Undoubtedly, videos are more popular than ever. Video marketing uses video content to promote products or services and increase engagement on digital channels while educating customers. Is it worth considering using videos for promotions? Yes, it is. Everyone is creating videos, and they are one of the most versatile and profitable digital marketing tools out there. Here are eight reasons why video marketing works for businesses.
Capture’s Attention
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If you have a small business, you know how important customer satisfaction is for your business growth and success. The best digital consultancy can help you adapt to the customers changing needs, and in this digital era, it means taking your business where everybody else is- online.
Digital marketing is a broad but simple term that essentially encompasses any form of marketing that happens through the digital world. It includes various strategies such as email marketing, which involves send...
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There is no doubt about the vast scope of social media marketing in India, as the number of users increased by 78 million (+21%) between 2020 and 2021. Even though social media platforms are gaining popularity, the user’s attention span is only declining. In such a case, posting engaging, shareable content is a real challenge for brands who want to connect with their audience and expand their reach.
Algorithms have reduced reach, and the competition is only increasing each year, which ...
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No one can deny that the scope of social media marketing in India is immense and rapidly increasing. Social media can be a powerful tool to aid your marketing efforts by raising brand awareness and connecting with a large audience. But because it is free and relatively easy to use, many forget that it is just one part of your business’ marketing efforts. Let’s look at 5 of the top reasons why simply existing on social media is not enough.
Social Media Is Just a Platform
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With 245 million people watching online videos each month in the country, it is no surprise that YouTube is an essential part of digital marketing in India. To keep these numbers up, YouTube is constantly improving its features. The recent update is their response to a message that YouTube heard from many viewers: their Home feed feels a little stale.
Customers complained that they were receiving identical suggestions and wanted more variety in the explore category. So, YouTube introduced New...
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The scope of digital marketing in India has seen drastic growth in the last couple of years. It is expected that the number of active internet users in India will increase up to 666 million by 2023. It makes sense that those companies who weren’t marketing online have started to do so.
An SEO audit looks at the infrastructure of your website, the on-page elements and the off-page essentials to boost search engine visibility. It increases the quality and quantity of your search traffic to ...
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Digital marketing helps to build brand awareness and boost conversions to acquire new customers. As traditional marketing dwindles, the digital alternative is stepping up to take its place and has already made a huge impact. More than 60% of the total global population is online, and it provides an opportunity for brands to connect better with their customers cost-effectively and in a measurable manner.
Most businesses have already turned towards online marketing. With the increased use of on...
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Google tweeted that they have begun gradually rolling out the page experience update since June 15th. Remember that this update was supposed to be launched in May and had been delayed for unspecified reasons. The announcement about the update was made last November and is expected to be complete by August 2021.
What is the Page Experience Update?
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Many digital marketing companies are trying to stay on top of voice technology. As a preferred option to typing, voice search makes it easier and faster to access the Internet and eliminates the effort of typing a query in the search engine. The increased use has created an urgent need for voice search optimization and one of the most important digital marketing trends.
Let's look at the three ways consumers will use voice search to engage with the Internet and how each impacts digital marke...
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Search Engine Optimisation is an integral part of web designing. It makes the website search engine friendly so crawlers can interpret the content of each page effectively to index them in their database. Here's how to avoid ten SEO mistakes that you might be making unintentionally.
Keeping Your Headings Short and Generic
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