Alex Safavinia

Workflow in Motion from Kasra Design on Vimeo.  The explainer videos have several benefits over a normal live-action video. Here are some of the benefits which you can reap by adopting an explainer video for marketing your business. However, you should carefully choose a reputed animation company which has the right team of professional experts who can conceptualize and develop the explainer animation video relevant to the promotion of your business.1. Explainer videos potentially drive user engagement and improve the rate of click-through No matter whichever business you are involved in, the biggest of all the challenges is to convert your online visitors to buy your services or products. The very first step in this process is to catch their attention. The ways by which the animation videos can enhance the conversions for your specific business depends on the effectiveness of both the audio and video of the explainer video. The level of versatility that is created by utilizing the dynamic animated characters instead of live actors is also another major determining factor. Both of these factors contribute to increasing the sales of your products and services.  2. Explainer videos are versatile The versatility of the explainer videos is counted as one of the major benefits. All kinds of explainer videos including the whiteboard videos can be suitably used across several marketing channels for gaining desirable output. The explainer videos created by a professional animation company can display well on large LED screens as well as small mobile devices. So, you can fetch the benefits of the same from multiple mediums.  3. Explainer videos bridge the gap between serious & funny topicsThis is one of the most unique benefits of using an explainer video. Even a very serious topic or concept can be explained in an easier form with the help of an explainer video. Thus, the explainer videos are being used in the education sector as well apart from the marketing initiatives by various businesses.  4. Explainer videos improve search and SEO rankings The search engines are very fond of animation videos. The best way to improve the SEO ranking of your site is to upload a whiteboard video relevant to your business on your site. Talking of the topmost search engine, the Google Search Engine usually sniffs out the sites with animated videos and apparently rewards them for the rich video contents. Depending on which niche of business you are engaged in, your business site has the potential of rocketing to the top of the page when it comes to search results if you use an explainer video developed by an expert animation company. In case if you are still wondering how an animation video can magically help the SEO rankings of your business site, then the answer to this is very simple. The animation videos are usually very interesting and thus people end up staying and watching the animated video for a longer time on your site. This is indeed one of the prime SEO metrics which is proven to improve the SEO ranking of your site. Bottom lineTo conclude, the explainer videos have the right potential of increasing the conversions of any nature of business as they have the ability to hold the attention of the viewers more than just graphics alone. This facilitates the viewers in remembering and recalling more info. So, get going to boost your business with an explainer video curated by the best animation company in your region.