Veronica Taylor

You might be surprised to learn that the question of the right technology stack should be the crucial question not only for technical leaders (CTO, team lead, or whatever you call this person in your company) but also for the General Director and the key decision-makers. The technology stack chosen influences the whole infrastructure of the business, which affects not only project budget but also operational costs in the future and the company progress and perspectives in general. Choose the highly competitive and promising technologies, or you will land in a soup and waste all the investments. What should be done? As a business owner, you should educate yourself and take part in the decision-making process when choosing the right technology stack for the next project.

When discussing the Ethereum programming blockchain, you might have heard the term “smart contracts” because the decentralized applications actually work on smart contracts. The applications are called smart contracts because, in a way, they are similar to written contracts, however, provided in code. “If-then” basis is used for their functioning. A smart contract triggers an action if the set criteria are met. Most often, such actions are a transfer of ownership or payment. Typically for blockchain operations, each transaction is totally transparent and can’t be rolled back. If you are interested in the question of how to write smart contracts, the high-level answer is “write a code - test - deploy.” The deep-dive will be in one of the following articles. Stay tuned!

A mobile-first approach is a concept when you develop a new digital online product for mobile devices first and then scale it for other media, including desktops and laptops. It requires preliminary analytical efforts to outline your audience behavior and make sure that your target audience most likely will make contact with your product from a smartphone. If this is the case, you can start googling how to design a mobile-first website. Anyway, we need the best possible experience for end-users, whether desktop, phone, or tablet. The Mobile-first design approach is usually chosen when the research clearly states that the focus should be 100% mobile.

Previously we have discussed the issues of how to develop various kinds of applications, like educational, financial, fitness ones. Today let’s briefly talk about mobile monetization strategies since the app development costs you money, and it’s nice to have some return on investments, at least. The most well-known monetization strategies for apps are freemium, in-app purchases, subscriptions, and paid applications. In general, the most common approach for Android is paid ads; for iOS is paid app. If your app gets famous, you’ve hit the jackpot. However, more intricate and effective ways exist. For example, apps pay users (yeah, you’ve got it right!). You can also try various combinations and measure the effect.