September 7, 2020
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Sales Prospecting is certainly one of the most important activities of the sales process in the travel and tourism industry just like every other industry in the world. Being such an important activity, it is also the most difficult activities of B2B sales prospecting. Moreover, 42% of the sales associate agree that prospecting is the most challenging process as the study shows that 54% of leads are dead ends.
Well, most of the time the reason for ineffective prospecting process are unqualified leads. In most cases, the major reason behind this is improper research on business, business profile, market and target audience and other relevant information required for an ideal prospect.
Here is a list of the top major categories of the travel and tourism industry
Hotels
A hotel is a business which offers short term lodging service. The facilities and services in hotels vary from normal beds to high-quality features, larger space and equipment.
During sales prospecting, it’s very important to understand the type of hotel business, size and location to understand the companies profile to find the ideal customer for B2B lead generation.
Resorts
A resort is a similar business lie hotel which offers lodging service but also offers extra activities and services mostly made for vacationers such as food, drinks, adventure, hiking, surfing, entertainment and much more.
Resorts business have a very wide range of audience depending on the types of resort. Sales prospecting to generate quality leads depends on the niche of the resort. The type of tourist and their interests plays an important role in determining the type of resort and its target audience.
Motels
Motels are slightly different from hotels, especially with their location and design. Motels are normally established along highways, and motels are designed in such a way that door connects directly outside unlike hotels whose doors typically face an interior corridor. Motels normally comes with a parking lot as most of the customers are travellers and motorist who seek temporary shelter to relax.
The motel business became popular especially in the united states during 1920 when the highway network developed rapidly. Long distances became more common and roadways were one of the major forms of transportation those days.
Travel Agencies
A travel agency is a private business retailer or public service that offers services related to travel and tourism to the tourists on behalf of accommodation business like hotels and travel companies such as transportation and destination services.
Travel agencies offer many outdoor services and recreation activities, car rentals, airlines, cruise lines, travel insurance, package tours, hotels, railways, insurance, guide books, and bureau services. Travel agencies also serve as the main operation office for many airlines and cruise companies which does not have its own headquarter in a region.
The main function of a travel agency is to act as an agent and selling travel products and services on behalf of a supplier. They don’t have any inventory as they collaborate with other businesses, unless they have pre-booked tickets of services. That’s why travel agency is one of the most important businesses for B2B sales prospecting. To grow a travel business its important to collaborate with top travel agencies in the world and find ideal business to sell your product and services.
Tour Operators
A tour operator typically combines tour and travel components to create a package holiday. They advertise and produce brochures to promote their products, holidays and itineraries.
The most common example of a tour operator's product would be a flight on a charter airline plus a transfer from the airport to a hotel and the services of a local representative, all for one price. each tour operators may specialise in destinations, e.g. Italy, activities and experiences, e.g. skiing, or a combination thereof.
Get the most qualified leads during sales prospecting.
The best techniques for sales prospecting includes choosing the right type of business, ideal company, location, and any other things related to certain business profiles. B2B lead generation tool offers a complete information about business info, contact details, phone numbers, stakeholders details, emails, CEO, addresses and many more to generate quality leads.