Angela Ash is a professional writer who explores a variety of topics, including business, well-being... View More
Angela Ash
posted a blog.
Email campaigns are among the most widely used marketing strategies for a good reason. This advertising strategy can be lucrative when done right, and by far the cheapest. A well-devised email marketing campaign generates, on average, $44 per dollar spent.
Keeping in mind that more than 90% of adults use email on a daily basis, the reason why email campaigns can be used to boost a company’s ROI should become obvious.
We’re talking about successful email marketing campaigns, whether they cover something like the benefits of SEO, or something a little more high-dollar, like million-dollar insurance policies. There are many inefficient ones because some new marketers don’t bother to optimize them. But let’s go one step at a time.
Email Optimization
The first thing to do to boost the productivity of your email campaigns would be to learn to write professional emails and optimize for mobile devices.
The great majority of emails are being accessed on mobile devices, which is to say that the messages you send must be:
1. Mobile-friendly
2. Feature mobile-friendly links
3. Adhere to recommended word count, especially in case of subject lines
As regards B2B, marketing automation is on the rise (60% annual increase). According to B2C marketers, automated campaigns boost conversion rates by ca. 50%. Transactional emails generate 6x more revenue and 8x more clicks than all other emails combined. More than 75% of overall email revenue is being generated by targeted campaigns. Targeting is, hence, the major focus.
How to Create an Email Strategy
Everything considered, a thorough strategy is crucial for boosting email productivity in the long run. Needless to say, every good strategy incorporates best practices, multiple approaches and testing.
For starters, it is essential that all emails be personalized, targeted and mobile-optimized.
Targeting simply means that you need to know your target audience well. Which groups of people will your products and services speak to the most? Segmentation is key for long-term email marketing success as segmented campaigns can boost a business’ ROI by 760%.
To segment your campaigns, make use of insights. Even if you know your target group, still not everyone is looking for the same offer. Personalized offers are a great approach to boosting your email creativity and to that end you may use browsing- and purchase history, among other insights. For example, some travelers may be looking for something educational, while others may have an adventure in mind.
Optimizing Email Campaigns
Optimization basically means that both your emails and your website should be mobile-friendly. The majority of emails are being accessed on mobile devices. The majority of CTRs and purchases also happen via the same medium.
Keeping in mind that mobile phone usage has increased 394% and tablet usage – 1,721%, optimization is an absolute must.
Optimization is an ongoing effort, but that doesn’t mean that it cannot be simplified. For one thing, use templates to help you get started. Work on your own template, using insights and customer feedback and eventually you’ll hit a jackpot.
Remember to test-send your messages. Different devices and OSs display the same message differently. This step is especially important if you’re using emojis. Make sure to check how your messages are displayed on multiple devices and services, especially the most popular ones (iPhone and Gmail).
Optimize subject lines and pre-header. Subject lines should not be cut (use up to 41 characters) and should state the purpose of the message clearly. Do not beat around the bush! Announce the offer straightaway.
It goes without saying that the message must be consistent with the subject line and preheader text.
The Structure of Your Emails
Lastly, we come to the actual message. A successful email comprises a couple of factors, is literate, brief and catchy.
E.g., use newsletters to announce the offers to come, but compose the actual offers in a way that it creates urgency. Creating urgency is one of the most efficient (and popular) strategies when it comes to email marketing.
Here are the elements every email should feature:
1. Clear and concise subject line
2. Stellar pre-header text
3. Consistent message body
4. A CTA
5. An unsubscribe button
6. Contact information
Also, don’t shy away from asking your customers for feedback. Many people actually look forward to it, since they want their favorite brand to remain their best choice for purchase in the long run. Always keep in mind that it is as waxing for customers to continually compare offers. If your offer is great for them, they’ll keep coming back.
Lastly, keep an eye on the competition. This is easily done - simply subscribe for their newsletters. Remember that not every business operating within the same industry and targeting the same audience need to be considered competition. Only successful ones and those you find inspiring fall into this category.
Conclusion
To summarize, the most efficient way to boost your productivity is by continually preparing relevant offers to people who are actually looking for them. Opt for targeted- rather than mass promotions.
Include all the email elements mentioned above in all messages you send and take care to be continually consistent in the way you’re addressing people.
As for the finishing touches, couple your email marketing with your social media strategy. Cross-advertise the offer for best results.
Lastly, listen to customers’ feedback and implement constructive suggestions. Always encourage communication - the most important factor in all forms of marketing efforts. After all, the finest of brands evolve alongside their customers.
Be the first person to like this.
Angela Ash
posted a blog.
Being a digital nomad is rewarding indeed with an increasing number of people realizing it every day. While it has become common practice to observe everything through the prism of millennials, it is important to underline that digital nomads are varied in age and vocations. Listing the most beneficial careers for digital nomads is somewhat difficult, given that the matter is heavily influenced by demand in every country. Thus, saying that programmers are widely sought may be true, but the demand may not be high in the country of your choice.
Because of this, we have compiled a list of top careers for digital nomads in general, relying on the convenience of the vocation itself rather than sifting through the demand and offer of different countries.
1. IT Professionals
As mentioned above, IT professionals can expect to find a job pretty much anywhere. Programmers and sys admins, especially experienced ones, may enjoy all the benefits of their knowledge almost anywhere in the world.
Because these positions are easily performed online, programmers may well work remotely from any chosen destination. The most popular job positions in the IT sector cover software, website development and apps.
As regards website development, the choices are multiple. For example, some professionals deal with design only, while others offer full packages. With WordPress still being enormously popular, pretty much anyone can learn to be a developer.
Finally, with the rise of mobile devices, app developers can expect to land high-performance jobs with ease.
2. Teachers
Teachers - and especially language teachers - can rely on international offers should they wish to relocate. English language teachers, for example, are in high demand in Southeast Asia and Eastern Europe in particular, although other countries may also have lucrative offers. More often than not, teachers are needed in public and private schools, and some countries also look for online teachers (Bali, for example).
Finally, online teaching has been gaining popularity, as proven by Udemi, for example. Simply put, if you can create professional online lessons/ and advertise them properly, chances are, you can live wherever you want.
3. SEO Specialists and Social Media Marketers
SEO is crucial for any company and specialists versed in search engine optimization can rely on either working for a large company or freelancing for multiple clients. Either way, they’ll need to have some experience because competition can be tough.
Another relatively new vocation is social media marketer. Because cross-promotions are vital for business success, many companies are looking for skilled marketers who have mastered their trade.
Note that both of these professions are easy to learn but difficult to master as the rules of the game change all the time.
4. Customer and Technical Support Representatives
If you work in the customer support niche and are looking to relocate, you may find it difficult to do so unless you are a highly-skilled professional with a unique skill set. The reason for this is that every company provides training to their support representatives, meaning that they do not need to import people from abroad.
However, if you desire to travel and work to support yourself, you should have no difficulties landing a part-time or freelance customer- or technical support job.
5. Writers and Translators
Similarly, writers can work from anywhere in the world, and they don’t even need constant internet access. Freelance writers can work in different branches - from web content writing to blogging to professional academic writing.
The same applies to translators, especially for languages not many people speak.
However, because these jobs are perfectly performed remotely, it may be difficult to relocate on a work visa. You can still travel and work remotely, though. In fact, pretty much all vocations related to writing, design and app/software development may well be performed remotely.
6. Data Entry Jobs
This is one of the most basic jobs anyone can do. It is especially popular among backpackers who aren’t really looking for profits but rather to support themselves while they travel.
The job can be more boring than other digital nomad jobs, but it can still support travelers until they’ve mastered their desired skills.
7. Photographers
Good photographers can travel the world and earn significant sums of money wherever they are. They are always in high demand if you know where to look for jobs. Simply offering your services to the businesses in need of photographers in the place you’re visiting is often enough. Remember to have a portfolio handy, though. A picture is worth a thousand words, after all.
8. Virtual Assistants
The virtual assistant position is one of the newer inventions of the modern world, offering people with no particular skill sets an opportunity to work and travel. Depending on the company looking for one, the roles may vary greatly.
Some managers look for virtual assistants who will help them handle the tasks they have no sufficient time for, for example keeping track of incoming emails and task progress, and then providing updates about them.
Normally, virtual assistants are expected to be proficient with a number of online tools, notably Google Suite, Excel, Slack, Asana and social media.
9. Consultants
Generally speaking, professionals with rich expertise in their vocation are always a welcome addition. Good consultants usually have years and years of successful projects behind them.
Niche-specific consultants are in high demand almost everywhere, so if you’re a highly-skilled professional with a strong background in your field, you shouldn’t have difficulties finding a consultant job wherever you go.
10. Affiliate Marketers
Lastly, affiliate marketing has been popular for some time and is known to be capable of generating stunning sums if done right. By extension, affiliate marketers who know what (and where) they’re doing are always in demand.
Because the idea of earning money while doing virtually nothing seems to be tempting to wider masses, affiliate marketing is certain to keep expanding, so if you’re looking for a profession that will allow you to travel with ease and yet earn enough money to enjoy life, affiliate marketing is just the choice.
Conclusion
As you can see, there are jobs and jobs to choose from. If your goal is to simply travel the world and support yourself, you might stick to more general jobs that are in demand. If you are looking to build a prosperous career abroad, you will need to actually master a skill or two.
Be the first person to like this.