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A core update happens when Google makes broad changes to its search engine algorithm and system. The purpose of the update is to improve users’ search experience by providing more relevant, helpful and trustworthy content. A core update is a huge deal. A core update includes several changes to the algorithm that can impact site traffic, SEO ranking, how search results are delivered, how data-id is processed and the display of data on search engine result pages. There are a few differences between core updates and other Google updates: The core affects a more significant percentage of all searches, about five to 10 per cent. Other Google updates affect just a tiny rate, about 0.1 to 1per cent of all searches. That means core updates have a tremendous impact on all searches compared to other updates. Core updates are not done daily. They are usually planned months in advance. Other Google updates are pretty much standard, and some are performed daily. When Google is conducting a core update, it announces its purpose, unlike minor updates. How Core Updates Impact Search Engine Optimisation (SEO) Core updates affect search engine optimisation drastically. Google SEO's purpose is to adjust your website so that the ranking algorithm will favour it. When a core update happens, the ranking algorithm changes. The update might lead to your website's search ranking dropping. It can also eliminate the impact of the ranking signal targeted by your website. Some core updates affect more than just the ranking; they restructure the search engine result pages. Other Google updates do not affect search engine optimisation ranking. It is essential to know when Google is conducting a core update so that you can prepare yourself to reestablish your website in case your ranking has been affected. If this happens, you might need assistance or guidance on how to go about this. Anchor Digital is ready to help. We can help adjust your website or even create a new one. Visit our website or contact us for more information.

  Are you having difficulties selecting keywords for your website? Or maybe you are conflicted about which of the keywords are best for your content. Identifying and choosing effective keywords might seem difficult at times, but it is not. There are various ways that you can find keywords that are effective for your SEO ranking, whether your business is small or a huge brand. The way to identify these keywords is similar.   Commercial intent Keywords are categorised into two types; commercial and informative keywords. Commercial keywords are keywords when they have an intent to buy a product. Informational keywords are keywords people search for to learn more about a given topic or search for a quick solution to their problem. Identify which types of keywords you want. Do you want one that sells your products or one to give your customers information about your product? Once you have decided which keyword type you require, conduct keyword research.   Keyword research Search will help you identify the phrases your clients or target audience uses to search for your products or services. It will also help you strategise on how to use the keywords in your content.   Competition’s keywords It is good to know what keywords your competition is using. Suppose your competition is a bigger brand, the better. The keywords and phrases they use will help your brand establish and identify the most effective keywords. You need effective keywords, right? Use this analysis to your advantage.   Client or visitor’s search On your website there is a search bar, right? You can use this to identify exactly what your visitors were searching for on the website. Use their lists to create keywords, phrases and content that they need.   Use your knowledge about the brand Hey, you, the owner. You know why you established the brand. So think like you are a client who needs your services. What kind of phrase would you use? What would you search on the website? Use this to find effective keywords.   If you need assistance or guidance when it comes to SEO, the team at Anchor Digital is here to help. We specialise in all things SEO, so we’d be happy to help your website rank on Google. Visit our website to see the range of services we offer or contact us for more information.            

Colours influence our emotions, reactions and impressions. Each colour stimulates the brain in its own way and has a particular effect on consumers. Colour psychology is the study that deals with colours and their impact on human behaviour. We are all subconsciously influenced by colours when buying different products.   Colour psychology showed that colour could influence human behaviour, affect our perception and enhance effectiveness. 90% of a customer's product judgement is based on the product’s colour. A study has shown that purchasing intent of customers is greatly affected by the brand colour because the colour speaks for the brand's identity and personality. Some other studies have shown that the human brain prefers recognisable brands, making the brand colour all the more critical. Hence, colour is so important in marketing.   Different colours have different meanings, such as: Blue Blue is seen as an optimistic colour that invokes trust, security and responsibility.   White It is very enticing to the eye. It represents purity and cleanliness.   Black Black promotes a serious classic look. It works well with expensive products.   Red Red is a powerful colour associated with energy, aggressiveness and provocativeness. It gives your brand that passionate and energetic look.   Yellow Yellow is captivating as well as motivating. It grabs attention.   Purple Purple symbolises royalty, exclusivity and sophistication, making it perfect for selling expensive jewellery.   Green Green has a calm feeling to it.   Pink Pink has an exciting feeling to it, and its lighter shades are romantic.   Orange Orange is effective with children because it is cheerful, friendly and fun.   What to consider when choosing colours Appropriateness Your colour of choice must convey the right message that your brand and product is about. The message should match an appropriate colour shade.   Target market Consider your target market. For instance, orange is a cheerful colour that is effective with children. So if your target market is kids, this will be a good colour.   Consistency Consistency in the colour scheme helps strengthen the brand identity in the market. It also helps the brand to stand out from its competitors in the industry. Consistency always gains trust, loyalty and familiarity with customers.   If you need any colour in marketing or digital marketing assistance, whether consulting, creating or converting, Anchor Digital is ready to help. Our services include web development, design, social media and much more. Visit our website for more details or contact us.