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Five Biggest Myths About TV Talk Show Interviews Debunked by Marianne Schwab, Former Network Talk Show Producer
TV talk shows have long been a sought-after platform for entrepreneurs to showcase thei... View MoreFive Biggest Myths About TV Talk Show Interviews Debunked by Marianne Schwab, Former Network Talk Show Producer
TV talk shows have long been a sought-after platform for entrepreneurs to showcase their expertise, gain exposure, and connect with a broader audience. However, misconceptions about the nature of these shows can lead to unrealistic expectations and missed public relations opportunities. Understanding the realities behind certain myths can help entrepreneurs navigate the talk show landscape more effectively and harness the true potential of this influential broadcast media to promote their business, brand, or book.
According to Marianne Schwab, a former national TV Talk Show Producer, there are five myths about TV talk shows and she debunks them so entrepreneurs can better understand the truth behind these mistaken beliefs as they pursue getting talk show interviews.
Myth #1: No one watches TV (or talk shows) anymore. In today’s digital age, it’s easy to assume that TV talk shows have lost their relevance, given the declining viewership of traditional television. However, this assumption couldn’t be further from the truth. According to Marianne, “I’ve actually had people ask me if people even watch TV anymore and it’s true that fewer people may tune in to watch talk shows on a conventional TV screen, but their popularity has simply adapted to the digital landscape. People now consume talk show content on iPhones, iPads, Smart devices, laptops, and other gadgets, transforming the viewing experience into a more personalized and on-the-go affair.”
In fact, “Nearly half of all adults now watch video (including talk show segments) via a connected TV device daily, a significant increase from 29 per cent five years ago, and 6 per cent a decade ago,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group. “While Smart TVs are a key component of the connected TV category, the vast majority of connected TV users stream via multiple types of devices.”
Myth #2: TV Talk Shows are different in 2023 than they were when they started in the 1950’s. Many entrepreneurs may believe that TV talk shows have undergone significant changes in their format over the years, especially with the advent of new media platforms and digital content, however, the reality is that the basic format and structure of TV talk show segments and interviews have remained relatively consistent. They typically begin with a host introduction of a guest, followed by a Q&A session, and often conclude with a call to action, such as promoting a book, product, or upcoming movie or music project.
Myth #3: Marketing and public relations are the same thing. Entrepreneurs often make the mistake of assuming that marketing and public relations serve the same purpose, especially when it comes to talk show appearances. However, it’s crucial to understand the fundamental differences between these two to ensure that interviews don’t turn into overtly promotional infomercials. “Advertising is saying you’re good. As long as it’s truthful, you can say anything you want, however, public relations is getting someone else to say you’re good and that’s where you can really build trust with your potential clients and customers,” Marianne shares. “By recognizing the distinction between marketing and public relations, entrepreneurs can leverage their talk show appearances to cultivate meaningful connections and authority with the audience. No amount of advertising can give you the credibility that being featured in the media or on a talk show can. There is something magical about this phenomenon.”
Myth #4: PR agencies get clients featured on TV and publicity is free. Entrepreneurs often hold the misconception that hiring a PR agency guarantees them talk show interviews and that publicity comes without any cost. “PR agencies play a crucial role in managing a company’s overall public image and media relations, but they are not necessarily specialists in securing talk show interviews. That requires a more specialized approach and that’s why agencies have hired my company for over 25 years to get their clients broadcast public relations results with interviews on radio and TV,” Marianne says. “Also, it’s crucial to recognize that PR is not free. Whether you hire a publicist or handle the publicity efforts yourself, there are costs involved. What really breaks my heart is when I see entrepreneurs invest $15K to $30K in a PR agency and they don’t even get one talk show interview when I know that I get my clients multiple guaranteed talk show interviews to build their brand and credibility.”
Myth #5: The first interview will be on a national talk show. One of the most common misconceptions among entrepreneurs is the belief that their first talk show interview will be on a nationally syndicated or network program. National talk shows typically feature high-profile guests, celebrities, or industry experts with established reputations or significant accomplishments. Marianne says, “While it’s not impossible for entrepreneurs to secure a national talk show appearance early on, it’s quite rare and important to recognize that the path to national exposure often begins at the local level. Local TV talk shows provide an excellent platform for entrepreneurs to gain valuable experience, refine their messaging, and build credibility within their community. These shows often focus on highlighting local talent, businesses, and unique stories, making them more accessible for entrepreneurs who are just starting out.”
In conclusion, debunking these five biggest TV talk show myths is crucial for entrepreneurs seeking to leverage this powerful platform so they can approach talk show appearances with realistic expectations and maximize their opportunities for success.
Marianne Schwab has worked as a producer in New York and Los Angeles and is currently the Executive Producer of CMP Media Cafe. She is dedicated to helping experts, book authors, and high level entrepreneurs land TV Talk Show interviews in today’s complicated media environment so they can promote their business, product, or brand in a way that makes anyone who sees their interview fall in love with them, their message, and their mission. She shares public relations tips on Instagram and has created an online training that shares her insider secrets to promoting a business on TV talk shows with details for the types of experts producers love to book as guests.
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Initiative to Rename Westarea Elementary to James A. Raye Elementary
Fayetteville NC – Prominent leaders in Cumberland County N.C. have formed a committee seeking to rename Westarea Elementary School... View MoreInitiative to Rename Westarea Elementary to James A. Raye Elementary
Fayetteville NC – Prominent leaders in Cumberland County N.C. have formed a committee seeking to rename Westarea Elementary School, an established educational institution in Fayetteville, North Carolina, as part of a new initiative to honor NFL legend James A. Raye Jr. The proposed name change to James A. Raye Elementary aims to pay tribute to the remarkable achievements and contributions of this esteemed athlete, coach, and community leader.
James A. Raye Jr. is an American football coach and former player who has left an indelible mark on the world of football. From his humble beginnings at the segregated E.E. Smith High School in Fayetteville, North Carolina, to his illustrious college career as a quarterback for the Michigan State Spartans, Raye’s journey has been nothing short of extraordinary.
Raye’s college career included notable highlights, such as serving as the backup quarterback for the 1966 Spartans team that played in the Rose Bowl and starting in the legendary 10-10 tie game against Notre Dame, often referred to as “The Game of the Century.” As the South’s first black quarterback to win a national title, Raye played a pivotal role in breaking down racial barriers in college football.
Following his playing career, Raye transitioned to coaching, leaving an indelible mark on the NFL. With a coaching career spanning 36 years and 10 different teams, Raye excelled as an offensive coordinator and was widely regarded for his adaptability and leadership skills. His contributions to the San Francisco 49ers during the 2009 season, where he adeptly adjusted the offense despite key player injuries, earned him high praise from peers and experts.
The initiative to rename Westarea Elementary as James A. Raye Elementary aims to honor Raye’s exceptional legacy and inspire future generations. By bestowing his name upon the school, Cumberland County seeks to celebrate Raye’s achievements both on and off the field and to provide a lasting testament to his commitment to community service.
“We are thrilled to embark on this initiative to rename Westarea Elementary as James A. Raye Elementary,” said Roy McNeill, spokesperson for the initiative. “James A. Raye Jr. is not only a renowned NFL figure but also an exceptional role model, mentor, and community leader. We believe that by renaming the school in his honor, we will inspire students to strive for greatness and to make a positive impact in their communities.”
The initiative is currently seeking support from the Board of Education and influencers in Cumberland County. Furthermore, individuals are encouraged to sign the petition in favor of the name change, showing their solidarity with this significant undertaking.
For more information about the initiative and to support the petition, please visit https://chng.it/nZ8Nj5zXK6
About James A. Raye Jr:
James A. Raye Jr. is a celebrated American football coach, former player, and senior adviser to NFL vice-president Troy Vincent. With a remarkable college career as a quarterback for the Michigan State Spartans and a coaching career spanning 36 years in the NFL, Raye has left an indelible mark on the world of football. He is also known for his dedication to community service and mentorship.
Canadian Nurse Launches Life Management Logbooks and App to Help People Organize and Protect Important Documents
British Columbia (April 23, 2023) – Organize your life and documents simply, safely an... View MoreCanadian Nurse Launches Life Management Logbooks and App to Help People Organize and Protect Important Documents
British Columbia (April 23, 2023) – Organize your life and documents simply, safely and securely with the My Life Manager and My Health Manager logbooks and a mobile app developed by Canadian Registered Nurse, Katrina Mulberry.
The truth is that many people do not have a problem storing important documents but creating an organized system for quick retrieval is often where the rubber meets the road. Searching for unorganized documents can be time-consuming and frustrating, especially in emergencies. But not anymore.
Touted as The Ultimate in Life and Healthcare Organization, Mulberry’s My Life Manager and My Health Manager guides are designed to help users store and organize important documents efficiently and securely for easy access. My Life Manager is a personal record keeper that allows users to record personal and legal documents and other information in one place. The logbook features a beautiful layout of tables and forms to help users effortlessly monitor and track finances, assets, insurance payments, debts, and life goals. My Health Manager is a 28-page healthcare guide that allows users to record and track health and lifestyle details, from medications, test results, family health patterns, and more. An essential tool for cargivers and those with health concerns.
My Life Manager app facilitates seamless and secure storage of documents and information for access on the go. Users can store important documents digitally, keep pictures of cards, and monitor important dates such as passport expiry! The app also serves as a backup for when My Life and Health Manager logbooks are not accessible and worse case when important documents are lost. No data is collected in this Locker App and biometrics are used for security.
My Life Manager and My Health Manager logbooks are an updated version of Mulberry’s original edition of a simple binder with tabs and plastic page holders for original documents and a “learn how to budget” section, which she designed with the advice from her financial planner and business associates. The logbooks received such positive reception especially from fellow parents wanting to teach money management to their teens. This motivated Mulberry to revise and improve the tools to reach a wider audience. The logbooks and app are part of the Manage Me ™ brand that also includes the Manage Me™ Life / Health USB portable data sticks.
According to Mulberry, the idea of creating a Life Management system was considered early in her nursing career after witnessing the inefficiency of sharing medical information. Explaining her motivation for creating the logbooks, she said: “Friends were always impressed at how I managed to juggle my own life and work with my homelife raising four daughters. I told them that the secret was life organization. I created the logbooks and app to share my knowledge with friends and those far and wide who needed who needed more organization in their lives.”
My Life Manager and My Health Manager are designed to be a personal record keeper and are ideal for anyone looking for life organization made simple – from students and entrepreneurs to homemakers and senior citizens. The logbooks are available for purchase on Amazon, Barnes and Noble, Walmart, and other online bookstores. My Life Manager app is available for download for Apple and Android devices. For further information, visit: https://manageme.ca
Tammy Donnell, Founder of BRND Agency, Reveals Three Branding Mistakes That Can Kill a Business Before It Even Gets Started
A brand is considered to be one of a company’s most valuable assets and hel... View MoreTammy Donnell, Founder of BRND Agency, Reveals Three Branding Mistakes That Can Kill a Business Before It Even Gets Started
A brand is considered to be one of a company’s most valuable assets and helps people instantly identify a company, product, or service. In addition, great branding helps ensure brand consistency so that a business is presented in a cohesive manner across all marketing channels and platforms. The primary goal of branding is to build trust, and credibility with customers and clients, which leads to brand loyalty.
Tammy Donnell, the founder of BRND Agency, says, “When business branding is accomplished correctly, it will differentiate a company from the competition and elevate their reputation. I’ve learned from creating branding strategies for six and seven-figure businesses that once customers and clients fall in love and connect emotionally with a business, they are most likely to become loyal customers and clients for life. When a company can connect emotionally with its customers, a trusted relationship is formed that can stand the test of time.” According to Donnell, there are three branding mistakes that can be the death of a business.
Mistake #1 – Failure to communicate the business’s origin story. Every business has an origin story that is the foundation of the business. All businesses start as a solution to a problem, an idea, a vision, or a new discovery. “Consider the origin story as a warm handshake, the kind of genuine handshake where the other person uses both hands, which creates a deep emotional connection with a person that becomes a friend for life,” Donnell advises, “People connect through stories and since people buy from people, the origin story connects the business emotionally to its customers or clients and once they connect emotionally with a business, a loyal, trusting, long-term relationship is created.”
Mistake #2 – Failure to connect with authenticity. Most businesses start with a set of values, a mission, and a message and if this is not communicated in the proper tone and with a unique selling proposition, the business will fail to connect with their ideal audience. According to Tammy Donnell, “So many businesses fail to share these authentic emotional connection points with customers and clients and these touch points are an important bridge that connects and creates community. In the same way, a strong brand connects and creates a community of buyers that have trust and loyalty to the brand for the long haul.”
Mistake #3 – Failure to create a seamless brand consistency across all marketing channels and platforms. A well-crafted brand requires consistency in messaging and visuals across all social platforms and, according to Donnell, is like a well-tuned orchestra that creates beautiful music. She says, “Just as an orchestra requires each instrument to be played harmoniously, this consistent brand identity ensures that customers and clients not only recognize and identify a brand instantly, but that they are happy to share it with their friends and family.”
Finally, Donnell aims to make branding easy for clients, “Branding often seems overly complicated, like a jigsaw puzzle with no instructions and missing pieces, and it can be overwhelming for most business owners and entrepreneurs. Just like a puzzle requires strategic thinking and problem-solving, a well-crafted brand requires a strategic approach and step-by-step implementation. That’s why I founded BRND Agency as a one stop shop for our clients,” Tammy Donnell shares, “BRND Agency offers websites, funnels, social media, logos, graphic design, branding guidelines, messaging, PR & media, and photography, all under one roof so we can streamline putting the puzzle pieces together at one company, not eight.”
Tammy Donnell helps businesses of all sizes build their brand across every digital medium to perfect branding and expand their digital footprint with consistency and clarity in a way that seamlessly works together as a cohesive brand that people remember, buy from, and share with their friends. She works with clients based in the U.S. and worldwide to develop branding strategies that get results and you can connect with her at BRNDAgency.com.
Streamingpals Helps Musicians Build Their Presence on Spotify
In today’s digital age, having a solid presence on Spotify is crucial for musicians to get their music out there. Streamingpals is a plat... View MoreStreamingpals Helps Musicians Build Their Presence on Spotify
In today’s digital age, having a solid presence on Spotify is crucial for musicians to get their music out there. Streamingpals is a platform that specializes in promoting musicians on Spotify and helping them grow their streams, monthly listeners, followers and saves. As one of the leading ways to achieve this, Streamingpals is quickly becoming the go-to destination for musicians looking to build their presence on Spotify.
With over 2,150+ returning customers every month and a 4.7-star rating on Trustpilot, Streamingpals has established itself as a reliable and effective platform. They understand the value of maintaining confidentiality and safeguarding their clients’ reputation.
Streamingpals offers a 100% money-back guarantee if they are unable to deliver the promised results, demonstrating their commitment to their clients’ success. They also offer competitive rates, making their services accessible to all musicians, regardless of their budget.
“Building a presence on Spotify is essential for musicians in today’s digital landscape.” said a company spokesperson. “We take pride in supporting musicians to achieve their goals on the platform at an affordable budget.”
Clients can expect to see their orders start 48 hours after placing them, and progress can be monitored through their personalized dashboard.
For more information about Streamingpals and how they can help musicians build their presence on Spotify, please visit their website at www.streamingpals.co or reach out to their dedicated support team at support@streamingpals.co
Marianne Schwab is a former TV Talk Show Producer and has worked with business clients for over twenty years to get their stories featured in local TV news programs and talk shows and TV news programs... View MoreMarianne Schwab is a former TV Talk Show Producer and has worked with business clients for over twenty years to get their stories featured in local TV news programs and talk shows and TV news programs. In today’s media landscape, there are two primary forms of broadcasting: TV news and local TV talk shows. While both share the goal of informing and entertaining their audiences, they differ significantly in their approach to presenting information.
TV news is typically presented by a news anchor or reporter in a straightforward and objective manner. The focus is on presenting the facts, often with accompanying footage or images, in a concise and informative way. The tone is serious and professional, and the emphasis is on accuracy and impartiality. Viewers rely on TV news to provide them with the latest information on current events, politics, weather, and other issues of public concern.
When it comes to TV news, viewers expect to receive accurate, timely, and relevant information on current events. TV news programs are structured to provide an overview of the day’s news, with a mix of hard news stories and lighter human interest pieces. TV news typically involves a team of reporters who gather information, conduct interviews, and produce a polished and informative segment for the anchor to present on air. The focus is on delivering the news quickly and efficiently, often with an emphasis on visuals to enhance the viewer’s understanding of the story.
In contrast, TV talk shows take a more casual and conversational approach to presenting information. The host typically invites guests to the show, ranging from politicians and celebrities to experts and everyday people, to discuss a particular topic or issue. The host and guests engage in a lively and often heated conversation, sharing their opinions, experiences, and perspectives. The tone is often more informal and entertaining, with the goal of engaging and entertaining the audience.
TV talk show interviews, on the other hand, are designed to provide viewers with a more personal look at a particular individual. These interviews can be informative, entertaining, or both, and they often feature celebrities or public figures promoting their latest project or discussing their personal lives. The host of the talk show may ask probing questions, share personal anecdotes, and engage in banter with the guest to create a relaxed and conversational atmosphere. Unlike TV news, TV talk shows are not as concerned with delivering the most up-to-date information, but instead focus on creating an engaging and entertaining experience for viewers.
While TV news programs typically feature a range of news items delivered by professional journalists, TV talk show interviews usually center around a single guest who is interviewed by a host in a conversational style.
“I work with my clients to develop a newsworthy angle to their product, brand, or service, and ultimately I advise them that a feature on a local TV talk show is going to serve them better than a getting picked up by the local news programs. Usually, news producers and reporters will only use a short soundbite and if you’re lucky, you’ll get a 90 second story, but I find that the news story will be too short to really provide the best value to the client.” (new product launches, xxx, and xxxx )
“Local TV talk shows, on the other hand, have significantly more time to set up the problem that your service or product solves. The TV talk show segment typically runs three-to-four minutes and that’s more than enough time to position you as the expert, give several problem solving tips, and end with a meaningful call to action that lets viewers know how to reach you.”
While TV news and TV talk shows differ in their approach, they both play a crucial role in informing and entertaining viewers. TV news provides important information on current events and issues, while TV talk shows offer a platform for discussion and debate. Both forms of broadcasting are essential in keeping viewers informed and engaged with the world around them.
While TV news and TV talk show interviews serve different purposes, they both play an important role in informing and entertaining viewers. TV news provides a quick and efficient way for viewers to stay informed on current events, while TV talk show interviews offer a more personal and engaging look at public figures. Whether you’re looking for the latest headlines or a chance to get to know your favorite celebrity, television has you covered.
Marianne Schwab, Former National Network TV Talk Show Producer, Exposes Five Mistakes High-Level Entrepreneurs Make with Talk Show Interviews
Getting invited to appear as a guest on a TV talk show ca... View MoreMarianne Schwab, Former National Network TV Talk Show Producer, Exposes Five Mistakes High-Level Entrepreneurs Make with Talk Show Interviews
Getting invited to appear as a guest on a TV talk show can be a valuable opportunity for experts, authors, and high-level entrepreneurs to share their message with a broad audience and establish credibility. However, it’s essential to be aware of the challenges that come with securing and preparing for such appearances on television and how to avoid common mistakes that could derail a media interview.
The media landscape is constantly evolving, and it can be challenging to keep up with the latest trends, preferences, and best practices. Marianne Schwab, a former national network TV Talk Show Producer, understands the good, the bad, and the ugly from what can go right to what can go terribly wrong and she shares her insights on some the biggest mistakes high level entrepreneurs make when they get talk show interview opportunities.
Mistake #1 – Not understanding that it’s all about the media hook and story angle. Anyone who wants to be a guest on a talk show needs to understand what producers want and it’s really pretty simple. According to Marianne, a media hook will be the number one reason a producer will look at a pitch to decide if an expert will make a good guest. “The media hook is really about how producers will promote the segment or title it on their website so viewers click to watch it online. For example, one of my clients is a Canine Caterer and she launched a cook book for dogs that also had two pages of toxic foods to avoid giving your dog. Our media hook was, ‘Toxic Mistakes Dog Owners Make.’ This is the sort of hook that you can almost hear the host of the show say, like ‘Coming up next,’ or ‘Stay tuned.’ That’s the type of media hook producers love.”
Mistake #2 – Not understanding the amount of preparation needed before the interview. TV talk shows can be intimidating even if an expert has lots of YouTube videos or Facebook Live experience. Marianne has prepared clients for hundreds of interviews, “Without the right preparation and coaching, it can be challenging to come across as confident, articulate, and engaging on camera. For the newbie talk show guest, they often think once they’ve booked the interview, all they have do is show up and answer questions, but that is a recipe for disaster. You don’t show up for the World Series and treat the game like a batting practice. If you want to hit a home run with your interview, you need to dial in your message so you can maximize your three minute interview and then prepare it so you come off authentic and confident and this can take between five to ten hours.”
Mistake #3 – Not understanding what to look for when hiring a publicist. Hiring a publicist is the best way to fast track getting television interviews, but not all publicists specialize in broadcast or have those contacts. Marianne advises, “You want to work with a publicist who specializes in broadcast P.R. and has media connections with producers. Also, look at their track record for clients they’ve booked on talk show programs. Since I’m a former national network talk show producer, I can guarantee that my clients will get on network quality local talk shows since I have strong relationships with producers all over the country.” So look for publicists with talk show media connections because ultimately, producers work with trusted professionals.
Mistake #4 – Not understanding that the first talk show interviews will be a local talk shows. Even if an author has had a bestselling book, it’s no guarantee they’ll land an interview on a national talk show. In fact, it’s unlikely, according to Marianne, “As a producer for national talk shows, I always wanted to see that guests had been on other talk shows and that meant local talk shows. I knew if they could do well on those shows, they’d be great on my show since my job was literally on the line if I booked a bad guest. Local talk shows on network affiliates are an excellent training ground for experts and high level entrepreneurs to master on camera media appearances while building credibility as a go-to on-camera expert.”
Mistake #5 – Not understanding that talk shows are about publicity and NOT marketing or advertising. One of the most difficult things to understand about talk show interviews is that they are not marketing or advertising platforms so the approach has to be informational in nature with a soft call to action. Marianne shares, ” No amount of advertising can get you the credibility that appearing as a guest in the editorial framework of a talk show because at the end of the day, advertising is saying that you’re good, but public relations is getting someone else, in essence, to say it for you. Anytime you’re interviewed, you’re not just perceived as an expert, but you’re elevated to an authority in your industry.”
High level entrepreneurs often look for a direct ROI from talk show appearances, but successful public relations is not measured in the same way that a successful marketing campaign is measured. Overall, getting on a TV talk show and leveraging it correctly, can give an entrepreneur the instant know, like, and trust factor with potential clients or customers that can ultimately seal the deal on purchasing decisions.
Marianne Schwab has worked as a producer for over 25 years in New York and Los Angeles. She is currently the Executive Producer of CMP Media Cafe where she works with clients to develop compelling media hooks and story angles that get them TV and radio interviews in today’s complicated media environment. She shares tips on Instagram and has created an online training that shares her insider secrets to promoting a business on TV talk shows and details the types of guests producers love to book as guests.
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