As SEOs we get clients coming to us on a daily basis trying to get more information on how SEO works, what's involved and more importantly what tools we use. In my experience, people tend to think that SEO is some kind of magic trick or that there is some software developed where you can push a button and the tool does all the work for you. And that couldn't be further from the truth.
There are tools that can be used to help research and analyse websites, which go a long way towards helping y...
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Out of a variety of topics related to SEO, Keyword Research can be considered the most vital aspect. It is usually performed by a blogger and content marketer, in order to become aware of the keywords that are most searched-for in Google. Adding those keywords in a page's content, title, URL and meta descriptions can help the page become more visible to the potential prospects.
Unfortunately, we usually see that, the more searched-for a keyword is, the greater the competition on a search engi...
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