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Social media has achieved an incredible transformation in the world. Little by little the old ways of communicating, of working and even of selling a product are left behind. Yes, because in the end, selling interests us all.
Instagram is one of the networks that has grown the most in recent years. Everyone shares promote and purchases through this platform. As a curious fact to know the real impact of this application is that 130 million users start the process of acquiring a product to service through the labels in the posts of the profiles.
Implement strategies in order to offer a service or it is called marketing and in this article, we will tell you how to apply it effectively on Instagram.
HOW DO USERS GET TO YOUR PROFILE?
It's extremely important. In marketing on Instagram, it is essential to know the number of people who click on the link you have in the profile biography. With this data, it can be analyzed if the audience is really attracted by the content you offer in the feed, to the point that it leads them to enter your website or virtual store.
And as with each update, Instagram is making it easier for users, to know that level of interaction by the public, you can check the statistics section of the app, select the activities and then the interactions option.
That tab will tell you how many people have entered your website from Instagram.
QUALITY CONTENT (CURRENT)
When marketing on Instagram for the purpose of selling goods and services, it is vital to make quality and valuable content, both for the feed (photos that appear when entering the profile) and for the stories.
One of the ways to measure how good the content is to check the number of Saves and Shares that users make. It's a wonderful way to measure the performance of each post on Instagram. Obviously, the content with the greatest interest is the one on which the generation of ideas should focus. The purpose is to maintain public acceptance.
The material with the highest number of Saved and Shared is that it should continue to be made.
To know these figures, you just have to select a publication and go to "See statistics". As by magic you will know the number of "likes", comments, shared and saved. There you have all the valuable information that will help you to develop effective strategies.
VISITS ARE VITAL
The numbers that the visits to the profile show are also super valuable data to prepare the marketing campaigns of the brands. Every time someone decides to enter the profile, it is because once they saw a post, they were attracted to the information (and the design) and they want to dig deeper into the content. Which is great.
Not to mention if those users decide to follow the account and share the profile so that others do the same. That means that the content you offer is correct and must be reinforced.
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