Campaign Management

[Free Takeaway Included – Strategy Deck to Drive Organic Traffic] There are several ways in which a user can land on your website. They might have run a search for something, they might have clicked an ad on social media pages or they might have checked user reviews in Reddit forums, they might have directly entered your website URL... Behind every way that a user enters your website lies varying user intent that depends on which stage of the purchase journey the user is. User intent or the...

What Campaign Management entails Nike’s “Just Do It” is probably the most famous campaign of all times. It took the business from $877 million to $9.2 billion in worldwide sales, just like that. That is the power of a well-executed campaign. Managing a campaign is where the success of the whole thing lies – campaign management is all about the planning, execution, tracking, and analysis of a marketing initiative. It involves many attempts to connect with customers – through email, social medi...