Make aFree

People invest a lot of time and money executing and crafting strategies for content marketing in their businesses. But, what about marketing yourself? Do you ever think about what kind of investment you make? Here, you are like the barefooted kid of a shoemaker who knows everything but does not follow the industry's best practices to achieve personal and professional success. Regardless, you have done what not till dater; this is the perfect time to change yourself. Whether you are looking for a new job or a promotion or want to pivot your industry or role, you can create a content marketing strategy and support your personal brand this year, 2021. Recently, Mike Myers attended the CMWorld chat on Twitter in which he said that personal branding in careers related to marketing has become more critical. If you fail to develop your brand, people may not believe that you can help them develop a brand for their agency, company, or product. The guest speaker in the chat, Anh Nguyen, also said the same things and agreed on whatever Myers said. He said that all the experience and knowledge you have gained for your personal brand could be scaled-up content marketing for an employer or a client. Personal Brand: What is It? Before you understand how to craft a strategy of content marketing for your personal brand, you must know what a personal brand is and why it is so important. A person's personal brand helps him connect with his prospective collaborators, clients, employers, customers, etc. Gabriela Cardoza explained the general term in the chat and said that a personal brand helps you: Grow credibility and trust Build a network and thought leadership Differentiate yourself If speaking frankly, you already have your personal brand. When you start engaging with people, they already start forming perceptions for you that create your brand. But, when you craft a strategy for your personal brand, it helps you to set a better way to achieve your goals. Here are the reasonable steps that can help you to create a content marketing strategy for your personal brand. Create a Mission Statement A good content marketing strategy involves telling people about your organization in detail and what your organization wants to achieve. So, to create a personal brand mission statement, you need to start with this first step. Gabriela, while breaking down the components of the mission statement for the personal brand, said that it involves: Who are you? What is your unique value? What you stand for, and what you do? For example, your mission statement should look like " I use my sense of business, creativity, and expertise to help B2B brands attract the audience and engage with them through enticing content. I desire to grow my recognition as the great resource in the industry of content marketing". Craft an Editorial Mission Statement You can craft an editorial mission statement to connect to the mission of your brand. Your editorial mission statement should include the core audience, i.e., .who you want to serve, what kind of information you provide, and benefit or outcome. Provide the Details of Your Brand's Goals Personal content marketing will help you to achieve your professional goals and not your content marketing goals. Some personal content marketing goals include building brand awareness, earning trust for your brand, deepening brand loyalty, and attracting strategic partners. Provide the Detail About Your Target Audience When providing details about your target audience, describe their names first and then in which industry they work. Then, describe the titles or roles they have. At last, you will need to mention their behaviors and interests; where do they live? What they want to know about? Where do they live? , etc. Identify the Sweet Spot of Your Content Your content's sweet spot refers to the primary topics you need to cover under your personal content marketing strategy. Also, it is an excellent time to find out preferred distribution vehicles and content formats. For example, if your customers like podcasts instead of videos, you would like to create a podcast rather than start a YouTube channel. Build a Calendar for Your Content Now, with your distribution platforms, formats, and topics identified, you need to build an editorial calendar. It is better to create a minimum viable calendar that will help you to publish regularly. Also, keep your expectation realistic. The calendar is fair if you need to post a blog in a month or review your LinkedIn profile quarterly. Set Goals That You Can Measure It is essential to connect goals that you can measure to all your tactics. For example, if you want to earn brand trust, you should gain at least 50 subscribers in the next three months to your newsletters. You can use various tools that can help you measure your goals. Above all, you need to remember that you have created the personal content marketing strategy alone and doing it all alone. There will be no client or boss expecting your content. So, you should set deadlines for every step in the production and distribution process of your content. Source: Create a Content Marketing Strategy for Your Personal Brand: Here’s How

When you ask how much Google ads cost or, most significantly, how much you should spend Google ads, you will undoubtedly get different users’ answers. It’s a reasonable question that everyone asks and most specifically newcomers. After all, all those new to Google advertising are probably most interested to know how much they may need to spend on advertising on Google and whether they can afford it or not. However, there is a clear-cut answer to this question. In this article, we will give some useful details that can help you set your budget for Google ads. Google Ads: How Much Do These Cost You? As per Google, the users can spend as much or as little they wish on Google Ads. However, it’s not clear how much exactly that ads will cost you. The answer to this particular concern is discussed in this article, but you need to understand how Google ads budget works before that. The users can set a lifetime or a daily budget for their campaign within Google ads. They can do it regardless of Google ads cost. Daily Budget For example, if the users want to spend $ 400 on Google ads every month, they can set a $ 40 budget daily. It means when this $40 budget set daily will exhaust; then your ads will stop appearing. Lifetime Budget The feature allows the users to put in their total spending for a specific campaign. For example, suppose you wish to run an ad for a particular holiday or a particular time. In that case, you can use this feature to enter your overall budget for a particular campaign. Once your set budget is exhausted, your ads will be stopped appearing on Google. Google Ads: Their True Cost If you want to understand the real cost of Google ads, you need to know how Google charges various advertisers. The most common way that Google adopts is PPC or pay-per-click basis. With the PPC feature, you will only be charged when someone will click on your posted ads. No clicks mean no pay. In simple terms, it means that if 2,000 viewers saw your ad and even not even a single person clicked on it, then you don’t need to pay a single penny to Google. It also means that if 2,000 viewers clicked on your ad, then you will need to pay the cost associated with each click. For example, if every click costs $ 5, you will need to pay $ 10,00 for 2,00 clicks. Here, a common question occurs that what will happen if the number of clicks will exceed what they can afford. Here, you don’t need to be worried. You can set a daily budget to control your costs. When you select a daily budget, your ads will be stopped appearing once your budget will be exhausted. Another concern that is most common among Google ads users is the cost per click. How You Can Get an Idea About Your Cost Per Click Here, the users need to understand that cost per click varies on the keywords that they target. You can understand this with these two examples where the cost per click is different based on different keywords, such as the average CPC for the keyword “landscaping company” is $3.52. In contrast, it is $400.00 for the keyword “car accident lawyer.” The massive difference among the CPC of different keywords is visible here. When you look at CPC costs, you need to keep their lifetime value in your mind. The right PPC agency can help you the best in your keyword research and identify the most suitable keywords to target based on effectiveness and cost. However, you can also use Google Ads keyword planner and do your keywords research without paying any fee. Google Ads: How Much You Should Spend? Setting a budget for your Google ads is very much like a double-edged sword. If you do not get enough clicks, then there are enough chances you will not generate conversions. On the contrary, when you spend too much money, it will risk you wasting a lot of money without getting satisfactory results. Here, you need to take a very balanced approach, i.e., spending enough capital to generate 100 clicks at first. It can appear different for every business based on the average cost-per-click in the industry. Generally, you need to spend about $600 every month at a minimum for most industries. When you generate the first 100 clicks, then analyze the performance of your campaign and optimize it. After that, you can spend enough to develop your 100 clicks the second time. Here, you again need to analyze the performance of your campaign and optimize it. The same procedure you need to follow when you generate your 100 clicks the third time. Further, you need to look at your conversions and continue making tweaks to your campaigns to increase them. How to Reduce Your Costs on Google Ads The users can reduce the costs on the Google ads increasing their quality score. Your quality score includes the things like your ad relevance, click-through rate, and landing page experience. Working on these points will help you boost your return on ad spend. When thinking about Google ads cost, you should remember that Google uses to charge you the cost per click. It means your price on ads will vary based on the exact keywords you have chosen. So, it is essential to select the right keywords which require in-depth research. When you need to choose between spending less and spending more, you always spend more to bring you more opportunities. Source: Set Your Google Ads Budget