MK Asikur

If you're an entrepreneur, you know that marketing your online business can be a complicated and time-consuming process. It can also be expensive, especially if you're going for the pay per click (PPC) route. If you're tired of spending money on internet advertising, or if you're ready to start saving money on your advertising costs, then here are 42 ways to market and promote your online business. These tips will get any work done online faster, without wasting time or money. Use social capital to market your online business. Social capital is the value of a company's reputation among its customers, friends, and competitors. Market your company with social capital by using social media, blogging, article marketing, press releases, and customer advocacy to build your presence on social networks. Social media allows customers to "like" your page, follow your posts, and share your content with their friends. For example, if you run a blog about dog grooming, you can post links to your blog on your Twitter and Facebook accounts. Use the power of email marketing to connect with your leads and convert them into customers. Email is a powerful low-cost tool to market your small business marketing efforts. When you create a lead capture page for your email campaign, be sure to add a form where your prospects can answer questions and get your email address. Start with a short offer, such as a free video or report, to get your prospects interested. Follow up your emails with targeted sales messages. Use an advocates group to bring in new leads. One way to get more customers to sign up for your list is to recruit an advocates group. You can contact existing customers you have through autoresponders or other opt-in programs and ask them to join your advocates group. Not only will this add a new voice to your marketing communications, but it can also get your customers to tell their story so that other customers will know who to promote to. Additionally, you can get ideas for new campaigns from advocates. Use email marketing to build relationships. One of the benefits of email marketing is that it is low-cost. You can easily create and distribute email announcements to your customers and clients. You can also use a distribution service to send announcements and other promotional materials online. If you are promoting a special deal or a free gift, you can design your announcements so that recipients will not only get the information they requested, but will also get an opportunity to pass the news on to friends. Offer coupons or discounts for your customers. Coupons are a great way to get your name out and create additional interest in your company. If you choose a newsletter subscription or an online advertising method, be sure that you include coupons so that readers will want to learn more about your company. For online coupon promotions, there are a number of online resources that are cost-effective and easy to use. Give away business cards. Giving out business cards to customers and clients is not only a good way to get your name out and touch base with past, present, and future clients, it is also a great way to get new leads. Business cards often contain contact information such as a website, phone number, and email address. They are an effective way to let potential customers learn more about you and establish a relationship. Use email marketing to build your customer base. If you have a strong email marketing campaign in place, it can help you grow your customer base quickly. With most marketers, the key to making their campaigns work is to get as many contacts as possible to sign up for free offers and newsletters. By using email to contact new customers, you can significantly increase your chances of capturing new business.