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Experts distinguish four types of consumer behavior: complex buying behavior, dissonance-reducing buying behavior, habitual buying behavior, and variety seeking behavior depending on which an appropriate marketing strategy is selected. Of course, you can write an essay about types of buyer behavior so that polish your paper appealing to writing experts where you can deal with cheap essays for sale. Complex buying behavior Complex buying behavior is observed in case of the high degree of consumer involvement is followed by significant differences among different brands of goods. Consumer can behave different when they buy an expensive or unfamiliar product. It usually happens when goods are expensive and it can involve a risk, such as buying a car. A consumer may consult friends or experts to make the decision in the case the risk of buying a product is very high. Dissonance-reducing buying behavior Consumer involvement is high. This happens for infrequent purchase and high price. Consumer will should buy goods when there aren’t too many choices and hence consumer will have limited decision of purchasing. As an example, at the time consumer is looking for a collapsible tabouret, decides on the product that would be based on few brands. The main criteria is the feature and use. Habitual buying behavior Habitual buying behavior is noted in the condition of low consumer involvement and small differences between products. In this situation we can such example when consumer doesn’t care which sugar to buy but he goes to the store and takes the first pack he sees. By all means, consumer doesn’t research any information regarding purchase of such products. Variety seeking behavior Low involvement is accompanied by tangible differences between different brands of goods. In this case, consumers usually change brands easily and often. When we’re talking about variety seeking behavior typically the cost of switching products is low, and consumer may have a desire to try new products out of curiosity. For instance, a consumer likes to buy a cake and choose a brand without the second thought. But next time, he will choose a product of the another brand for a different taste. Wrapping up There are differences in the buyer behaviour. Consumer buying depends on the buyer behavior. Marketers must carefully take care of marketing products due to different kinds of consumer behavior provided above. One of the best ways to learn about your customers' behavior is via a reliable tracking software that can give you data & insights your competitors lack.