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By: on September 8, 2021
Social networks have become a daily topic. Despite this, little is discussed about its use in educational spaces, be it school or university. We interviewed not to present a complete panorama of the relationship between education and social networks, but to generate interesting reflections for researchers, teachers, parents, and students in general. Social Media Marketing have become a daily topic. Despite this, little is discussed about its use in educational spaces, be it school or universit...
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By: on September 7, 2021
Living from content and positioning it has more complex challenges and several paradigms begin to change in my head. I drop a few points that are bothering me recently: Living from content and positioning it has more complex challenges and several paradigms begin to change in my head. I drop a few points that are bothering me recently: If your key ranking content can be summarized in just a few words or 140 characters, don't think it will remain as relevant in the future. If today I want to kn...
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By: on August 28, 2021
More and more companies are taking advantage of the benefits that these platforms can deliver. Do you add up? For all that they imply, social networks have become a very important element in the marketing strategies of any company. All renowned companies currently allocate part of their budget to invest in loyalty or directly sell through these platforms. More than one billion people from around the world on social networks are in direct and constant contact with customers, and the opportunity...
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By: on August 28, 2021
Discover the benefits of having a Marketing Strategy that transfers media and unifies all campaigns. One of the main mistakes marketers make is that they tend to think of their strategies through the Internet as something independent of everything, completely forgetting about the campaigns developed in other media such as television, print, and radio. There is a tendency to believe that one competes with the others, when in reality each one has its value and fulfills specific functions, but fo...
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By: on August 26, 2021
That the seller is able to influence consumer decision-making goes through the fact that he is able to understand certain psychological processes. Conversion optimization techniques consist of trying to increase the chances that a user will take precisely the action that the online marketer wants them to take. For this, it must influence the decision-making of the consumer, and that is only possible when starting from the knowledge of the psychological processes that determine the consumer's de...
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By: on August 25, 2021
Content marketing is the strategy par excellence to achieve brand positioning in search engines. A good positioning on the web gives brands the possibility of obtaining traffic, positioning and audience engagement. That is why more than thinking about a keyword strategy to influence SEO (search engine optimization) positioning, it is necessary to design a strategy that generates value to the audience, where content is the ideal bet. If you are also initiating a content marketing strategy in or...
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By: on August 24, 2021
Miracle recipes do not exist, but with these recommendations any brand, no matter how small, can be promoted and consolidated on social networks. By now, any company knows that social media is a unique channel with its own (unwritten) rules. Their organic and constantly changing nature, dependent at all times on what users dictate, make them a setting where everyone participates on equal terms. It is as easy to make noise as it is to lose yourself in it and go unnoticed. So is there a key to gr...
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By: on August 23, 2021
If a Small Business does not yet have a presence in the Digital world, it is time to take initiatives in this regard, since the web offers an infinite universe of opportunities to make it grow, and current clients will also be eager to start interacting with the brand in the world. virtual. If a small business does not yet have a presence in the digital world, it is time to take initiatives in this regard, since the web offers an infinite universe of opportunities to make it grow, and current c...
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By: on August 21, 2021
There are more and more entrepreneurs who decide to start an online project. However, it is a fact that to create a web page or an online store, you not only need to think about the design, but you must also consider where the information will be stored. Itechleadz Digital Marketing Agency help to choose the best option. There are more and more entrepreneurs who decide to start an online project. However, it is a fact that to create a web page or an online store, it is not only necessary to thi...
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By: on August 20, 2021
Adobe launched a survey aimed at marketers, and the findings were surprising: 76% of respondents believed that their industry had changed more in the last two years than in the previous fifty. Adobe launched a survey aimed at marketers, and the findings were surprising: 76% of respondents believed that their industry had changed more in the last two years than in the previous fifty. Six years later, this trend has become more acute with the advancement of new technologies, which have revolution...
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By: on August 19, 2021
Online platforms are an excellent tool to promote your business, today from Positioning Web Systems we want to show you how to grow your business using social networks. Maybe to get groups on Facebook you promote yourself on Twitter, but this is not somewhat formal, it would be best to have a plan and place all your energy in the social network that benefits you the most. Remember that there is a range of online communities, you will not be able to be in all of them, but you do need to be in the...
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By: on August 17, 2021
The content strategy for web and social networks: simple explanation. Thanks to the informal meetings and conversations that I have with other online marketers, and from the comments and questions of attendees of the social media courses in which I participate, I have learned that for many brands, it is difficult to know what kinds of things publish, and how this content will help you meet your digital goals. After a while, I began to see that there was a relationship of multiple things: Bran...
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