and confusing algorithms needing expert guidance and suggestions, SEO is no joke. In any case, it isnt magic or a simple trick that will suddenly be at your fingertips to drive organic traffic to your website and increase your online visibility. Even if a firm in Delhi boasts of a good understanding of Googles complex algorithms and mystique numbers, do not give in to the temptation of choosing them as your partner. Remember, theres a lot that goes into optimizing your business from an SEO viewpoint. The user behavior, attention to detail, user experience, the way the search engines work, regular modifications in the behavior, etc. need to be taken into consideration too. Hence finding an agency having adequate knowledge in this domain will be your first task. Avoid agencies indulging in Black Hat SEO techniques There is no shortcut to success and when it comes to SEO, this truth cannot be explained any better! A lot of agencies win over their clients with the promise of boosting business over a short period by using the Black Hat SEO techniques which include a lot of shortcuts like keyword stuffing, buying links, cloaking, etc. Again, most of these methods are heavily penalized as they violate the rules of the search engines and are considered malpractice. This leaves you at the edge as it can lead Googles bots to demote your site ranking and impact your organic traffic- something that is almost equivalent to a nightmare for any business out there. Do not settle for less A lot of firms will try to convince you with the fact that they know their jobs well and can help you increase the organic traffic by a certain percentage over a specific time period. In addition, some of them have a tendency to charge an exorbitant price for doing just that. Hence do not settle with something as vague as this. Instead, get yourself an agency where you can define your goals as clearly as possible and get the required aid in meeting them. While Delhi NCR presents a lot of scope for marketing with SEO firms, transparency and strategic hold are very important before choosing a digital marketing agency. Hence talk it out in your professional circle, get the best guidance, ransack the online sources and do whatever it takes to enhance your marketing level and organic ranking. Do you need help in locating alogistics SEO agency in Gurgaon? Then, do not worry. We have you back and we think we know what you are looking for. We provide a wide range of services along with the logistic management, inventory management, and 3PL (third party logistics), which help your business to grow. Take a look at our services! Source URL -https://88gravity.com/guide-to-finding-the-best-seo-agency-in-delhi-ncr/

Digital marketing is one of the boons of the internet. A concept started in the 90s, digital marketing has come a long way from the primitive Web 1.0 platform with limited mobility to the user-friendly interface of the digital world today. In today’s tech-savvy world, digital marketing has become an integral part of sales campaigns. Sellers have started building websites with enhanced features to lure buyers from all over the world. Today’s customers are mostly online and it will be prudent to market products online where most of the customers convene. Digital marketing is an online market. Businesses leverage digital channels such as the internet, social medial like Facebook, Twitter, Pinterest, etc, and email to connect with the target customers. Online content creations, emails, and social media networks are some of the digital marketing tools. A few other digital marketing tactics include marketing automation, and search engine optimization (SEO). Digital marketers are in charge of driving brand awareness and lead generation through all digital channels. They focus on a different key performance indicator like KPI. They maintain a competitive edge by staying up to date with ever-evolving trends, tools, and behaviors. Digital marketing basically helps a company to promote its products or brands through various online channels so that they can reach out to the targeted customers without any hassle. With the internet reaching the remotest corners of the world, the world market has shrunk. It is now available at a single click of the mouse. Digital marketing helps the seller in reducing the high expenses of traditional marketing and provides access to a larger audience. It is a great tool to build the presence and awareness of the brand. With more and more people getting into the mold of digital marketing, it promises to be a lucrative field with maximum opportunities. Gurgaon, being one of the posh areas of Delhi NCR, houses many digital agencies which are some of the best digital services. The experienced digital marketers in these agencies are adept in using SEO words and garner traffic to a designated website. The online purchaser is more inclined to check online reviews prior to making a purchase. Digital marketers analyze the flow of traffic and identify hots spots that need to be targeted as the ideal audience. They are able to draw insights from their analysis. A master of tools like Google Analytics, Google Ads, Facebook Ads Managers, etc. These digital marketers are responsible for the profit that the companies earn from this innovative method. Unlike traditional marketing, digital marketing is budget-friendly and saves a lot of money and time. Some names that are considered to be the best digital marketing agencies in Gurgaon are Biss Marcom, Technoment Digital, OnMark, etc. They provide peerless work in terms of quality and garnering traffic to your website. They provide the best SEO services in Gurgaon which helps websites earn money through the high inflow of traffic. For better sales figures and swelling bank accounts, digital marketing should be made a vital part of online sales campaigns. Source URL - https://88gravity.com/the-new-age-tool-of-digital-marketing/

A content creator needs to make content that is relevant and intriguing but often struggles with reaching audiences. Rising creators aspire to get their content to the people who need it, and thus comes the need to optimize the content. Search Engine Optimization (SEO) is a method used by content creators on the internet to ensure that their content reaches the right audience. By optimizing your videos, you can specify the contents and gather viewers you are creating for. What is YouTube SEO and how does it help the rankings? With such a huge base of creators and the freedom of posting content, the internet makes for a fierce market. But with the help of YouTube SEO, creators can do their best to ensure that the videos end up in the related keyword search. These carefully planned specifications make it easier for a viewer to find what they are looking for, refining the search results. By being mindful of some steps you can obtain a higher ranking on Google and YouTube searches. What are the tips? Though there are various ways to make your videos rank higher on YouTube, we have sorted some of the best and easiest ones out. These are easy to use and are recommended by experts here at 88gravity, a digital marketing agency in Gurgaon. These ways can be roughly arranged in two sub-categories- The video content and SEO tools. SEO Tools Here are some SEO related ways you can make your video rank higher: Find a relevant main keyword: Many people do not understand the importance of the main keyword in any content published on the internet. A relevant and accurate keyword describing the nature of your content is essential to reach out to viewers. What this does is that it places your videos under relevant searches which makes the YouTube search refined. Try to opt for keywords that have a balanced amount of searches every month (you can use the Google Keyword Tool for that). Keywords that are searched too much or too less tend to garner lower views. Aim for the ones in the middle. Add a catchy description: Adding a fun description about the content is a great way to get a viewer to click on your video. Let’s say you are making a tutorial on sewing a dress. In that case, having a short description that explains the nature of the finished product and other details will encourage the user to watch your video. Create a good title: A title, believe it or not, is almost as important as the content itself since it is one of the first things visible to the viewer. The title, thumbnail and description are components that need to be thought out and created carefully. A good title that compels the user to give it a try increases the clicks on your video. Optimize the contents: Titles and descriptions should include keywords to be search engine optimized. Adding relevant primary and secondary keywords narrows the relevant videos and gives your video a chance to rank higher. Add keywords where you think they fit but make sure not to bombard your content with keywords as it isn’t pleasant to read either. Add Tags: Adding tags lets your post show up in the hashtag search, the more unique yet relevant your hashtag is, the higher the ranking will be. 2. Video Content: The video’s content and its many aspects are also essential to garner views and consequently, rank them better. Being experts in social media services in Gurgaon, we understand how important the content is for the audience. Here are some tips for the video content: Add a catchy thumbnail: A thumbnail is a pivotal part of the attractiveness of any video. So make sure you choose a fun yet informative thumbnail for your video. Since the thumbnail is the first thing a person sees when your video is displayed in a search result, it is important to make it attractive and inclusive of the main content. Encourage users to subscribe and like it: A simple like or subscription by a user might be nothing more than just a click to them. But for a content creator, these likes and subscriptions encourage YouTube to place the video at a better rank. With likes and subs, YouTube assesses that your content is engaging and loved by users. Keep adding subtle reminders for your viewers to leave a like and subscribe. Make your video consistently interesting: Avoid adding fillers to your videos as they make the viewer skip ahead. Viewer retention refers to how much of your video the users watch. It determines the quality of your content and its ranking and needs to be high. Though it is ideal to have longer videos, avoid boring setups and add in visually pleasing elements to keep the viewer engaged in your video. Conclusion With the help of a few tips, even beginner content creators can make their content more relevant and attractive in their category and attract a higher ranking for YouTube videos. The video’s content can only reach viewers when your videos show up in the search result, and though this is difficult, it is not impossible. After all, every popular Youtuber once started with no views, thus, you too can follow certain methods to garner more views and higher rankings. Source URL- https://88gravity.com/tips-and-tricks-to-rank-your-youtube-videos/

With the pandemic coming to an end, several businesses have realized the importance of Digital Marketing in the year 2020. And with the entirety of the most and the least eventful year coming to an end, firms and businesses are now focused on the beginning of the new year 2021 and how will digital marketing create an impact on the future of several businesses. The year 2021 has become a promising prospect for several reasons, one of them being the revival of the economy and for several businesses, the chance to a fresh start. But, to make it big in this new competitive era, businesses will have to adapt, innovate, learn and absorb new marketing and sales strategies. But for businesses who can’t afford all this, there is an easier way out, Digital Marketing. The procedure makes understanding the digital world all the easier while creating a path for the future of the business. Digital Marketing has certainly revolutionized the way businesses did trade. The new rebooted the year 2021 is the best opportunity for small-scale investors to get their business up and running, for mid to large-scale businesses it will still be quite a daunting task. But that is why we are here to tell any businesses how with the help of digital marketing tools and agencies, can one restructure the business needs and goals with minimum investment. Healthy Digital Marketing practices can help entrepreneurs to re-establish their grip in the market, by changing their focus of marketing from the market to online platforms. Contemporary practices in the Digital Marketing domain, not only enhance user traffic but also helps the agency understand where the changes can be made on the website. These changes can help the agency improve your viewers’ user experience with the business’s website and in turn enhance loyalty and constant traffic. Proper Digital marketing practices also help the firm lower down the cost of marketing, as there is no need for running campaigns in the market. The entire cost being spent on old-school marketing practices can now be implemented towards business growth and process improvement. The digital marketing practices require the least possible financial resources because everything is posted online and also help the businesses comply with environment-friendly solutions and reduce carbon footprint. With the campaigns been run on social media, businesses can now reach even those places or regions of the country which were extremely hard to access earlier. Digital Marketing is especially a blessing in disguise for retail businesses, as these businesses can now push their products on various E-commerce platforms without them needing to set up a shop or even better have the Digital Marketing agency set up a website to promote the retails business on its E-commerce website. In 2021 e-commerce has become the new upcoming trend and promises to help any business to capture the kind of clientele every business wishes for. This can only be achieved with systematic and healthy Digital marketing practices, employed by a state-of-the-art trained digital marketing team. The systematic practices will not only help the business understand its audience but also narrow down the social media platforms which are generating the maximum leads and conversions for the website. Digital Marketing has become the need of the hour for all the small to mid-sized businesses in 2021 and should be availed as soon as possible. Firms who wish to invest a major chunk of capital back into their business can do so by availing the services of a digital marketing firm for half the price invested on numerous marketing practices. Digital Marketing is the call of the hour and the sooner the firms understand the implications and cost-saving benefits of these agencies, the more beneficial will it become for them and their business. The marketing domain has transformed from a physical stature to an online medium attracting customers from across the globe. 2021 has changed the focus of trade and initiated into overdrive as every business out there wishes to extend and grow their business to become the best in the market. This can be achieved by hiring an effective digital marketing team to take care of your business. Source URL- https://88gravity.com/why-do-businesses-need-to-focus-on-digital-marketing-in-2021/

Has the social media presence of your brand gone for a toss? Well then, the best way to revive the brands long lost goodwill is by employing or outsourcing the cause to a digital marketing agency. 88Gravity, one of the well-known marketing agencies in Gurgaon can help you with the assistance you as a business owner would need to bring your brand out to the top. Digital Marketing is a common platform that involves different skilled professionals to improve and enhance the social presence of your brand with extremely efficient cost-effective methods. It becomes a risky bargain to run campaigns without the required resources. For this very reason, it makes perfect sense to outsource or hire a digital marketing agency. Below are a few of the many benefits of hiring a digital marketing agency for the success of your brand: – Focus on the business Instead of hiring an online marketing team with fresh talents or experienced talent to run campaigns. Hiring an agency on call will help utilize all the time and resources to grow the business. Cost-effective It helps in a cost-effective approach to setting up or running a business as in the long run hiring a digital marketing agency is much more cost-effective. Agencies work as contractors thus they eliminate the need for employee welfare policies and also yearly subscriptions to paid digital marketing tools. Industry Experts For a startup to land up with a skilled experienced team of digital marketing individuals is next to impossible. But, with the hiring of an agency you can get access to several hours of industry honed experts which may take your brand to new heights. Industry relevant research To know about the market as a business owner you would need to put in a lot of research. But, if the same task is outsourced to a digital marketing agency, they would not only present you with the relevant research. They will also design a campaign that would be most beneficial for your brand and ensure a constant flow of business. Welcome new ideas Instead of doing this all by yourself hiring an agency to do this for you, which has a team of experts with multiple industry-relevant ideas. Scalable service The agency offers several different packages for distinct needs as per the requirements by the business. Measurable results Agency to increase their goodwill in the market ensure the best campaigns for your brand which also helps in the word of marketing for the agency. Access to necessary tools Agencies have constant access to the tools needed to employ the campaign for your businesses. Professional help for organic ads A hired agency is well versed with strategies needed to employ an increased ROI with the help of organic ads. Storytelling skills They are the best team of storytellers for hire and to tell the story of your brand on multiple social media platforms. Hiring a digital marketing agency is the best option to grow your business and improve its social performance on different social media platforms without the need for hiring a team and investing in resources needed for an in-house digital marketing team. Read here more about how a digital marketing agency can help you to grow business online Source URL - 10 Reasons To Hire A Digital Marketing Agency