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Artists and interior designers have long believed that color can dramatically affect moods, feelings, and emotions. Did you know that color perception influences 90% of all rapid purchasing decisions? It’s important to think carefully about the colors you choose in your design layout. While monochrome colors may be the newest trend, we’re trying out different color combinations for design. This is where analogous colors come in. What Are Analogous Colors? The analogous color scheme includes three colors on the color wheel that are next to each other. They consist of one dominant color (usually a primary or secondary color), a supporting color (usually a secondary or tertiary color), and a third color that is either a mix of the two first colors or a bright accent color. Examples of analogous colors are seen in our daily lives if you observe them. In fact, a succulent- with its blue, green, and blue/green leaves and the setting sun with hues of red, orange, and yellow are interesting examples. Brand Examples Using Analogous Color Harmony in Marketing and Design Because analogous colors are especially pleasing to the eye, designers often draw inspiration from these color schemes for product designs. So, let’s look at brand design examples for analogous colors! analogous colors formed in nature Share Artists and interior designers have long believed that color can dramatically affect moods, feelings, and emotions. Did you know that color perception influences 90% of all rapid purchasing decisions? It’s important to think carefully about the colors you choose in your design layout. While monochrome colors may be the newest trend, we’re trying out different color combinations for design. This is where analogous colors come in. “Colors, like features, follow the changes of the emotions,” Pablo Picasso. With handy tips, a FREE AI tool, and interesting examples for analogous colors below, let’s get in-depth into how to create analogous harmony in design effortlessly. By the end of the post, you won’t be a beginner anymore! Let’s get started. analogous colors example fruits pink Analogous Harmony with Red, Violet, and Violet-Red. Related: Pastel Colors: What They Are + How To Use Them What Are Analogous Colors? The analogous color scheme includes three colors on the color wheel that are next to each other. They consist of one dominant color (usually a primary or secondary color), a supporting color (usually a secondary or tertiary color), and a third color that is either a mix of the two first colors or a bright accent color. Examples of analogous colors are seen in our daily lives if you observe them. In fact, a succulent- with its blue, green, and blue/green leaves and the setting sun with hues of red, orange, and yellow are interesting examples. succulent analogous colors sunset analogous colors Related: Color Palette Combos to Amp Up Your Design Game in 2021 Creating an Analogous Color Scheme analogous colors illustration Related: Color Psychology: How Colors Affect Mood & Behaviors In Marketing? (Part 1) Brand Examples Using Analogous Color Harmony in Marketing and Design Because analogous colors are especially pleasing to the eye, designers often draw inspiration from these color schemes for product designs. So, let’s look at brand design examples for analogous colors! 1. Dropbox 2. Slack (Uses 4 Hues For Analogous Harmony) 3. Microsoft Edge 4. Mastercard 5. Instagram