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Undoubtedly, videos are more popular than ever. Video marketing uses video content to promote products or services and increase engagement on digital channels while educating customers. Is it worth considering using videos for promotions? Yes, it is. Everyone is creating videos, and they are one of the most versatile and profitable digital marketing tools out there. Here are eight reasons why video marketing works for businesses.
Capture’s Attention
Whether it is creative effects or high-quality, engaging content, videos can grab the user’s attention within seconds. People scroll through content daily, and since most of them are pictures, an eye-catching video can create interest.
Because of the short attention span, the first few seconds of your video need to be compelling enough to make users continue watching past those precious seconds. Videos are known to hold attention for five times longer than static photos.
Boosts Conversions
More than half of the consumers watch videos before considering a purchase. There’s a higher chance that they will buy it if users have an opportunity to see products being used through videos. Video reviews offer more insight than written ones and are considered more genuine.
They are also beneficial for websites since they are engaging enough to keep users on the pages for a more extended period which encourages them to explore the website too. Many users aren’t keen on digging through information to read product descriptions, so this is great for them.
Attracts New Customers
When it comes to attracting a new customer base, videos work amazingly. Multiple channels such as Facebook, Instagram and Youtube allow you to upload brand videos and also reach different audiences. Since video communicates messages more effectively than written content, it’s great for attracting the right type of visitors.
If someone stops watching your videos within the first couple of seconds, most likely, they aren’t interested. Your goal is to attract prospects, and if they aren’t interested in what you’re sharing in the first place, they aren’t likely to purchase. Video testimonials are much more effective since they provide authenticity and are considered more trustworthy than easily faked written reviews.
Popular Form of Content
Our brain prefers video because it retains visual content better than written words. According to studies, the average viewer remembers 95% of information if they watch it, and only 10% if they read.
Consumers like it because it’s easy to digest, engaging and entertaining. Video is also very accessible to anyone with internet access, both to watch and to produce, which adds to its popularity. Even influencers increase their video content so that they can meet the needs and demands of their followers.
Builds Trust
Videos are one of the best mediums for building trust with your audience. Compared to written content, videos feel more transparent to viewers because it gives them a chance to see the people behind the brand. Building a solid foundation with your customers can really benefit your brand.
You can tell a story through videos, engage users better, and evoke different emotions compared to other static content. YouTube is a powerful tool to use- promotional videos on the platform can foster trust among viewers. An effective video marketing strategy can help you showcase your products effectively. If you run campaigns for your products in engaging ways, it can increase a viewer’s trust in you.
Preferred By Google
Google loves video content. In fact, Google prefers video over articles. The reason is simple- because users like video content. Many make the mistake of not considering the end-user. So, if you incorporate videos into your content, you’re likely to rank higher. Analyzing changing customer behaviors can help you to understand the approaches that Google takes to improve user experience.
Similarly to optimizing text content, ensure your videos are search engine optimized. Use compelling titles and interesting descriptions with links that direct users to your website.
Explains Better
Users are more likely to understand your service better and purchase it when you show how your product works. As previously mentioned, user’s retain visual content better, so it is easier to explain complex concepts that would otherwise be difficult to convey through words alone.
You could use a creative animation to make your message more interesting. Your videos need to be fun to watch so that people are interested in viewing them. New product or service launches can be announced using videos rather than just words.
Encourages Sharing
Social media networks are equipped with features that allow users to share videos with others seamlessly. Live Video on Facebook, Instagram Stories and LinkedIn Stories are examples of how content has evolved across platforms to accommodate more videos encouraging users to create their own and share it with their friends.
Videos are a great way to increase engagement and improve brand awareness. It also helps to direct traffic to your website and promises great potential in increasing ROI. If you are looking for a digital marketing agency that can help incorporate stunning videos into your content, our digital marketing team at Adaan can help you improve your marketing strategy.
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If you have a small business, you know how important customer satisfaction is for your business growth and success. The best digital consultancy can help you adapt to the customers changing needs, and in this digital era, it means taking your business where everybody else is- online.
Digital marketing is a broad but simple term that essentially encompasses any form of marketing that happens through the digital world. It includes various strategies such as email marketing, which involves sending commercial messages to subscribers or social media marketing, which aims to expand reach using social media platforms.
Reliable Digital Marketing Strategies for SMBs
Search Engine Optimization
More commonly known as SEO, it refers to increasing website traffic through organic search results. It is one of the most significant digital marketing strategies and involves optimizing content to rank higher in search results. According to Clutch, only 44% of businesses invest in SEO, making it more likely for that percentage to gain an edge over the competition.
Pay Per Click
Unlike organic alternatives, PPC is an advertising model where advertisers pay based on the number of clicks they receive. The pay-per-click model is offered primarily by search engines and social networks, and the most popular platforms include Google Ads, Facebook Ads, and Twitter Ads. Search ads are one of the most common ads, and they appear when people search on Google or any other search engine, particularly commercial searches when they are searching to buy. In pay-per-click advertising, advertisers are only charged when a user clicks on their ad, hence the name “pay-per-click.â€
Web Design and Development
An effective website that engages users must be aesthetic, user-friendly, informative and helpful without having confusing navigation or overwhelming design. It should solve their problems by delivering the most important and relevant information to visitors when they need it. Your website is more than just a domain- it’s a platform where you share your story, delight your customers, and ultimately grow your business. Collaborating with an experienced digital marketing consultancy can help you create a well-functioning website that:
Explains your brand, goods, and services
Draws in traffic
Answers questions
Nurtures leads
Converts Prospects
How Does Digital Marketing Benefit SMBs?
Provides Equal Opportunity: Digital marketing is not restricted to big corporations or multinational companies but sizable budgets. Small businesses can advertise their products, services, and brand to the same audience.
Cost-effective: Small businesses can find digital channels that work best for their business making huge investments. The best digital marketing consultancy can expand your reach to a larger audience with digital marketing.
Increases Revenue: A successful digital marketing strategy drives more conversions and an increase in revenue. A combination of multiple marketing strategies implemented together brings a high response and positively impacts the revenue.
Targeting the Right Audience: The top reason for digital marketing’s success is the ability to reach a wide audience. Social media platforms and search engines create pools of prospects that will be interested in your products or services. The interactions with the target audience are result-oriented and helps you save resources and a better ROI.
Helps in Mobile Marketing: Today, more than half the world owns a smartphone. We all spend a lot of time on our mobile devices, which is why businesses need to make their websites responsive but also mobile-friendly. You can avail yourself of digital marketing services from a professional agency that specializes in mobile marketing.
Produces Measurable Results: You can determine which tactics work best by measuring campaigns in real-time and adjusting your campaigns for greater success. Measuring results and evaluating performance is possible for any digital platform- it helps you in making better decisions.
If you are a small business owner who wants to hire a digital marketing agency to establish or improve their online presence to grow your business, contact us at Adaan Digital Solutions.
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There is no doubt about the vast scope of social media marketing in India, as the number of users increased by 78 million (+21%) between 2020 and 2021. Even though social media platforms are gaining popularity, the user’s attention span is only declining. In such a case, posting engaging, shareable content is a real challenge for brands who want to connect with their audience and expand their reach.
Algorithms have reduced reach, and the competition is only increasing each year, which makes standing out and rising above the rest even more difficult. The right digital marketing agency will provide a healthy mix of informational and promotional content to engage the audience. Follow these best practices and tips for the top 5 social media platforms.
Twitter Tweets
Twitter has a verification process that, unlike Facebook, enhances trust and assures people that the business is genuine, which can be further confirmed by the presence of a website. The tight character limit might seem restrictive, but it offers an opportunity for brands to speak up about relevant topics and engage in authentic conversations.
Quick Tips for Tweets
Limit yourself to 1-2 hashtags per tweet
Be conversational in your content
Keep your copy short and simple
Use images, GIFs or videos whenever possible
Use analytics to see what works best
Keep track of events or trending conversations
Facebook Posts
More than two-thirds of Facebook users visit a local business page at least once a week, which means your brand can get a lot of exposure if you market your quality content well. Facebook offers a great way to join conversations relevant to your business and engage your audience.
Best Practices for Posting
Use high-quality, engaging creatives
Make posts actionable with clear CTAs
Understand your audience to create targeted content
Keep posts simple with concise text
Have a consistent color scheme and recognizable images
Pin significant announcements at the top of your page
Instagram Captions
Post exceptional quality, captivating images are not enough. Your captions need to engage the audience’s attention equally. Captions can help you increase engagement and add context to your pictures or videos. A carefully crafted caption can do a lot of heavy lifting in terms of marketing and sales. Many agencies offer excellent content marketing services that are crafted to convert prospects.
Caption-writing Tips
Write a catchy first line
Include an engaging CTA or interactive question
Offer value through your content
Be authentic to connect with your audience
Tell a story through your post
Resonate with your brand tone
Use hashtags to make your posts searchable
LinkedIn Publishing
As a professional B2B platform, LinkedIn is focused explicitly on forging new connections and relationship building. Your connections are notified each time you publish a post, and by providing valuable content, you can establish yourself as a reliable authority on the topic.
Quick Publishing Tips
Post about industry trends and current news
Use analytics to understand which content does well
Add images and videos for visually appealing content
Work out the best time and day of the week to post
Optimize your company page for search
Encourage employees to share brand content
Include LinkedIn Pulse in your content marketing strategy
Pinterest Pins
People are actively looking for ideas and inspiration on Pinterest, which provides an opportunity to advertise your brand discreetly. It is perfect for organic campaigns for small businesses to target the right audience. You can easily spot emerging trends on Pinterest and create similar content to jump to the forefront and drive more traffic to your website.
Essential Pinning Tips
Create visually compelling Pins
Pick vertical images with proper resolution
Optimize your Pin copy
Keep videos short and attention-worthy
Use captions or text overlay instead of audio
Tell a story using Idea Pins
Add Pinterest save buttons to your site
To craft engaging, interactive posts for your social media profiles and create the most effective marketing strategy, you can get in touch with us to learn more about our comprehensive digital marketing services.
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No one can deny that the scope of social media marketing in India is immense and rapidly increasing. Social media can be a powerful tool to aid your marketing efforts by raising brand awareness and connecting with a large audience. But because it is free and relatively easy to use, many forget that it is just one part of your business’ marketing efforts. Let’s look at 5 of the top reasons why simply existing on social media is not enough.
Social Media Is Just a Platform
Social media platforms like Facebook, Twitter, and Instagram all were created for socializing. While it is a great place to engage with your audience and share quality content, it is not the centre to conduct your business. The content you present on your social media profile can be shown on your website, where customers can learn more about your products or services and purchase directly.
You Don’t Own Your Content
When you post new content on your Facebook or Instagram profile, the last thing you think about is ownership. You assume that since you created it, the content is yours, but sadly, you’re mistaken. Everything you share on social media- images, videos, and written content are all owned by the platform you share it on. This means that they can use it for their financial gain and redistribute it regardless of your privacy settings and without your permission.
There Is No Guaranteed Visibility
There are 3.5 billion searches on Google every day, so if you only focus on social media without putting any effort to increase your website’s ranking on Google, you are missing out. You can only completely ensure visibility by purchasing ad space on social media but optimizing your website for better ranking on Google is free and lasts longer. You can stop buying ads and observe your engagement rates to understand how visible you are to your audience. Along with ranking on Google for keywords that your audience is searching for, ensure that your website loads quickly and is mobile-friendly.
No Support for E-commerce
Customers require round the clock support for grievance redressal, and other services and businesses are expected to be online 24*7. Social media doesn’t have the features necessary to support e-commerce. Websites can provide a portal for customers to make purchases and submit enquiries any time of the day. There is more freedom to choose the layout and aesthetic of your website, and you can custom-fit it for the needs of your business.
Consumers Start on Search Engines
Any company offering digital marketing services knows that it extends beyond social media and more than 90% of all online experiences start on search engines, which is why rankings on the search engine results page or SERP should be your priority. Whenever people are looking for products or services or want to learn more about a brand, they search on Google or go to a website to find them quickly. Creating content for your website that ranks high is significantly more effective at driving traffic than posting on any social media platform.
Within the first five years, 80% of small businesses shut down. It is important to understand where you should spend your time and money on marketing efforts. There is no one perfect strategy for all businesses, which is why a digital marketing agency can help you minimize your costs while implementing the best practices. You can get in touch with us to get started, and we can help you plan a comprehensive marketing strategy for your business.
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With 245 million people watching online videos each month in the country, it is no surprise that YouTube is an essential part of digital marketing in India. To keep these numbers up, YouTube is constantly improving its features. The recent update is their response to a message that YouTube heard from many viewers: their Home feed feels a little stale.
Customers complained that they were receiving identical suggestions and wanted more variety in the explore category. So, YouTube introduced New To You, that as the title suggests, presents a feed of entirely new content to the users. It permits users to discover content beyond their usual suggestions and browse various kinds of videos. As the second most popular search engine, YouTube offers your brand an opportunity to attain greater exposure and engagement with your target audience, improving your SEO strategy and, in turn, boosting organic rankings.
Youtube’s New To You Improves Content Discovery
This new function by YouTube is presented in two ways- one is among the list of subjects on the Explore bar at the top of the display page, which YouTube calls "New To You on refresh". On click, users will see a completely new set of suggestions that they haven't seen before on the New to You feed.
The second can be accessed by scrolling down the feed far enough without selecting a video where they will present an option to discover something different than the usual videos present on your feed. This is referred to as "New To You on prompt" by YouTube and uncovers a new category of movies different from the usual recommendations.
How Is New to You Different from Explore Feed?
Explore helps viewers discover content that falls under different verticals like gaming, music, comedies, etc. and is not necessarily customized to a particular user; however, and doesn't consider the user's previous pursuits.
On the other hand, New To You is personalized and provides content that users will like and content that does not match their common viewing habits. They can find videos from new creators, which helps their content marketing efforts and these personalized suggestions are not based on their viewing history. But, the users get recommendations they will most likely be interested in, and these are exclusive to every user.
For example, if you have been watching soundscape videos recently, New To You might recommend a channel that creates mashups of vintage songs that sounds like a vinyl record being played in the other room with a background sound of drizzling rain and thunderstorm outside.
How Does This Benefit a Content Marketing Agency or Other Content Creators?
YouTube hopes that this will benefit both viewers and creators by helping channel creators access a whole new set of audiences by presenting their content to a more diverse group of viewers. This can provide brands with a broader audience to structure their YouTube marketing strategies around. It is a whole new experience for creators to connect with those who love their content but hadn't discovered them before. It's also a fantastic experience for the viewers to find new content that is not similar to their previously watched videos but still captures their interest.
Since keyword optimization is an essential aspect of YouTube SEO, you can go through videos with the most views because the video is optimized around a popular keyword. All the videos on the New To You feed are customized to each user, aiming for a balance between content users will like and is still a little outside their viewing habits.
If you want to be discovered by people beyond your brand's existing audience base, make the most of this update. Working with a digital marketing agency can significantly ease the process, and using their expertise can help your channel see growth. You can get in touch with us if you want to improve your brand's exposure and curate content for a completely new set of audiences.
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The scope of digital marketing in India has seen drastic growth in the last couple of years. It is expected that the number of active internet users in India will increase up to 666 million by 2023. It makes sense that those companies who weren’t marketing online have started to do so.
An SEO audit looks at the infrastructure of your website, the on-page elements and the off-page essentials to boost search engine visibility. It increases the quality and quantity of your search traffic to your website, giving you a better opportunity to convert prospects. Audits need to be performed regularly for your website’s long-term success by checking errors and helping you uncover what needs to be fixed on your site to boost its visibility.
There are many good SEO tools but choosing the one that works best for you can be difficult considering the sheer number of options available. SEO auditing is essential for your website, but it doesn’t have to be complicated. Let’s look at some of the best tools you need for successful SEO auditing and better content marketing.
Screaming Frog
While this is more of a crawling tool than an audit tool, it is one of the best choices to analyze your complete website at once. It crawls your website, presenting all the possible SEO problems with your website and reports technical issues over 30 specific parameters, including meta description, outlinks, response time and security. It provides a comprehensive report on on-site SEO performance and highlights what requires improvement. The free version includes all essentials and is the right choice if your page has less than 500 URLs.
Ahrefs Content Gap Tool
Content gap analysis evaluates existing content and identifies any gaps that can be improved upon. By providing content that fills in the gaps left by competitors, you can get better ranking results. It helps your content perform better by improving your SEO strategy, and automating the process using Ahrefs makes it even easier to identify gaps. You get a list of keywords you should be targeting, which is done by subtracting the keywords your website ranks for from the keywords your competitors rank for.
SEMrush Keyword Magic Tool
According to SEMRush, it allows you to “conduct dynamic keyword research that covers relevant keywords and remains profitableâ€. You can track the competitors’ organic keywords, backlinks, and PPC keywords by accessing their extensive database to implement those in your SEO efforts. It helps you find new keywords and phrases that have popped up by checking your current ranked keywords against a new primary keyword search.
Google Sheets
You might be surprised, but Google Sheets is an excellent tool for any content marketing agency for SEO data tracking, particularly alongside content databases. All SEO tools offer the standard option to export raw data and reports, but no one report fits all the companies. Using Google Sheets, you can take all those exported reports and use them in a format that works best for you. Multiple users can access the file to edit in real-time, which is a real boon for remote workers.
Now that you have learned about the entire set of tools you will need, it’s time to start auditing to optimize your page. If you are looking for a digital marketing agency that can provide the right digital marketing strategy to boost your business, get in touch with us.
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Digital marketing helps to build brand awareness and boost conversions to acquire new customers. As traditional marketing dwindles, the digital alternative is stepping up to take its place and has already made a huge impact. More than 60% of the total global population is online, and it provides an opportunity for brands to connect better with their customers cost-effectively and in a measurable manner.
Most businesses have already turned towards online marketing. With the increased use of online marketing strategies, there’s also a rising need for digital marketing agencies. Here are the top five questions you need to ask before collaborating with a digital marketing agency.
Do they have a good reputation?
While searching for a digital marketing agency, it is always important to check their track records and learn more about the agency beforehand. Make sure you are making the right decision, and the company of your choice doesn’t have a bad reputation. Read reviews for that agency online or go through client feedback on their site to gain insight into their quality of work.
Does their expertise align with my goals?
Unless you are on a budget, go for an agency that specializes in your field. An experienced agency will provide the best services, detect problems efficiently and offer the most effective solutions to marketing issues. It is quite a risk to hand over your company’s digital promotion to an amateur in the industry.
Do they have the relevant experience?
Analyze the credibility and performance by taking a look at their previous works and collaborations with past clients. Most agencies display their portfolios on their website, which is one of the best ways to learn about them before even meeting. It will give you clarity on whether they can meet your expectations and fit your requirements.
Will they be a suitable fit for my company?
It is essential to choose an agency that understands your business goals. Understand how the agency works and know if its core values and goals align with your company’s. An agency should know the needs, objectives and goals of the company to launch a campaign successfully. They should be aware of the expectations of the clients from the very beginning.
Is their pricing suspiciously low?
You don’t want to hire a marketing agency that can’t guarantee results because you will lose your investment if something goes wrong. Many times, people choose a company without being fully aware of the prices or services offered. Any company boasting super low prices most likely offers subpar services in the long run. A good agency will boost your sales, so choose wisely.
The best digital marketing agency will be able to generate leads, boost sales, and increase ROI. If you are searching for an agency to provide the perfect marketing strategy, contact Adaan Digital Solutions, your ideal digital marketing partner.
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Google tweeted that they have begun gradually rolling out the page experience update since June 15th. Remember that this update was supposed to be launched in May and had been delayed for unspecified reasons. The announcement about the update was made last November and is expected to be complete by August 2021.
What is the Page Experience Update?
The Google update contains several signals that are meant to optimize the browsing experience for users. Google assesses each signal, which serves as a metric to measure page experience and gives a website an overall ‘page experience’ score.
Here are each of the signals and the requirement for a good ‘page experience’ score:-
Core Web Vitals
As a subset of the factors of Google’s ‘page experience’ score, there are three Core Web Vitals.
LCP (Largest Contentful Paint) focuses on how long a page would take to load from a user’s perspective. The time taken from clicking the link to viewing most of the content on-screen shouldn’t be more than 2.5 seconds. Anything longer is considered “poorâ€. Many factors like high-resolution images may contribute to longer page loading time.
FID (First Input Delay) measures page interaction, more specifically, how long it takes for the page to respond after a user chooses a menu option or enters an email in a field. It shouldn’t take longer than 300ms for something to happen on a page. Removing any non-critical third-party scripts can help improve your FID score.
CLS (Cumulative Layout Shift) considers visual stability, which means the time it takes for your page to stabilize all the elements as it loads. The ideal CLS score is 2.5, and a poor score would suggest that users struggle to navigate around the page.
Site owners can better understand their site’s content and how their audience responds to it on Search Console Insights.
Mobile-Friendliness
How easy is it to use and navigate your website on a mobile device? This is what mobile-friendliness is all about. They crawl each website through a mobile lens to ensure the website offers a positive mobile user experience.
HTTPS-Security
While this ranking factor is a minor one, site owners should have already moved to HTTPS and must provide a secure connection to Google. Transport Layer Security is vital to access websites safely on Google.
Security Issues
All kinds of malware, harmful downloads or deceptive pages that pose a risk to a safe browsing experience for users would result in a poor score. Google helps webmasters to resolve these issues by detecting them and recommending tailored solutions.
Pop-Up Ad Experience
Also known as intrusive interstitials, pop-up ads make it hard for users to access the information they clicked, which is why it affects the ‘page experience’ score. Pop-up advertisements are incredibly annoying for mobile users and cover almost all the content visible on their small screens.
This page experience update is currently only applicable for mobile search results, but the rollout will expand to desktops soon. If you are looking for a company specializing in digital marketing in India, Adaan Digital Solutions can help you pass Google’s page experience standards and improve your site’s user experience.
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Many digital marketing companies are trying to stay on top of voice technology. As a preferred option to typing, voice search makes it easier and faster to access the Internet and eliminates the effort of typing a query in the search engine. The increased use has created an urgent need for voice search optimization and one of the most important digital marketing trends.
Let's look at the three ways consumers will use voice search to engage with the Internet and how each impacts digital marketing.
Replacing the keyboard with voice commands
In the same device, instead of using the keyboard for information input, we use voice commands. The response can be either displayed on the screen or vocalized by the machine. How does this impact SEO? Search engines are the gateway to the Internet, so businesses must show up on SERP. Since voice search is more conversational than traditional typing, SEO strategies will have to be tweaked to include phrases rather than just keywords.
Even website content will need to adopt a more conversational tone, similar to chatbot engagement. To keep up with voice search, the standard website format of "About Us" and "Our Services" will have to be modified to create an interface that responds to voiced questions while keeping in mind the multiple possibilities of the flow of conversation.
Using voice command devices
The market for voice devices like Alexa or Google Home is booming and is expected to rise further. For now, these devices answer simple questions like "What's the weather?" and respond to easy commands like "Play some music." But as these devices get more intelligent, they will soon be able to participate in more complex interactions. For example, Amazon's Alexa can trigger a routine on a specific command, and users can customize this to create their routine, which will be triggered by a phrase like "Good Morning" to start the coffee pot or "Goodnight" to switch off the lights.
A lot goes into making the device, and one of the challenges is to create a "personality" for the voice that would respond to the command. This includes tonality, gendering and other specifics. Amazon describes Alexa's unique characteristics as "approachable, efficient, trustworthy and natural". Brands also have to figure out how to incorporate SEM in voice devices. As for advertisements, there are some examples where the voice assistant runs a 15-second brand ad before responding to a query.
Internet of Things
IoT is one of the most anticipated advances in technology, and it offers some truly incredible possibilities. With chips embedded in every device or gadget, voice can completely change the way we interact with IoT devices. For example, you can talk to a device while driving or, the visually impaired can easily ask for directions for navigation.
Another typical example is asking your fridge to order supplies from your preferred store. Meaningful conversations could also be made possible. Many companies are already working on potential projects, and some like Ford, Huawei and LG let you talk to your car, phone or refrigerator.
Voice search optimization has presented a unique opportunity for businesses to stay several steps ahead of the competition. If you think your brand or business can benefit from a revised marketing strategy, contact Adaan Digital Solutions to make the most of our digital marketing services.
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