Deborah Thompson

There can be no doubt that market research and focus groups are very important and play an important role in doing business. With this result you can understand where you can find where there’s money to be made. They spell out what customers expect from you and can help you identify opportunities to improve. But, despite its benefits, market research can be tedious, as it involves focus groups studies, interviews and conversations. There are a lot of pain points: you have to sift through notes, listen to or watch hours of playbacks, and rely on multiple tools and software to get it done. But this is where this post comes in. Here you can get to know how to accelerate report generation by transcribing your market research. So, let’s get started. How To Accelerate Report Generation By Transcribing Your Market Research! With a perfect service provider, you can simply record the interviews from your research, the process can be made efficient with an online transcription services. Let’s look at the various aspects of this service: Simplify note-taking and reporting: Market research requires some form of note-taking. Of course, you can’t expect to remember all the important points right. But manual note-taking and reporting are time-consuming and leave a lot of room for error. First, you just have to review notes from group interviews and your initial reports. Then, to ensure there aren’t any errors, you have to spend time on quality control. If there are errors, you have to proofread again and avoid inconsistencies. All this will take a lot of time! And what is time? It’s nothing but Money! This is where audio transcription services comes in handy. Another, less time-consuming approach is to audio record your sessions. Then you can upload your recordings to the audio transcription services provider and receive an accurate transcription quickly. With an error-free transcription, you’re able to review the data faster and more thoroughly than without one. You can take your time with the conversation. Make notes. Highlight. Find the roots of the feedback. Hear everything: Conducting focus group sessions and recording them saves time, but sometimes the quality of the audio isn’t as we expect or poor in quality. During focus group sessions, you’ll capture more than one person speaking at a time, some will have accents, and other comments will be garbled. If you can’t hear what’s being said during audio playbacks, some of your insights will be lost. With transcription, your team doesn’t have to spend hours listening to playbacks. They can find helpful insights within the transcript and focus on creating valuable reports. The transcripts come with a 99% accuracy guarantee. They will capture everything, from the nuances of speech to hushed side comments. You’ll be able to focus on interviews—for example, asking follow-up questions or making sure everyone gets a chance to speak—instead of asking people to repeat themselves or speak slower. If you’ve ever had to repeat yourself, then you know your phrasing changes the second or third time. As a researcher, you want every detail to make sure nothing’s lost. So interview transcription services is the best way to do it! Get rid of inefficiencies with transcription: In any business the market research team, plays a huge role in decision-making process. Market research team needs to identify what customers want and how to stand out from competitors. Transcription helps you to identify the customers' expectations. And also as a market research specialist you need to use the tools, that can maximize your workflow and help you to stand out from your business competitors. What Else? So what else would you like to know about how to accelerate report generation by transcribing your market research? Let us know in the space below and we will address them to the best of our knowledge. For research and business transcription: https://transcriptionus.com