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October 29, 2021
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In the digital age, PPC type of advertising has a significant impact on the success of an online business. There are tonnes of agencies out there offering PPC marketing services. Hiring a company for its PPC advertising services not only improves your brand awareness, but also increases sales. Even Google confirms that search ads can increase brand awareness by 80%.
In this blog, we’re going to share some great tips that will greatly improve your campaign performance, but before that, let’s take a quick look at what exactly PPC advertising services are. Unlike most online advertising platforms, PPC marketing services offer you better control over your advertising costs because you can analyze your ad performance in real time. Here are some tips to improve your PPC campaign to get the most out of it.
Have a clearly defined objective
Until you have a clear and measurable objective, you will not be able to optimize your PPC campaign accordingly. Always keep in mind the fact that your goal is the foundation of your optimization process. If you don’t have a proper roadmap, you will get nowhere. First, you need to determine what you want to achieve with your paid search ads. Depending on your business needs, your goals could be:
Drive traffic to your website
Increase sales
Get subscribers or downloads
Use the powerful keyword
Choosing the right keywords is crucial in any PPC campaign. Although Google provides you with a tool that will allow you to create a keyword list based on your website analysis, you will need to select keywords with a high CTR for your campaign to be successful. Check the performance of keywords before including them in your ad copy. Choose the ones with superior performance.
Optimizing the quality of keywords (Keyword Score)
One of the main reasons why most PPC campaigns do not get the results you want One of the main reasons why most campaigns PPC does not get the results you want is that you also have many keywords. According to the Digital Marketing Institute, the average PPC campaign generates all of your sales with just 12% of your keywords. Therefore, avoid overloading your keywords. Instead, your goal should be to improve the Quality Score of your keywords.
Create a list of negative keywords
Negative keywords can save you a large part of your campaign budget by preventing inappropriate searches from triggering your ads. These keywords will help you avoid unwanted traffic to your bank. For example, if you only use iPhone but your ads are showing on iPod, iWatch, and others, consider adding these keywords to your negative keyword list.
Use Remarketing
A high bounce rate is a common tool used by agencies offering PPC marketing services. Remarketing is an ideal way to capitalize on missed opportunities. You can use it to regain the attention of stakeholders who are still in the awareness phase. With remarketing, you can serve targeted ads to users who have already viewed your products or services.
There are many ways to increase your remarketing performance to increase your conversion rates and your return on investment. For example, you can test different lead magnets, work with famous influencers in your particular niche, and much more.
Optimize your campaigns for mobile users
Today, around 45.12% of the world’s population is using a smartphone, hence, you cannot neglect mobile users when creating your PPC campaign. Make sure your landing pages are mobile-friendly so you can get the most out of your campaign. Pay more attention to abbreviated keywords, as mobile device users do not prefer to type in long searches. You ought to also look for ways to reduce typing.
Keep track of your PPC campaign
To ensure that your campaign becomes successful, you ought to monitor it regularly. Some new marketers aren’t ready to dedicate enough time tracking their campaign, which is a major reason why some of their PPC campaigns fail. Don’t forget the importance of constant monitoring, as it can give you valuable information about your campaign’s performance. If you use Google Ads, Google Analytics should be a useful tool for you.
Conclusion
Regardless of the shape and size of your business, PPC advertising services can help you achieve greater visibility in search engines and increase conversion. However, to make sure your campaign works as planned, there are certain steps you need to take. In this post, we present you with insider tips that are sure to take your marketing campaign to the next level.
Article Source: https://whitehatcodes.com/how-to-improve-your-ppc-campaigns-for-maximum-results/
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One of the questions we are often asked as a WordPress website design company is why should I use WordPress? Isn’t my old site good enough? Why do I have to switch to WordPress website design from another platform? If you are asking yourself these questions, you have come to the right place. In this article, we are going to share 5 main reasons why you should use WordPress website design services.
One of the most common misconceptions about WordPress is that it is just a blogging platform. It is not. While WordPress started out as a blogging tool, over the years it has grown into a powerful website builder and strong content management system. The best thing about WordPress is that it is easy to use and flexible enough to create different types of websites. That is the main reason why WordPress has become so popular.
According to a recent survey, WordPress operates 32.3% of all websites on the Internet. Due to its strong features, many of the top brands use WordPress to power their websites, including Time Magazine, Facebook, The New Yorker, Sony, Disney, Target, The New York Times, and more. Let’s take a look at why you should use WordPress website design services to build your website. And also, which WordPress website design company you should opt for.
WordPress is free as in Freedom
WordPress is a free CMS. It means that you can download, install, use and modify it for free to suit your needs. You can use it to create any type of website. While the WordPress CMS itself is free, you need a domain name and web hosting to install it. And it’s not like since WordPress is free you will have to compromise with quality, trust us, it’s nothing like that. WordPress offers quality and quantity, both, that too for free!
WordPress is SEO compliant
WordPress is written using high quality standard compliance code and generates semantic markup. In non-geeky terms, this makes Google and other search engines love WordPress. This is the reason why WordPress website design tends to rank higher than others in search engines. WordPress is very SEO friendly by design. You can also use WordPress SEO plugins to further optimize your website.
WordPress is easy to manage
WordPress comes with a built-in update management system. This is a great way to update your plugins and themes from your WordPress admin panel. WordPress will also notify you when a new version of WordPress is available so you can update your site with the simple click of a button.
To keep your data safe from accidents or hackers, you can easily use a WordPress backup plugin to automatically create backups and store them safely in a remote location. You can also manage your WordPress site on the go with the WordPress mobile apps.
WordPress is safe and secure
WordPress was developed with security in mind and is considered a very secure platform for operating a website. However, just like in the real world, the Internet can be an unsafe place. There are intruders who want to get their hands on as many pages as possible. To keep your WordPress site safe, there are a few simple things you can do to make it even more secure. For more information, check out our step-by-step WordPress security guide for beginners.
WordPress can handle different types of media
WordPress is not limited to just writing text. It comes with a built-in media loader for processing images, audio and video files. WordPress supports oEmbed-enabled websites, which means you can embed YouTube videos, Instagram photos, tweets, and Soundcloud audio by simply pasting the URL into the WordPress post editor.
Conclusion
We hope this article has answered your question about why you should use WordPress. The best way to really experience the power of WordPress is by using it. Give it a try and let us know what you think. If you’re looking for a WordPress website design company then we at Whitehat Codes can be the perfect fit for you. We offer WordPress website design services at really affordable prices and keep your vision in mind while designing for you. Visit us to know more.
Article Source:https://whitehatcodes.com/5-reasons-why-you-should-use-a-wordpress-website-design-services/
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Are you confused about search engine optimization (SEO)? You are nowhere near being alone! While you probably know why SEO is important to your website and your online presence in general, so is the scope of your knowledge, and that’s okay!
SEO is confusing, and not just because the “rules†change from time to time. There are a lot of rules and, well, it can be very technical. Read on to know about those 8 things you need to know about SEO services and why SEO is important for any website or online business.
SEO is different from paid search
Many small business owners think that SEO is paid search and that’s it. When we talk about SEO services, we are talking about organic search. Organic search is free and happens when you optimize your website for more traffic. Paid search refers to ads that appear at the top of search results.
SEO can do a lot, but it is not a panacea
Many people think, “If I optimize my website, I will be at the top of the search rankings and get all this free traffic right away.†Optimizing your website correctly is key, although it is only part of the equation.
SEO is a marathon, not a sprint
SEO is a marathon that requires you to regularly post really good shareable content on your website and link other reputable websites to your website. It also requires ongoing care and maintenance to function properly. This takes time.
SEO requires keyword research
Part of optimizing a website is optimizing keyword phrases — what phrases do people use to find it? If you don’t know, your website cannot be optimized.
If a reputable company offering SEO services does keyword research for you, you will find that it is both an art and a science. You may find that a phrase that you think is important is not used at all, or is used all the time (too much competition is not good). You can also find out what keywords your competitors are using — always good to know!
SEO is not just about keyword stuffing
By keyword stuffing we mean overusing a keyword on one page or your entire website. Google will penalize you for the excessive use of keywords; It seems lazy to them. A good SEO company will tell you how often to use your keyword so you don’t get into trouble.
SEO is all about mobile devices
This spring, Google changed its algorithm and sent shockwaves through the system. As we increasingly search for and access information on our mobile devices, now you basically need a website optimized for mobile devices. If you don’t, you will suffer.
SEO is about great content too
Your website is not the field of dreams, you cannot just build it and walk away. Google likes new, high-quality, and valuable content, but many small business owners will start a blog, write two posts, and then never write again. Unless you have a web writer on your team, reach out to a professional who can write and publish content for you on a regular basis.
No one can guarantee you a higher ranking
Be very careful when dealing with someone who guarantees you an instant higher ranking in search results. Companies that promise to do so in some way are messing with the system and if they use black hat tactics (which are very bad), their website could be shut down and so can be yours if such tactics are used on your site.
Conclusion
We hope this blog would have helped you in understanding why SEO is important for any website or an online business. If you’re looking to hire a company for offering it’s SEO services then we’d suggest you to opt for Whitehat Codes which is a India-based WordPress and SEO agency offering it’s services worldwide and is known for its 100% success rate.
Article Source:https://medium.com/@whitehatcodesdigital/8-things-you-need-to-know-about-seo-b200bdeefbff
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Understanding SEO is critical to significantly increasing traffic and brand awareness. Keeping track of SEO requires a lot of research and experimentation. Google’s algorithms are constantly updated, so it is important to stay up to date. With practice, you can become your own SEO professional. Read on to know more about 9 tips to increase your website traffic, using SEO and how to find an affordable SEO company or a reliable SEO company or a company which is both!
Website architecture for SEO
Website structure directly influences how search engines crawl, interpret and rank pages in SERP (search engine results page). But it’s not just that: user experience signals will be the most important factors for organic ranking in 2021. Therefore, a clean and consistent website with a great user experience is a must.
Internal links for SEO
Internal links help link different pages within your site with relevant keywords. Internal links are also beneficial for general usability, as they help the flow of content through the pages. They also reduce page depth (a measure of how many clicks it takes to go from a home page to a page) because most pages can be accessed with just a few clicks.
OnPage SEO Best Practices
Onpage SEO is critical to users’ journeys once they discover your page on the SERP. Therefore, it should be modified in the most intuitive and logical way possible. If you don’t follow best on-page SEO practices, all other SEO efforts may be useless.
Image optimization for SEO
Not only has visual search evolved over the years, but images are now used for everything from selling products to serving ads. Therefore, it is only natural that 2021 is the time to show images.
Website optimized for mobile devices
Mobile devices took over desktop search a long time ago. For this reason, mobile SEO should be an integral part of your SEO strategy. Choose a responsive template or layout that your website supports on all types of devices. Use the mobile device test tool to see how well your pages are performing on mobile devices and troubleshoot if necessary.
Google Discover
Google Discover is a personalized mobile news service powered by artificial intelligence. Users can use it to discover topics that match their interests and past search behavior. The Discover feed measures visitor engagement with content. So if they like your content, the chances of you coming back to their feed are pretty high.
Fresh content
It is important to keep content as relevant as possible. This is because search engines prioritize new content. When blogging about the latest news, try to combine it with timeless, regularly updated content that lasts a long time. Regularly visit your previously created content and update statistics, infographics and data. This will allow Google to show your content as “freshâ€.
SEO and digital marketing
Social networking sites generally outperform other domains. This is because social media sites have higher authority and domain ratings. So when you have your company’s Twitter and LinkedIn pages, you can increase your brand exposure and drive more organic traffic.
Local search marketing
Local search is evolving. Get started by creating a business account with Google. Make sure your contact details and opening hours are visible. It can be an opportunity for publishers to attract local audiences by creating local content. Finally, focus on getting strong backlinks and utilizing the geotagging capabilities of social media.
Content Authority
Obviously, to compete in this environment, you need to publish regularly. But quality content will always prevail over frequency. Make sure your content brings unique value to your readers. Duplication of content can seriously damage your rankings and lead to heavy penalties.
Conclusion
If you’re looking for an affordable SEO company, we’d suggest you to visit Whitehat Codes — a reliable SEO company to get all solutions for all your queries. Whitehat Codes is not only known as an affordable SEO company but also for delivering quality and laying a foundation of trust between it’s clients, making it a reliable SEO company as well!
Article Source: https://medium.com/@whitehatcodesdigital/9-tips-on-how-to-increase-your-website-traffic-with-seo-services-c96ce04a66c
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Choosing a full service and reliable SEO company is not an easy task; and figuring out how to choose an SEO company, that too a good one is even more difficult. It’s hard to find a company that you trust with something as valuable as your web presence, but there are many great companies out there!
Now if you are wondering how to choose an SEO company, don’t worry, we’ve got you covered because we have researched some tips to answer your question of how to choose the right and the most reliable SEO company.
Take a look at SEO agencies’ performance so far
Performance is important not only for SEO agencies, but also for businesses like yours. People look at what your company has done to see if it can deliver. You should do just the same while choosing an SEO agency. Look at your past performance, whether it’s through portfolio examples, case studies, industry awards, or client testimonials.
With a specific performance test from an SEO agency, your company can confidently go to a consultation or association. They know that you are choosing a reliable SEO company to help you achieve your business growth goals.
Ask past or current customers about their experiences
Next, you want to get in touch with past or current customers. Reading testimonials, as well as in-depth interviews, can help your business understand the customer experience better. You can learn about the strengths and weaknesses of the agency and preview the strategy and reporting process.
How quickly does the agency respond to calls or emails?
Do customers have their own contact person or someone else?
How much time do clients have to review reports and make strategic decisions?
All of this information can help your business select the best SEO agency for you. It can also make it easier to narrow down the list of options. You can focus your efforts and time on the SEO companies that check off each requirement on your list. To Know more visit:-Choosing a full service and reliable SEO company is not an easy task; and figuring out how to choose an SEO company, that too a good one is even more difficult. It’s hard to find a company that you trust with something as valuable as your web presence, but there are many great companies out there!
Article Source:- https://whitehatcodes.com/tips-to-choose-the-best-seo-company-for-your-business/
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As a WordPress site owner, you want to make your site SEO friendly so that it ranks higher in the search engines. You might be wondering about how to make your WordPress site SEO friendly. Higher rankings on Google and other major search engines will increase your blog visibility and you will get more organic traffic.
We’re not even talking about low traffic. According to Search Engine Journal, sites listed on the first page of Google search results get 91. 5% of the traffic share for the keyword or phrase. The first result alone obtains 32. 5% of this traffic.
How To Make Your WordPress Site SEO Friendly?
Although there is no magic trick as such to fool around with Google’s algorithm, there are a few steps you can take to optimize your code, formatting, and content so that search engines can easily find and index your blog. These steps are –
Step 1: Choose a managed hosting service
Since site speed, page load times, and security all affect SEO, managed hosting can help streamline the optimization process. Once you have chosen a hosting service, we recommend that you choose a reliable and successful hosting provider.
Step 2: Select a WordPress Theme that is SEO Optimized
Did you know that mobile devices accounted for 60% of organic search engine visits this year? Responsive theme to optimize your site for desktop and mobile devices. You will also need to consider the code and design of a theme when making your selection. A code made in poor manner or use of a theme that is loaded with features can simply slow down your site, which will negatively impact visitor experience and search rankings.
Article Source:- https://whitehatcodes.com/how-to-make-your-wordpress-site-seo-friendly/
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