Terry Patrick is a writer at CampaigningPlanet.com. Terry offers up-to-date knowledge and shares ide... View MoreTerry Patrick is a writer at CampaigningPlanet.com. Terry offers up-to-date knowledge and shares ideas on campaigning so that people can create change in their communities, countries, and beyond.
Terry has been writing about campaigning for over 10 years; during this time he has also worked as a campaign specialist for charities, NGOs, and social enterprises across the globe - from Guatemala to London to New York City. His work with these organizations has taken him all over the world: from Latin America to Africa, Asia, and Europe. He's seen firsthand how different cultures can be united by shared values of selflessness, commitment, and generosity which underpin successful campaigns in any context or culture.
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Terry Patrick is a writer at CampaigningPlanet.com. Terry offers up-to-date knowledge and shares ide... View More
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Political campaigning
A political campaign is an organized effort to influence the decisions of a group. Political campaigns are often used to refer to democratic elections, which determine the election of representatives or how referendums are resolved. Modern politics is dominated by general elections and candidates to head of state or government. Often, a president or prime minister is the focus of these campaigns.
Door-to-door campaigning
Door-to-door, also known as canvassing, is a sales and marketing technique. It involves walking from one door to another trying to sell, advertise, or collect information. This sales technique is sometimes called direct selling. Another variant involves cold calling, where another sales representative attempts get agreement that a salesperson should come to their location.
Campaigning against the status quo
Negative Campaigning refers to the deliberate spreading of negative information about someone or something in order to make the public's image of them worse. Mudslinging is another term that's used to describe the practice.
The campaigner may be motivated by a genuine desire to warn others about the real dangers and deficiencies or by dishonest ideas about winning against a honest competitor in politics, business, or other spheres. If the mudslinging statements are correct, however, mudslinging can take the moral dimension of an adversary's duty to the greater good by exposing the weakness of the other candidate.
Retail campaigning
Retail politics is a form of political campaigning where politicians talk directly to their supporters and have direct interactions with them. Retail politics includes direct mail, rallies, and in-person campaigns. Recent examples of this campaign include candidates appearing on podcasts. This is often seen as an alternative to "wholesale", where candidates try to reach large numbers of potential voters at once, rather than focusing on a smaller number. In-person retail politics in the United States has declined in recent years due to the growing influence of televised debates.
By Terry Patrick.
Terry Patrick is a writer at Campaigning Planet. Terry offers up-to-date knowledge and shares ideas on campaigning so that people can create change in their communities, countries, and beyond.
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