As a technology company, you have a clear advantage over your competition. One way to achieve better performance is to strategically utilize strategies that help generate leads and grow your business.
In this post, we provide six strategies that every tech company must incorporate as part of their B2B marketing strategy. In order for these strategies to work effectively, they must be properly implemented and used as part of the company's overall B2B marketing strategy.
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Technographics provide a complete picture of buyers and their relationship with your company. Leverage this data to define which outreach methods will produce the best results for your business.
Sales and marketing teams often struggle to identify which communication channels will be most effective in reaching out to potential customers. They also lack insight into the factors that correlate with the likelihood of converting a lead.
This article can help guide you on how you can leverage technographics for your B2B sales and marketing success.
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Halloween is one of the most popular American holidays, and because it falls on a Friday this year, businesses should be prepared to take advantage of what it brings. There are many benefits to sending email marketing campaigns related to Halloween: it attracts an additional 25% more clicks and opens and 45% more replies than average, as well as helps expose your brand to those who do not know you.
To help you plan your email marketing, we’ve created a checklist with six tips for planning the perfect Halloween campaign that will get people into the spirit.
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As a business owner or manager, it is your job to know what is happening in your industry. With the wide variety of products and services available for purchase nowadays, it can be difficult to keep up with all the changes and innovations as they happen. By knowing how qualified your potential customers are before you begin offering them a product or service that they may not be interested in purchasing makes all the difference in the world.
This blog post will teach you how to qualify B2B leads and will help you spot early warning signs that there might not be any market for what you have designed so far.
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If you're a business executive, marketing manager, or emailer in general, you know that email deliverability and open rates depend on how well your emails are written. And while AI has been successfully used in the marketing industry for years, it has been less successful in this regard. But is it still a valid proposition? This article provides a brief overview of how AI can benefit your email campaign and how it can help increase open rates and email deliverability.
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It can be a frustrating experience when you're not seeing the results that your marketing efforts are promising. This article will provide some insight into what to do if inbound marketing isn't passing enough leads for your business.
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The B2B buyers journey is an essential part of marketing strategy. It can help marketers better understand and target their audience with the right ads, making a successful marketing campaign more likely to be effective. Knowing what your potential customers are doing will also let you identify which stage they're at on their own individual journeys, giving them personalized support as needed throughout each phase.
In this blog post, we will take you through three stages of the buying process.
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Modern-age marketing demands contemporary marketing platforms and systems. With email automation tools being introduced, we can say that email marketing is
becoming a platform of focus now. Emails can reap up to 4300% ROI. So, why try for less when you can get more with a little more effort? Span Global Services, through its validated Zoho users contact list, helps contemporary marketers in establishing niche markets for prospect engagement, sales lead creation and revenue generation.
If you want to pursue prospects from known markets, then use our List of Companies that use Zoho in USA to promote upgraded versions of cloud computing products and services.
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Sales and marketing are oftentimes depicted as being at odds with each other in the world of business. With conflicting goals, methods, and processes, this is not entirely surprising. But this does not need to be the case! You can actually make these two work together in a harmonious way to ensure that your organization's objectives are achieved efficiently and effectively.
In this blog, we'll cover some solutions that can help you integrate your marketing efforts with your sales goals.
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Data scrubbing is one of those buzzwords that people can't seem to stop talking about. It seems that every day, a new article comes out touting the benefits of this seemingly ambiguous process. But what it is exactly? And how does this data scrubbing affect your sales strategy?
It's time to take the confusion and mystery out of data scrubbing in order to understand what it means for your sales strategy. This post will go through the basics so you have a better understanding of exactly how data scrubbing affects your sales strategy.
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