Harkesh kumar
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First of all, we have to see what the quality score is and from which facts affect the quality score. The quality score tells the quality of our website in a way. Which depends on some of the facts mentioned below. Like our website is absolutely relevant to our user's intent. Having good and updated content on our website and there should not be any copy of copyrighted content on our website. There are many other things which we will talk about later. We know that there are many Digital Marketing Company in Gurgaon that follow all these techniques in marketing.
The content of our landing page should be updated.
In today's digital marketing era, we should keep trying all kinds of marketing methods. On which keyword do we want to show our content to our users. We should also update the content of our landing page corresponding to that. Keep in mind that whatever our user wants to see, he should be found on our landing page. The quality score of the site will also increase.
We have to use relevant content from our services in our ad.
Whenever we run any kind of ad. So we have to see on which page we want to land our user through that ad. And we have to see whether that landing page is completely relevant to our user's intent. Do not meet the one who does not match him at all. By doing this, the user will come to our website and when he gets the latest content of his intent, he will stop. Due to the site engagement rate and click-through rate, the conversion rate of our website will also increase which is very beneficial in increasing our quality score.
We should increase the click-through rate of our website
When we run an ad or PPC ad, then out of the number of people who see our ad, how many people have come to our landing page by clicking on our ad. We call this percentage of click-through rate. The more it is, the better.Because when the CTR of a website increases, as well as its quality score, also increases. All this is to be relevant to the content of our website and the intention of the users of our services and products. We are providing the best SEO services for your business.
Using the right keyword in the PPC ad.
Whenever we run a PPC ad from our website for any product or service. While purchasing that ad, we have to use the same keywords for which products or services we give. Because whenever a user searches something in Google and he will see our ad on that page, the user comes to our website by clicking there. And whatever information he gets from that which is of no use to him, then he will leave it immediately. Due to this, the bounce rate of our website will increase. Which is not good for any website. Due to this, the quality score of our website will also decrease.
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Harkesh kumar
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We use many keyword research tools for the focus keyword of our ad or SEO. But one which is good and cheap is also the keyword planner of our google ads which gives us all the information related to our keyword whether it is the maximum or minimum bid. Whether or not the average monthly search or how much is the competition on any keyword. We can get all this information from the Keyword Planner of Google Ads. Apart from this, in another way, we can find out the keywords that are being searched for our intent from Google. Whenever we do some search in Google, Google gives us some keyword suggestions at the bottom of the result page. Which match our keywords exactly and people have searched them in Google. We all know that keyword research is the main part of any kind of Google ad. The keyword we use in any ad means whether the audience selected by us will search for that keyword. We cannot optimize any website effectively without knowing which keywords we should be targeting in our ads or website. We also use these paid keyword tools in our Digital Marketing Company Gurgaon. So that we can find good and effective keywords for the user
we need to know. Who is our customer or user?
Whenever we are looking for good keywords for any of our PPC campaigns. We should first know who our customer is, and what they want to find, and how we can reach them. And at the same time, it is also important to know how we communicate when they purchase any of their products/services. We need to know that our customer interacts with our business and what questions he is asking us during that time. Whether the question is before or after buying the product. We have to understand what our customer searches in Google and what things he is interested in. We should respect the feelings of our customers. By doing this we can sell any product or service to him in future also. we are the best online marketing consultant in Gurgaon.
Use Google Trends in Your PPC Ad
Google Trends is a free tool for everyone that gives us information about the trending points people are searching for on Google and YouTube. It gives us up-to-date keyword data to see which keywords are trending the most. By which we get to know what people like to watch more. We can easily get this information through the Google Trends tool. Using this, we can see how interested people are in your product or services. Then according to that, we will take out the best keywords from them for our PPC ad and they will go to the keyword planner of google ads and see how much is the monthly search and competition on it. And how many bids will we have to make for that?
We should keep in mind the keyword modifiers.
A keyword modifier is just some other word or group of words that we can add to a short-tail keyword and make a good keyword from it. We know that any long-tail keyword gets less traffic than short-tail keywords, but there is more competition. But there is less competition on short-tail keywords and they also rank quickly in Google. Big bloggers and companies that sell online products. Everyone uses the same strategy. Because whenever we select any long-tail keyword. Then our targeting audience also decreases. Because they are selected according to a particular location or any category.
Paid Keyword Research tools to check
If we want to increase any of our business, then we first have to do business like ourselves who do their business in the same category. We have to see this with any paid tool. From which keyword they rank their business. We can thoroughly test our competition on the Google Keyword Planner, and go to Google, search for each keyword, and open each result that appears.
But if we run a business, and we want to save some time for our business, then we should use a premium keyword tool.
Here we have some paid keyword planner tools that we can use to increase our keyword research experience and save our time.
Semrush-
This is a good tool that will help us to find even those keywords which we cannot find on Google Keyword Planner. It Will Helps to build a new list that is difficult to find on Google Keyword Planner.
Moz’s Keyword Analysis tool-
We will use this tool to analyze how much competition there is on the keyword or to analyze it. But we cannot find any new keyword by this.
Long Tail Pro-
This is a very good tool that finds many hidden keywords for us. It does not even have to cost any extra. This makes our keyword research experience even better.
SECockpit-
This is also a good tool. people who are professional in SEO. This is not right for us until we know about other tools properly.
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Harkesh kumar
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All of you who know anything about search engine optimization will know that Google makes approximate 3,200 changes every year! This means that Google makes about 8-9 changes every day! Now the thinking is - how can we win this game from Google! And how can we get our website a high rank in Google? You must have seen many posts on 'How to rank high in Google, but it cannot give many benefits to our website, to see the good effect. We have to implement Google's new technology on our website.
What Is Search Engine Optimization Strategy?
We know that Google hasn't made everything easy for us, yet we may have ways to do everything right. We will tell you through this post of ours, the right ways to do search engine optimization, by doing which we can definitely rank on the first page in Google, let's start.
Latest Search Engine Optimization Strategies for 2021
Here are the steps to build a Search Engine Optimization strategy in 2021:
• Let us list keywords related to your product or services
• Let us analyse the first page of Google thoroughly
• Add 'Hooks' to our website
• Let's optimize your content for on-page SEO from time to time for best results
• Let us optimize our content for search intent
• Create good and impactful content
• We have to do link building for our web page or blog
1. Let us list keywords related to your product or services
Most of the activity in SEO revolves around keywords only. This is also a big reason why choosing the right keywords makes our keyword research the first step in any legit and result-driven SEO strategy. It is also very easy because you will easily find keywords that your target customers search for in Google. First of all, just type something related to your product or services in Google's 'Search Box' before starting the search and Google will automatically give you a list of your relevant keywords or suggestions. With this we can see some amazing keywords for our SEO, They tell us what customers are searching for in Google. These keywords come directly from Google. Also, long-tail keywords tend to rank faster than shorter keywords. You can also take information related to digital marketing from us because our experts know how they can find the best keywords according to your exact market.
2. Let us analyse the first page of Google thoroughly
So now you have found your relevant keywords and now you have to see what is working with all those 'best' keywords already. For that, just type one of those keywords we found and check out the top 10 results thoroughly. Now, you should analyses the first page thoroughly and write down any one of the patterns (topics) we observed in the form of a file. So that, If we want to cover all those topics thoroughly on our website, then do so.
3. Add 'Hooks' to our website
So, it's time to make your SEO high quality. When it comes to SEO content, we only have two options – create something better and create something different. It is clear that sometimes you think about making something better and bigger than what you have. Sometimes it's good to make something completely different. Because we can easily stand apart from other people in this way! Our second option is to make something different. This means that we have to create some content that is 10 times better than the content we already have. It is completely our choice to choose any one of these options to take advantage of all the benefits.
4. Let's optimize your content for on-page SEO from time to time for best results
If we really want to improve our search engine rankings in 2021, then we will need more and more backlinks. According to Stone Temple Consulting recently published on Moz Blog - 'Links are still strongly correlated with first page Google ranking'. He is a big player whenever it comes to Google search. Now the question comes how do we do it? For this we need to know why people engage with any content in our area! And then, add the same 'hook' to your content. We use some kind of data to build our links can also use. But, it's only one type! One of our most effective hooks happens to be the 'Ultimate Guide' hook. Whenever we Publish something like this, our guide works just like a hook.
5. Let us optimize our content for search intent
This talk is one of the most important things about keyword and content optimization for SEO. on page SEO is a very big topic that is difficult to tell in one post. Hence, it is very important to focus on the top on-page SEO techniques for missing results. And these are:
*Internal Linking:
This thing still works well. But only when we do it the right way! Most of the time, we should link our high-authority pages to pages that require more authorization from us. However, in internal linking, we should always use 'keyword-rich anchor text.
*Semantic SEO:
We have to optimize our content well for Semantic SEO. In simple language, Use as many words as possible related to the keywords you are targeting on Google. For this, search on Google and it will suggest some words or phrases related to our business or we just put the same keyword in Google and keep scrolling down to see the section of 'Search related to the same'. And finally, we will put those words in our content.
6. Create good and impactful content
We all know that design is the least considered aspect of content marketing. We should always create Unique Content for our blog or business. We should put more of our attention and money into designing good content. Some authors write, code, and design content 100% from scratch using WordPress. It is considered very expensive. We think that good content design should not break our bank. This is the reason why we always have to follow the types of visual content which is effective and easy.
*Charts and Graphs:
This is so amazing
That's why we should keep doing it whenever and wherever it is possible. We should know this because by doing this we can easily explain the data to our audience. And we can do the same with charts and graphs in our content. We should also try to know from the people which content they like.
* Pictures and Screenshots:
Whenever we come across high ranked posts, we will see that they all keep using lots of pictures and lots of screenshots in their content. By doing this, people can easily understand our content, this makes our content even better. People also say that when we are describing some technicalities, those screenshots and pictures look better. We should also do the screenshot of it, people also see it.
*Visualizations and Graphics:
It is like a chart. But these visualize the concept of your content. But it should always be simple. We know that we can't depict all our ideas easily, you can join us to get help from us.
7. We have to do link building for our web page or blog
Now that we have effectively written and designed content, we have to start building links to our content. We, among all digital marketers, follow well the link building strategies listed below which work wonderfully:
*Broken Link Building for our website :
A broken link on someone else's website may also offer our content as a replacement. We should also check where our specific page is located. To take advantage, we may also request the company to link to our content. In any case, if there is a broken link in our website, we can either link only to our blog or will link only to the hash mark.
*Competitor Analysis:
Even though it still seems like a school art to us today, it is true that it still works today! First, search our most important, and our own competitors' websites, for the same keywords we're targeting for ourselves. For example, the keywords we want our website to rank for - like best Digital marketing Company in Gurgaon. So we will put all these keywords once in Google or any other search engine and then we will see the first page of Google search result very well. And now, let's look at all those top-ranked website backlinks. We will see that they have a good number of backlinks, so it means that we will also get at least some backlinks for the same. To do this work, we have a whole team who can do this work for you if you come.
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Harkesh kumar
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