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Discover the latest trend in customer experience - Phygital! It's the seamless integration of physical and digital experiences to create a unique customer journey. Learn how businesses are using perso... View More
Phygital: A definitive guide - Maxicus - A Kochartech Company
Phygital experience is rooting businesses to interact with consumers with more immersion and immediacy. Continue reading for more.
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Exciting news! 📣 Are you ready to explore the latest customer experience trends for 2023? Check out this insightful blog by Maxicus, highlighting some of the most important CX trends to keep an eye on... View More
Best Customer Experience Trends to explore in 2023
What will the customer experience landscape look like in 2023? Here are some top customer experience trends to keep an eye on.
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Sukhdev Singh shared...
Sukhdev Singh posted a blog.
The automobile sector has matured into providing a phygital buying experience. The pandemic has accelerated this process considering social distancing. As a result, consumers can have a real-life experience of the vehicle & its features, colors 360-degree, virtually leveraging AR (Augmented Reality) & VR (Virtual Reality).
Today, customers can access any global brand from their mobile and choose the vehicle without stepping out of the comforts of their house. Instead, they can communicate with a sales executive who will address all their queries by displaying features on a virtual platform to create a showroom experience.
Many global brands are entering into this fray in a big way and are striving to leverage phygital marketing to transform customers’ buying experience to the next level.
“Going phygital is the correct approach for the automobile industry in the present digital era. Consumers are interested in developing technologies that firms employ to raise awareness of their items in a particular market.”
Digital or online approaches are critical for a business to gain a foothold in the market and compete with its competitors. Traditional techniques of establishing awareness among the car sector customers are no longer relevant in today’s fast-paced world. Compared to contemporary means of creating awareness through internet platforms and other digital media, there’s always a chance of reaching a larger audience.
Benefits of phygital in the automotive industry for a better CX
Due to the advanced virtual and augmented reality tools, industry experts can give a better sense of experience and services to their customers. In the automobile sector, customers can better understand the vehicle at their convenience in a single instance. Let’s look at some benefits phygital provides for the automotive industry in delivering customer experience:
360-Degree view of a vehicle
With the advancement in technology, it has become possible for brands to provide an option for virtual selling to their customers. For example, most automobile platforms that offer a phygital shopping experience have features like a 360-degree view. Customers can view items they are interested in, in 360-degrees using their smartphones at their own pace and time with the aid of 3D graphics and sound effects (if any) delivered through AR.
Customers can quickly obtain product information, comparisons, demos, and purchase support through their smart devices instantly.
Convenience of time
When customers shop online, they can save time. They don’t have to go through the agony of physically going to a place to shop. Instead, they access a huge number of online businesses at their fingertips where they may shop whenever and wherever they choose. This allows the brand to provide a genuinely unique phygital consumer experience.
Ease of buying & access to more options
The idea of phygital v commerce has evolved tremendously throughout the ongoing pandemic. Customers are increasingly feeling safer to choose less touch shopping alternatives as much as possible for their protection, convenience, and social distancing. In addition, they now have the option to shop and have their orders fulfilled more easily online.
Customers can now quickly acquire a comprehensive overall picture of any product or brand they are interested in or willing to buy at the moment. Then, they can inspect the goods, ask the sales executives any questions they have, and complete purchases online while being safe and at ease—all within the comfort of home.
Phygital car sales provide customers with more buying options about browsing a range of models without physically visiting a showroom for selecting a car.
Personalized interaction with the customer
In phygital car sales, customers get personalized attention from support executives who provide customized solutions as per requirements. They address all their customer’s doubts, and help them in selecting the most appropriate vehicle that meets their needs and aspirations. It depends upon their selling skills and establishing a personal rapport with a customer. Then, once the sale gets closed, it creates a lasting relationship since they are the brand’s face on whose faith the customer made the buying.
Prospects of Phygital buying
Once deployed, phygital marketing will continue for the brand to stay as it boosts the brands’ bottom line at generating more revenue. It allows the brand to meet and beat the competition in a volatile market. Sales will still be 100% online. However, in case of a necessary registration process and some bank formalities, physical signatures of customers are required.
Furthermore, when the customer wants to test drive the vehicle for a firsthand experience physically, a blend of the physical and digital model will continue to exist.
Takeaways
With the explosive growth in digitalization and information technology, the automotive industry has dived into the phenomenon. By leveraging phygital marketing strategy, brands are enhancing customer buying experience to the next level. Phygital is making the customer buying experience seamless at all touchpoints.
In order to stay in business and generate higher revenue, it is indispensable for brands to offer phygital shopping experiences to customers. Maxicus delivers personalized shopping experiences to your customers’ homes via a Phygital Store driving Virtual Commerce with a human touch. Contact Us.
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Phygital: A definitive guide - Maxicus - A Kochartech Company
Phygital experience is rooting businesses to interact with consumers with more immersion and immediacy. Continue reading for more.
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What Makes Business Process Outsourcing the Right Fit for Your Company?
It is important to ascertain if business process outsourcing is the right fit for your company. Here is how you can do it.
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Sukhdev Singh
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The global banking industry has undergone a paradigm shift with technology-powered front-ends and a rise in digital payments over the last decade. Customers expect banks to be up to speed with their changing preferences. Also, they expect banks to come up with solutions that are intuitive, reliable, and fast. Whether in internet banking, mobile apps, or digital payment mechanisms, the improvement in banking technology has provided various encouraging innovations to improve user experience.
However, at the back end, banking continues to be a highly regulated sector. There are multiple compliances and a high amount of paperwork to ensure that everything is in order. There is a ladder of compliance, regulations, and internal checks and balances from the governments, regulators, and top management of the banks to keep the show running.
While consumers may be using less cash, the banks continue to be responsible for their consumers’ money. To ensure that customers use more banking services, banks have taken many steps to increase trust among consumers with the help of technology over recent years. On the other end, the increasing competition has made it tough to maintain high profitability for banks.
Around 77% of retail banks outsource at least one part of their business operations, as per a report from World Retail Banking.
Back-office outsourcing can help you handle multiple regular, mundane tasks with ease and, at the same time, achieve cost-saving to increase profitability. There are multipronged benefits of back-office outsourcing in banking.
The top 5 advantages of back office support in banking are as follows:
1. Cost-saving
As they say, a penny saved is a penny earned. The back-office support for banks helps you reduce costs as you do not need to hire, train, and retain a large workforce for projects. Also, your bank is not expected to invest in regulatory and technological aspects of the functions that you plan to outsource.
There is plenty of evidence that showcases outsourcing results in saving time, resources, and money for banks. This is because, with outsourcing, banks are not expected to do tasks like data entry, data mining, and database management. Many banks use back-office support services for getting new leads and recording processes. As a result, back-office outsourcing has become a critical part of the global banking industry.
Back-office outsourcing in banking results in a huge cost-saving that helps in increasing the bottom line. The amount that you can expect to save can be analyzed based on the requirements, degree of outsourcing, and the cost of doing it in-house viz-a-viz through an outsourcing partner.
2. Focus on core aspects
As you begin your journey for back-office outsourcing in banking, you will understand that the employees of the bank can focus on the core aspects of the business. Outsourcing the regular tasks that your employees waste hours on can save you considerable time. You can opt for a system that allows you to focus on the main aspects of the business and outsource the remaining tasks. This would enable you to achieve higher business efficiency and encouraging results in no time.
The degree of outsourcing will depend on the ambitions of the bank. If you plan to achieve scalable growth in a short period, the back office support service will help you reach closer to your end goal.
3. More flexibility and agility
One of the biggest benefits of back-office outsourcing in banking is that it makes your operations more flexible and agile. Rather than wasting time on setting up teams, technology, and systems for a new change in the market, you can simply outsource the requirement to a company that has relevant experience in the field. Following this method, you would be able to respond to the market changes much faster and more efficiently.
Advantages of back-office outsourcing
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The back-office support in banking can focus on areas related to sales, service, record-keeping, compliance, etc. Furthermore, it can help you be more flexible in your approach as you plan the future of the bank. Back-office support service teams help you achieve your goals faster and maintain a high level of customer satisfaction.
4. Access to high-end technology
As you decide to outsource processes and systems to back-office support service teams in any organization, one of the most important benefits is that you can access high-end technology that can provide you with modern solutions at an affordable price point. There are specialized companies that have state-of-the-art technology to support a process in which they have expertise.
You can access these novel solutions with your back office partner and plan solutions that are customer-friendly and more efficient in business operations. You are also saving your organization with any future investments that may be required with the upgrade in technology, as the back office partner would be expected to bring the latest solutions in business operations.
5. Improvement in service quality
You can also expect an improvement in the service quality of that particular process. This is owing to the fact that your back-office service delivery partner would have the required experience and expertise in the processes that you are outsourcing.
What’s more, you are not expected to manage any team directly and allocate working hours for retaining and motivating them to ensure good quality service. Instead, you can rely on your back-office delivery partner to offer high-quality service to your customers.
The technological solutions that the back-office partner will offer will also play an important role in improving the quality of service in your operations.
Conclusion
These are the top 5 advantages of back-office support in banking that you should consider. As you outsource your requirements, you can build expertise in multiple functions and business processes so that your team can supervise the outsourced projects. In the meantime, your outsourcing partner takes care of your back-office banking processes.
Select the perfect outsourcing partner for your business
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For any project to be successful, it is critical to set the right expectations and decide on the ground rules from the beginning. This, along with providing the required training and development support. If done properly, you can expect to achieve better cost-benefit analysis and higher customer satisfaction scores. And the answer lies in choosing the correct outsourcing partner.
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Contact Center Outsourcing
https://maxicus.com/contact-center-outsourcing/
Contact Center Outsourcing: The Ideal Fit Across Industries
Leverage contact center outsourcing and deliver superior experiences to your customers to gain a significant competitive advantage in a dynamic market.
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How Can Virtual Shopping Experience Ramp Up Your Festive Sales?
https://maxicus.com/how-can-virtual-shopping-experience-ramp-up-your-festive-sales/
#blog #virtualshopping
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Customer Retention: How to Identify the Right Approach - Maxicus
Customer retention strategies require consistency, effort and should make customers feel connected with your brand. Learn more here.
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Small Business Process Automation: Harness it for a future that works
Small business process automation can speed up operations, reduce cost, improve operational efficiency, and facilitate seamless workflows.
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