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The mobile app industry is flourishing with increasing numbers, and almost every business today is channelizing this technology to garner maximum revenue. However, the boom in the mobile app industry has also brought fierce competition. As of September 2020, the Google Play Store was home to 3.14 million, and the Apple App Store comprised around 2.09 million apps. It’s no wonder that, with so many apps available, the competition to get noticed is hotter than ever. From grocery shopping to documentation and payments, these apps have come to play a huge role in the way we live our lives today. And not to mention how crucial a role they’ve played during the covid-19 pandemic allowing us to keep in touch with distant friends, family, and colleagues. In simple terms, competing with more than 3 million apps on play store is not a cakewalk. That’s why you need, best App Store Optimization (ASO) services to increase visibility. In this article, we have addressed a few common ASO myths with the right approach to respond to it. Click Here To Read More : https://www.oodlesmarketing.com/blog/common-app-store-optimization-myths/

Are you unsure about using Facebook ads to promote your online store? You aren't alone in this. Oftentimes, you have to invest money to make money, which is a tough hurdle to overcome. The future of Facebook ads and eCommerce has sparked a lot of debate. Especially given the fierce competition and ongoing privacy and tracking concerns. However, for promoting e-commerce stores, Facebook remains the undisputed leader. If you take advantage of social media marketing services correctly, you'll have a massive advantage over your competitors. Let's take a look at how. Is it Worth It to Invest in Facebook Ads in 2021? That's a question we've been asked a lot. And the answer is a resounding yes! In 2021, Facebook advertising will be just as critical (if not more). Particularly for e-commerce companies that value their brand and want to create a solid presence online. Here’s why: There are 2.74 billion monthly active users on Facebook. From February to May 2020, Facebook clicks on local business searches increased by 23%. Facebook has an advertising audience of 2.14 billion. Facebook covers 59% of the global social networking population. The lesson here is that while the demand is large, so is the competition. When organic scope isn't enough, companies turn to paid advertising. As a result, Facebook ads have become a true battleground for online presence. But be careful! Just because you can pay to play doesn’t mean you can play to win with Facebook advertising. You can't guarantee that a company that spends a lot of money will outperform a competitor with a smaller budget. Click Here to read more : https://www.oodlesmarketing.com/blog/run-successful-facebook-ad-campaigns-ecommerce-sales/

Magento’s powerful features such as payment integration, safe and secure checkouts, automation of shipments, and customization facilities, make it an obvious choice for new businesses. While it is a requisite for e-stores to be user-friendly, efficient, and multi-device responsive, it can be quite overwhelming for someone who does not possess the required knowledge and skill set. A professional Magento Development Company can indubitably assist in developing and setting-up a feature-rich store. However, the question remains - how to choose the best company? In this article, we’ve compiled a list of attributes that you should look for before hiring a Magento solution partner. Know What You Want There is no shortage of Magento developers in the market. All of them are equipped with the resources to provide sellers cost-effective and customized solutions. However, before entering into any such partnership, businesses should have clarity in terms of what is required. It will enable them to seamlessly convey the requirements to the developers. If merchants have a detailed plan for setting-up the eCommerce store, they will not get distracted by random ideas and inspirations during the development phase. Making it easy for developers to realize the seller’s vision for the store. Magento Certification The best way to select a Magento development company is to find out how many certifications it has. The e-commerce platform offers a formal partnership program along with a certification system that the developers can subscribe to. To qualify for the partnership, the company must design a certain number of Magento projects and have certified developers under its employment. Expertise Experience is a key factor to consider when hiring a Magento development company. A company with little to no experience may give you low quotes today, however, in the long run, it’ll be a huge loss for the organization. They might be able to develop a working website at competitive prices but cannot guarantee future support for any technical defects. Designing an e-commerce website requires an array of functionalities that should be incorporated into the store properly. Hence, it’s important to hire a company with years of experience and seasoned developers. Check-out their portfolio and make sure they have a diversified clientele. The more experience they have in creating websites for different industries, the more proficient they will be in handling any issues that may arise in the future. Go through the testimonials, conduct thorough research, and ask for client references. Examine the company’s work and focus on the accessibility of information, user-friendliness, navigation, etc of the website. Post-development Services There is a misconception that online stores, or websites in general, are static and can run on their own, which is not exactly true. While the sales process can be automated, the e-store is prone to malfunctions, viruses, hackers, and other vulnerabilities. Setting up a Magento store is not a one and done activity, maintaining it is as crucial as developing it in the first place. Hence, hire a company that provides post-launch support. A 24/7 support team is necessary to make sure technical glitches and other problems are timely resolved. If you’ve hired a company belonging to another country, make sure it offers customer support irrespective of the different time zones. Transparency Before hiring a Magento development company, ensure that there is a proper channel of communication. It assists sellers in conveying instructions, involvement in the process, and getting quick responses. They can ask for instant access through live chats and emails. It enables sellers in keeping track of the projects and their development status. Pricing vs Quality Pricing and quality are both equally important when it comes to launching a Magento store. As a good practice, explain the features and functionality of the store you want and ask for a quote from the company. Never compromise with the quality of the store even if the company is charging more. Also, inquire about the after-service, support, and up-gradation charges. Analyze the costs based on skills, experience, and time required to complete the store. Additionally, set some amount aside for licensing and hosting charges because these are not included in the Magento web development costs. Final Thoughts Finding a Magento development company is just the start of your e-commerce journey, however, it is an important step that will affect the business for many years to come. Therefore, make sure to hire, a trustworthy agency that listens to your needs, respects your inputs, and is available to you 24*7. Contact us here to get started!

Organic traffic from the search engines is the biggest source of traffic for every Shopify store. However, earning those clicks from users depends on how high the website ranks. Search engine optimization (SEO) assists in improving the rank of the store on the result pages. Robust SEO services focus on optimizing the technical aspects, such as keywords and descriptions. In simple terms, Shopify SEO means optimizing the store using strategies unique to the platform. While the store comes with certain useful SEO features like the blog corner and the ability to redirect, it also causes certain issues, such as higher loading time. In this article, we’ll explain how to optimize your Shopify store for more organic traffic. Research and include relevant keywords Google’s bots scan websites to determine what the site is about. Keywords are one of the most common ways the search engine giant accomplishes that. For example, if a page mentions ASO multiple times, there’s a good chance the content is about app store optimization. There are five key areas that sellers can add keywords to improve their Shopify store traffic: Page URL Page Titles Meta Description Alt Tags Main Content While setting up the page in the Shopify editor, sellers are required to fill in all these details. Once completed, the platform automatically makes it readable for Google. Now, the question arises, how to determine which keywords should be used? Easy, conduct thorough keyword research. Keyword research entails finding - Keywords used by the target audience to search for goods and services in your niche Which ones have low competition Your objective is to find the ones that have high search volume and low competition. Use keyword research tools, such as SEMrush, Moz, and GrowthBar to get more refined results. Site speed optimization Google penalizes the websites with higher loading time. Make sure that the Shopify store is fast and user-friendly. You can do the following to increase the website speed: Do not install too many Shopify extensions that add widgets and other such features, use speed optimization apps, such as Ultimate product Filter+Search. Extensions tend to weigh down the site making it slow. Make it a habit to go through the extensions and remove the unnecessary ones. Compress the images on the website to reduce their size. Usually, the biggest culprit behind slow Shopify stores is the large image size. Invest in link building Backlinks are an integral part of a successful SEO strategy. They are hyperlinks from some other website to yours, boosting the authenticity of the latter. Backlinks act as a trust signal for Google and assist in establishing credibility. The more links a site has, the greater the chances of it being ranked for the targeted keywords. While there are multiple ways to earn backlinks, here are a few tried and trusted methods for Shopify store owner: Suppliers and manufacturers can assist you in earning backlinks, Connect with them and see if they’d be willing to link back to your page on their website. Reach out to the industry influencers, who are willing to talk about the website and link back to it from theirs. Press releases and other PR opportunities are an excellent way to earn backlinks. If you’ve recently launched a new product or hired an influential team member, publish it and earn some backlinks. Optimize your store for voice search With the majority of customers owning a smartphone, it’s safe to say that factoring voice search in the SEO strategy has become essential for boosting traffic. Voice and text search are used quite differently, thus optimization techniques also differ. For instance, a text searcher might type “best moisturizer”. A voice-based search is usually more detailed, such as “ what are the best moisturizers for dull skin?” Also, they’re generally locally based like, “which online store delivers goods within two days to Nanital?” Below we’ve enlisted the two points you should bear in mind when optimizing for voice search: Leverage long-tail keywords for reaching target customers. They’re phrases that contain three or more words. To rank for those longer keywords, Shopify sellers need to create content that targets them on the website through the following process: Research and find out the relevant long-tail keywords Identify multiple semantically related keywords Create a long-form, comprehensive article with properly placed semantically related keywords throughout the content. Optimize the content for readability, using subheadings wherever possible. Structured data increase the chances of your blog being used to answer a voice query over the competitor. Different types of structured data can be used to better convey the subject and theme of the blog to Google. Which, in turn, can assist in improving the website ranking. Wrapping up! When developing a robust Shopify store that ranks on top of search engine results, you need to implement a well-structured SEO plan. Understanding the basic concept of what the Google algorithm is and what it considers to be a ranking factor can assist you in boosting the store’s SERP ranking. A professional digital marketing agency can assist in creating and publishing relevant content optimized for driving more organic traffic to your website. For further information, contact us here.

Any new product launch starts with a concept and the drive to make it a reality. But, if you've got an idea, how do you make it a reality? Every year, up to 95% of new products are launched and gone on the blink. One reason so many products fail is that individuals do not take the requisite measures to plan and prepare. A product's success is not guaranteed by its launch. A successful launch could not compensate for a poor product. If, on the other side, you've built a viable product that serves a need and is a valuable solution, then you're prepared to invest in its launch strategy. To help you plan properly for your launch, we have outlined several essential steps that you should take. Idea Conception and Evaluation Congratulations! You've come up with a great new product concept. But how can you say if it's worth pursuing? To decide if your product is worth pursuing, you must consider four factors. Is your definition workable to execute considering your abilities? Before you create a new product, you need to make sure that your project is workable and worth the time and resources it will take to launch. Is it possible to make a profit from it? You won't be able to predict the exact costs but think about the products you want to use, the design complexity, and the type of packaging you'll need. Is there tremendous competition? When there is little or no competition, it is much easier to launch a product. More competitiveness normally leads to lower profits and more challenging sales. Do people say, "Wow," when they see your product? If people are blown away when they hear about your product, you can try it. Do a Meaningful Market Research It's crucial to know which market you're aiming for when bringing a product to market. Many small business owners make the mistake of reaching for a very broad demographic. Their rationale is that the more customers they attract, the higher their chances of making sales are. However, this is rarely the case. In reality, you should try to target as small a group as possible. This increases the likelihood that the people you're targeting will buy, and it allows you to do a more detailed market analysis in your efforts. Your findings should show how customers compare your product to others, what price they believe is reasonable, what product features they like and dislike, and what features they think you should include in your concept. Our team of seasoned professionals can help in constructing effective audience engagement strategies with custom eCommerce solutions and services. Know Your Competition And Be Different Take into consideration that today's customers are well-informed and are exposed to a wide variety of brands and goods regularly. How do you set yourself apart? Take a look at what makes you unique. Determine the brand's unique selling proposition and recalibrate to fill the void rather than following the crowd. Strive to be the pioneer and innovate. Test your New Product One thing that any brand can do beforehand is testing it until it breaks, then test it again. Checking the product for potential flaws can have a huge effect on consumer satisfaction. So, test your new product before releasing it to ensure that you are providing a functional product to your customers, which will help you gain consumer loyalty and increase sales. Encourage your customers to provide useful input and reviews so that you can make changes if necessary to meet their needs. Determine your Marketing Strategy Rather than attempting too many items at once or investing all of your resources in a large, aggressive marketing campaign, focus on one platform and refine and perfect their strategy before moving on to the next. Prioritize your marketing choices according to what you're good at, where your customers spend the most time, and where your rivals are the least involved. Then, one by one, methodically test your efforts. An eCommerce service provider agency can strategically construct a plan for your new product to reach more and extreme levels of ROI. Be strategic and patient Not every product sells like hotcakes right away. You may need to rethink your marketing plan, adjust your price, or even relaunch. With a strategic and adaptable marketing plan, you'll be able to keep shifting gears as and when required, to ensure the overall success of your product. Create Brand Voice Guidelines After you've built a powerful brand, you'll need to define voice and tone guidelines. Don't go into business without first figuring out who you are and how you want to communicate with the rest of the world. Since consistency is so important for a brand, you need to make sure that every team member is prepared to broadcast messages on behalf of the organisation. Launching a new product or service in any form can be quite a challenging job. Contact our eCommerce services company here! We apply our expertise and experience in eCommerce design, growth, and marketing to provide the best collection of solutions for your company's success.

Website redesigning entails changing the layout of the site and the way information flows, improving user experience. It is difficult to undertake website redesigning even if the brand hires an ecommerce development company to do it. The process requires investing a lot of time and resources. It’ll assist the site in driving more valuable traffic and leads for the business. If you are not familiar with website designs, hire a digital marketing agency. Learn more: Redesigning the Ecommerce Website

The high-profit margins and the ease of business encouraged entrepreneurs to launch a food and beverage business on Amazon marketing services, earning grocery a place in the fast-growing eCommerce categories. elling on the world’s largest marketplace requires keen attention to detail and a willingness to adapt. A proficient digital marketing agency can assist you in achieving overall growth and increase revenue on Amazon. For further information connect with us here. Learn more: Grow Your Grocery Business On Amazon With These Sales Tips