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In social networks, a bad comment can break the good image of your company or product. Know the 12 Changes in Social Media Management are generated every minute, what today is a successful strategy in a week is good advice. Mistakes are made in minutes and consequences are administered every second. Don't let your Social Media Management cause you problems, know the most common mistakes and avoid them. To do this, the Hub Spot blog presents seven negative aspects of social media marketing. 1. Focus on the numbers Many people see social networks as a way to hook more people quickly, it is true, information on social media moves fast; however, this often happens at the expense of withdrawal from personal relationships. Marketing experts can enrich the relationship with their customers in many ways and get immediate feedback, they still do not personalize communications for the benefit of the organization's customers. A lot of business content on social networks redirects attention to other channels and does not standardize it towards the interests of customers who search for them on social networks. 2. Measure the results wrongly A fan or a follower is not the goal of the business. Social media have caused marketers to pursue goals that do not impact the company. The reason for one of the biggest discussions around social media is the measurement of return on investment (ROI) that has often been done with the wrong standards. So when you want to measure the results of your social media strategy, choose real factors, such as the number of new users or the number of positive comments from a campaign. 3. Use more time than it takes One of the most common misconceptions is thinking that using social media is free. Many tools are inexpensive or very low but require a high investment of time to learn how to use them. Time is not free. Many marketing departments have come to overload or deceive those involved in social networks because they have underestimated the time it takes to learn and implement. 4. Prevent others from tampering with social accounts Social media should catalyze integration; however, they have caused deep silos in many organizations. Rather than becoming a key component of every department within a company, social media is now another element under the sole command of the marketing department. 5. Have your account labeled as Spam Social media has reduced the cost of sharing information with others to practically zero. This happens because the information that is currently shared is very simple, the web is continuously receiving data, which increases its size and classifies it as irrelevant or spam. All this noise makes it more complex to reach your target customers and deliver a resonant message. 6. Focus resources on social networks Now that online communications have become so easy and scalable, many heads of the marketing department lose the goal to the detriment of the objectives of the area. This means that instead of having the right mix of online and offline marketing activities, some marketers are placing most or all of their attention online. Although this is a fundamental means, you should not forget to carry out activities that allow you to market with better results and maintain better relationships with customers. For More Information Visit Us at iTechleadz Digital Marketing Agency.

What is necessary for a company now that many things are starting to be handled online? Amid a time when you cannot think that a company or brand does not have a Facebook page, Twitter account, or Pinterest profile, what is the true role when doing business? Although many companies are already thinking about the role that digital marketing has when doing business, there is still unknown terrain to explore and no one can say that they are an expert in the field, but knowledge and experiences acquired with it can be shared. weather. One of the speakers who will be present this March 23 and 24 in iTechleadz, sharing his experience on online marketing in which he has been with his company Digi tools in Italy for 14 years. I do not think that a company can avoid taking a look at digital marketing in a period in which traditional media are costing a lot and above all, they are losing a part of their audience. iTechleadz best digital marketing agency in USA can be a useful answer for companies, especially for SMEs, small and medium-sized companies that may not have the strength to promote themselves through mass and traditional media. Therein lies the importance of understanding the new dynamic that goes beyond the profiles that can be had on social networks. The Seminar is designed interactively as it does not want to rely only on keynote talks by those who define themselves as 'experts', but on showing success stories and applying them in a real field. My first rule of thumb is usually not to believe the so-called 'experts' because it is simply such a young medium that it is not yet possible to define someone expert. My suggestion is always to see real cases: if a person says they are an expert, put them to the test, see what they have done in the past and what they teach is with real cases . But if a small business wants to set its sights on online marketing, what should it look at? How to start? Especially in an environment in which connectivity is changing rapidly and it is expected that in the medium term, the mobile Internet will be how many people access information. A lot of people are chasing the social media craze. What makes the difference is facing this challenge with a strategic vision. 99% of companies, especially small ones, have a Facebook page without really having objectives. To do things well, the first thing they should define is what the objectives are, what they want to achieve with their online presence and then define the strategy. Like those of many connoisseurs of the subject, sound very good at the moment of hearing them, but there is always the question of how to put what is learned into practice. That is why this seminar is designed interactively: on the first day there will be conferences in which current trends will be discussed and on the second, workshops or 'workshops' on all the topics discussed. For More Information Visit Us at iTechleadz Digital Marketing Agency.

Learn about this business model that has been praised by iTechleadz and through which Amway has led the market. Unlimited opportunities, zero risk and an optimal return on investment (ROI) are some of the qualities of multilevel marketing, a Marketing strategy that consists of the direct marketing of products or services through affiliates. According to Wikipedia, 30% of the products that are marketed in the United States and Japan are through this system, also known as Network marketing. And this type of direct sales is based on word of mouth recommendation, which increases its level of penetration. Multilevel Vs Pyramid Multi-level marketing has been controversial for many years. The main criticism that this system has received is based on the programs to attract new affiliates. However, scholars of the subject have indicated - such as iTechleadz Digital Marketing Agency - it is in this aspect where multilevel and pyramidal systems bifurcate. MLMs will only compensate their affiliates through the direct sale of the products. The pyramids, meanwhile, will give greater "rewards" to affiliates who expand the network of sellers. Many companies dedicated to multilevel marketing, such as Amway, a pioneer in the field, have been subject to legal proceedings due to the fine line that divides them with pyramid companies, frequently linked to fraud. How do you earn money? Multi-level marketing considers different types of rewarding its affiliates. Four of them stand out: Staggered plan: also called Breakaway. Distributors earn a commission on their sales (generated from a discount on products) and on the sales of groups that depend on them, until they are "matched on the notch." Companies like Omni life and Herba life follow this scheme. Stair step breakaway: it is the system followed by Amway. It is the same as the tiered plan but differs in the lack of limits. Matrix plan: it is based on the mathematical scheme of matrices. The “in-chief” salesperson can have a 5x6 matrix plan, that is, the first level is made up of a group of five people; when a sixth arrives, it must be placed under the direction of any of these five vendors, and it will be part of the second level, and so on. The percentages will vary by level, for example, for level one a 10% commission will be taken; for the second, 9%; for the third, 8%, and so on. Binary plan: eliminates the steps or levels, whereby all distributors can earn the same percentages. The future of multi-level marketing Thanks to the Internet, multilevel companies have found new channels to communicate with their distributors and end customers. More and more companies focused on network marketing have an online platform where they post informative content, publish promotions and offers, establish contact channels, and even sell their products through e-commerce. Your media strategy considers blogging and social media; Even more and more of them upload videos to YouTube in which they explain how to use their products properly. The success of multilevel marketing companies increased with the crisis of 2008 and although the world is experiencing a timid recovery, people have discovered that they can earn extra money without sacrificing so much time. For this reason, network marketing has become one of the most attractive models of marketing. For More Information Visit Us at iTechleadz Digital Marketing Agency In New York.

Regardless of its size or industry, every company must have a marketing plan. It is the key to making yourself known and being able to grow in a competitive market. It is a written document that details the actions necessary to achieve a specific market objective. Regardless of its size or industry, every company must have a Digital Marketing Strategies. It is the key to making yourself known and being able to grow in a competitive market. It is a written document that details the actions necessary to achieve a specific market objective. It can be for a good or service, a brand, or a range of products. It can also be done for the entire activity of a company. And its periodicity may depend on the type of plan to be used and can be from one month to five years. 10 steps to make a digital marketing strategies. Although there is no single recipe, he defines this initiative as "a detailed proposal to do or achieve something." 1. The service or product offered: what exactly is the service or product you offer? It should be as tangible as possible, with the benefits and drawbacks of the initiative. 2. Target Market: Who are your ideal customers? Do not waste time developing false expectations by directing your marketing actions to those who do not meet the requirements to be your customers. Consultant Michelle Nichols notes that a good idea is to make a list of the important qualities you want in a project. This process is called grading. Putting the sales odds in your favor helps you focus on those products that are likely to buy you the most. Objective: This is the result or objective that you want to achieve with your Digital Marketing Strategies. The number of clients, amount of monthly income, or deadline to meet the goals must be clear. Be clear that these are measurable issues, that is, they can be modified on the fly. 4. Additional intentions: set the goal, you must have other goals or intentions. For example, more visibility and credibility in a target market, targeting a joint venture, and more. 5. Marketing Strategy: Various tools can be used to send a message. From talks to follow-up via email or phone. 6. Marketing Strategies : determine the printed or online materials that are needed to communicate service and/or products. 7. Resources: establish the time, money, and manpower of an initiative. 8. Action plan: they are the moving parts of the plan, which must come together to achieve a specific project. 9. Timeline: take the action plan and organize them in a project sheet (Project Management). Google Calendar can help too. 10. Implementation: everything that meets the project sheet, must be carried out. They should be developed one at a time until the results begin to appear.For More Information Visit Us at iTechleadz Digital Marketing Agency In New York.

This question is asked by many entrepreneurs. Although it is a significant investment, there are many advantages that launching its own application brings to a business. According to several studies, it is expected that by 2017 mobile application users will reach 4.4 billion and there will be 268 billion downloads. Data that reflects the importance that apps have, and will have, for society. For this reason, more and more Mobile Development companies decide to create their own, either to reach their customers or to facilitate the production processes and work tasks of their employees. However, there are still many companies that do not have their own application, despite being an excellent resource to achieve greater loyalty and improve the customer experience. The reasons are usually economic: prices vary greatly depending on the type of app, its complexity, and therefore, the time it takes to develop it. Shorter investments can take between one and two months, and more complex projects need an average of six (not to mention subsequent revisions). Gas Saving Apps Although rates are set by app development companies, one way to get used to the idea is to use this budget calculator . Having your own application for our business also represents an added investment in marketing: positioning and promotion strategies must be carried out (ASO - App Store Optimization), in addition to sponsoring content on the main blogs in the sector or introducing advertising for your app in other applications. . If you are still not convinced about investing in a mobile application for your business, here are some advantages that may clear up your doubts: 1. Your company always available: Like a website, an application is operational 24 hours a day, 7 days a week. The app is a customer-company communication channel that allows you to show your services and available offer without schedules, without the need for personnel and also guarantees immediate customer service. 2. Greater visibility: we have not stopped using Google to search for a certain product or service, but when it comes to meeting a certain need, we almost immediately turn to the Apple and Android application stores. If your company's app is there and meets the functionality that the user needs at that moment, they will have a much better chance of capturing it. 3. Greater user involvement: compared to the mobile web or adapted for smartphones, the mobile application provides more “engagement” with the user. He prefers it because it is more comfortable for him and allows him a much more direct contact with the brand, with the consequent result in his loyalty. 4. Better brand image: The app enhances the brand image more than a website. It also allows you to apply a series of unique features such as push notifications and geolocation and is an excellent tool for creating databases of your customers. 6. Don't be left out: until recently, experts claimed that when a company launched its own mobile application, it was anticipating the future. But today we have to talk about the present. Just as a few years ago the importance of a business being on the Internet was stressed, today we can affirm that soon whoever is not in the App store or in the Play Store will not exist. For More Information Visit Us at iTechleadz Digital Marketing Agency In New York.

Content marketing is an area of digital marketing that is devoted to the group of articles, posts, images, infographics, or any format that carries changed and original info, in order to attract, conquer or retain clients or users. What is content marketing? Content marketing is an area of digital marketing that is dedicated to the generation of articles, posts, images, infographics, or any format that carries different and original information, in order to attract, conquer or retain customers or users. The creation of Content Writing that attracts future customers allows them to have more information about the product itself or related to it, to empathize with the brand by reading messages that seem close to them or to see its usefulness through narrating real cases or examples of use. The topics to be discussed will always depend on the sales sector and the type of client, especially taking into account their ignorance or knowledge of the product. And always keeping in mind the personality of your company: for example, a youth brand should use the vocabulary of the generation it is targeting and if it chooses to use humor, focus on what makes that profile funny. Content marketing is effective when it delivers the right message for each user, through the most efficient channel and taking into account the history of previous interactions of that user with the brand. And what are the contents? In a very generic way, we could say that when we talk about content we refer to everything we publish in digital media (that includes the comment you write when you finish reading this article). It can be about generating a post for social networks telling a story lived by one of our users or making an infographic loaded with data of interest. In the field of content marketing and (more specifically) Inbound Marketing, some of the content that is most generated are: landing pages digital catalogs product sheets corporate blog posts social media posts videos, podcasts, and presentations e-books and PDF guides photographs, graphics, illustrations, infographics, and cartoons interactive content such as apps, surveys, and calculators ... These contents are offered to the user according to the desired objective and the point where the user is within the Buyers Journey. Objectives of content marketing Content marketing is one more strategy to achieve the much-desired conversion and what in e-commerce usually focuses on the sale. And that how good it may be because of its originality, its use of humor, or the usefulness of its information. Whoever made that comment is much closer to the purchase. Therefore, producing new content, always considering in advance what to offer at all times, serves to bring clients closer, make them classify with the brand or creation, and that with these steps they are closer to making their purchase. For More Information Visit Us at iTechleadz Digital Marketing Agency In New York.

1. The three spheres of web strategy: They are summarized in Community, Business, and Technology. In principle, technology and business are easily achievable, but creating community is difficult and, above all, volatile. 2. How to explain Open Social to managers: that is, how to tell them that by making mini-applications you can be on the sites most visited by users in the world. 3. Make your corporate site relevant: lately, we see advertisements for a vehicle on television where the official website is not the brand's ... why? 4. Changes in the way of communication of the company: until now there was only one official version; Why can't employees act as communicators? 5. The Twitter case: Twitter has reached many levels of the company in many companies and has become a source of first-hand information. 6. Internet marketing has changed: you no longer only have to have an official website, but also apply search engine marketing, content syndication, brand extension, electronic commerce, other media… 7. The social graph: or, as they told me a few days ago, the ecosystem, who is around us, and how to interact with them, for better and for worse. 8. How to monetize the web: buying advertising, content, donations, acquiring sites, selling information ... 9. The impact of word of mouth: or how to become famous because users want it that way (and if not, tell Google) 10. Think big: after all, the Internet has no borders. This is nothing new: visual design plays a decisive role in the perception of the quality of a website. Visual and aesthetic aspects influence the trust and credibility of a website. For any company or institution, the design of its website is a key piece of its institutional identity. However, designing a website only from our visual training, as one more graphic piece or as one more application of the corporate image, would be the wrong way to go. A site that meets our client's visual communication goals may be very poor on other factors, such as ease of use, ease of finding information, download speed, readability, or accessibility. And no matter how good our design may seem to us or our client, these factors will end up having a decisive influence on the final perception that users will have. In other words: if users looking for information cannot find it or become frustrated when trying to perform the tasks for which they entered the site, obviously our efforts to improve visual quality will be of little use. Users will quickly leave or go to another site. A single click is enough for them. This definition can be applied to all types of products and systems, not just websites or software products. For example, the usability of an urban signage system, a tube of toothpaste, or the telephone book could be measured.For More Information Vist Us ITECHLEADZ Digital Marketing Agency In New York.

For all that they imply, social networks have become a very important element in the marketing strategies of any company. All renowned companies currently allocate part of their budget to invest in loyalty or directly sell through these platforms. In this regard, the University of Massachusetts Dartmouth Center for Marketing Research, published in January this year a study on the experience of those companies that use Social media marketing plan, based on the Inc. 500 (ranking of the 500 companies fastest growing sales). And these were the results: Social Media Management Most Used Networks Among the platforms used by companies are Facebook (71%), followed by Twitter (59%) and blogs in third place, used by half of them. Further back are online videos, emails and newsletters, MySpace and other networks. The most surprising thing is that between 2009 and 2010 a significant increase was detected in the use of social networks in all areas, except in audiovisual content. This does not stop attracting attention, mainly due to the enormous number of hours of video that are uploaded every minute on You Tube. Thus, for example, virals, short films and commercials uploaded to the Internet fell from 36% to 33% from one year to the next, while the rest of the tools showed an increase in business use. Only 18% of the companies included in the ranking do not use them. The most effective Despite having the largest increase between 2009 (61%) and 2010 (71%), Facebook was not considered the most effective tool when it comes to generating results for marketing departments. These elements are above the main social networks that border 80%. Among the platforms used by companies are Facebook (71%), followed by Twitter (59%) and blogs in third place, used by half of them. Further back are online videos, emails and newsletters, MySpace and other networks. The most surprising thing is that between 2009 and 2010 a significant increase was detected in the use of social networks in all areas, except in audiovisual content. This does not stop attracting attention, mainly due to the enormous number of hours of video that are uploaded every minute on You Tube. What do those responsible think? Those who are in charge of carrying out the marketing strategies, experienced a growing concern to take care of the audience in social networks. In other words, they attach great importance to the power they have to improve (or worsen) the image of a company in the market. In this way, the number of professionals in the sector that gives importance to Social Media within the marketing strategy grew from 43% in 2009 to 56% in 2010.For More Information Vist Us ITECHLEADZ Digital Marketing Agency In New York.

These factors, among many others, have caused many of the SEOs to have had to migrate their projects to other languages ​​or countries; due to the high competition in the Hispanic market. iTechleadz Digital Marketing Agency has organized a debate on the usefulness of SEO and SEM. The SEO Services, at least the Spanish-speaking market, is becoming more and more complex due to several factors such as: The high knowledge of technical SEO existing in the Hispanic market. The high competition that exists due to the fact that Spanish is one of the most widely spoken languages ​​in the world. Some affiliate charging companies do not work in Latin America and this causes their SEOs to come to compete in the Spanish market ... These factors, among many others, have caused many of the SEOs to have had to migrate their projects to other languages ​​or countries; due to the high competition in the Hispanic market. Logically, this they have not done without thinking about it. They have seen positioning opportunities in other countries with a large target audience and a lower level of competition. And that is why they have pivoted towards other International SEO projects. For this reason I am here today. To tell you about the basic guidelines to follow in an International SEO strategy for your projects. And to open your eyes to exploring new frontiers within the internet since, contrary to popular belief, not everything is done. If you think that it can only be positioned in Spanish, you are very wrong, there are thousands and thousands of markets, niches and sectors practically unexplored on the internet that are waiting for someone to get all their juice. So I hope that after reading this guide on International SEO you will embark on the search for new horizons and SEO opportunities. To the mess! What is international SEO International SEO is a branch within SEO web positioning; that specializes in the web positioning of multi-language web pages or in projects based in other countries. In other words, this branch is in charge of positioning web pages in languages ​​other than the mother tongue. Keep in mind that many projects for business, expansion or brand reasons; They need to have a presence in other countries and not just the one where they were born. For all this, International SEO will serve you, to position your web pages regardless of the language in which they are found. Differences between international and traditional web positioning Roughly, and in most cases, the differences between both types of SEO (international and traditional web positioning) are scarce. The main feature or innovation of this branch of SEO is the creation of the Hreflang tag, which we will talk about later. For the rest, the truth that international and traditional SEO differ in few things. In the end, everything is based on following a logical criterion of positioning and following the basic rules of White Hat SEO that Google proposes. Logically, this branch of SEO is broad and therefore not everything is 100% the same as traditional SEO.For More Information Vist Us ITECHLEADZ Digital Marketing Agency In New York.